About Southern Cross Media Group

Southern Cross Media Group Limited engages in the creation and broadcasting of content on free-to-air commercial radio (AM, FM and digital), television (TV), and online media platforms across Australia. Audio The Audio business consists of two complementary radio brands operating in the Australian capital cities and regional Australia along with the digital assets associated with these two brands. The brands target different audience demographics with the Triple M network skewed towards males in the 25 to 54 age bracket and the Hit Network targeted towards females in the 18 to 49 age bracket. Television The Television business consists of a number of regional television licences. Each regional television licence receives programming from a metropolitan television network affiliate, with the company is receiving the majority of its programming from the Nine Network, while the Tasmania and Central Australian licence areas receive Seven Network programming. Strategy The key elements of the company’s strategy are to create compelling content; deliver improved audio experiences; use its assets to help its clients succeed; and transform its business to build sustainable revenue streams. History Southern Cross Media Group Limited was incorporated in 2005.