About Apple

Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells various related services.

Products

iPhone

iPhone is the company’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 14 Pro, iPhone 14, iPhone 13, iPhone SE, iPhone 12 and iPhone 11.

Mac

Mac is the company’s line of personal computers based on its macOS operating system. The Mac line includes laptops MacBook Air and MacBook Pro, as well as desktops iMac, Mac mini, Mac Studio and Mac Pro.

iPad

iPad is the company’s line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro, iPad Air, iPad and iPad mini.

Wearables, Home and Accessories

Wearables, Home and Accessories includes:

AirPods, the company’s wireless headphones, including AirPods, AirPods Pro and AirPods Max;

Apple TV, the company’s media streaming and gaming device based on its tvOS operating system, including Apple TV 4K and Apple TV HD;

Apple Watch, the company’s line of smartwatches based on its watchOS operating system, including Apple Watch Ultra, Apple Watch Series 8 and Apple Watch SE; and

Beats products, HomePod mini and accessories.

Services

Advertising: The company’s advertising services include various third-party licensing arrangements and its own advertising platforms.

AppleCare: The company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage and/or theft and loss, depending on the country and type of product.

Cloud Services: The company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.

Digital Content: The company operates various platforms, including the App Store, which allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.

The company also offers digital content through subscription-based services, including Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; and Apple TV+, which offers exclusive original content and live sports.

Payment Services: The company offers payment services, including Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service.

Markets and Distribution

The company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. It sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers.

Intellectual Property

The company holds a collection of intellectual property rights relating to certain aspects of its hardware devices, accessories, software and services. This includes patents, designs, copyrights, trademarks and other forms of intellectual property rights in the U.S. and various foreign countries.

Seasonality

The company has historically experienced higher net sales in its first quarter (year ended September 2022) compared to other quarters in its fiscal year due in part to seasonal holiday demand.

History

Apple Inc. was founded in 1977. The company was incorporated in the state of California in 1977.

Country
Industry:
Radio and Television Broadcasting and Communications Equipment
Founded:
1977
IPO Date:
12/12/1980
ISIN Number:
I_US0378331005
Address:
One Apple Park Way, Cupertino, California, 95014, United States
Phone Number
408 996 1010

Key Executives

CEO:
Cook, Timothy
CFO
Maestri, Luca
COO:
Williams, Jeffrey