About BJ's Restaurants

BJ’s Restaurants, Inc. operates as a leading casual dining restaurant brand differentiated by a high-quality, varied menu with compelling value, a dining experience that offers its customers (referred to as guests) best-in-class service, hospitality and enjoyment, in a high-energy, welcoming and approachable atmosphere. The company’s restaurants feature a broad menu with approximately 100 menu items designed to offer something for everyone including: slow roasted entrees, such as prime rib, EnLIGHTened Entrees such as its Cherry Chipotle Glazed Salmon, our original signature deep-dish pizza, and the world-famous Pizookie dessert. The company also offers its award-winning BJ’s craft beers, which are produced at four in-house brewing facilities, two standalone brewpubs and by independent third-party brewers using our proprietary recipes, alongside a full bar featuring innovative cocktails. Business Strategy While its core strategy has remained consistent, the company is always striving to evolve and enhance its guests’ experience. Seasonality The company’s business is impacted by weather and other seasonal factors that typically impact other restaurant operations. Many of the company’s restaurants are located in or near shopping centers and malls that typically experience seasonal fluctuations in sales. Trademarks and Copyrights The company’s trademarks and service marks domestically registered with the United States Patent and Trademark Office include, among others, our stylized logos displaying the name BJ’s for beer, restaurant services, restaurant and bar services, on-line ordering and take-out restaurant services and the word mark BJ’s for beer, restaurant and bar services, take-out and carry-out restaurant services. The company has also registered with the United States Patent and Trademark Office many of its standard and seasonal beer logos and names, as well as many of its signature menu item names, including Pizookie for its proprietary dessert and Enlightened Entrees and Craft Matters for its branding. The company has also registered its BJ’s logo mark in a number of foreign countries. The company has also registered our ownership of the internet domain name www.bjsrestaurants.com and other internet domain names. Regulation The company is subject to the regulations of the Immigration and Customs Enforcement (ICE) branch of the United States Department of Homeland Security. Its facilities must comply with the applicable requirements of the Americans With Disabilities Act of 1990 (ADA) and related state statutes. History BJ’s Restaurants, Inc. was founded in 1978. The company was incorporated in California in 1991.