About Booking Holdings

Booking Holdings Inc. provides consumers, travel service providers, and restaurants with leading travel and restaurant online reservation and related services. The company offers its services through six primary consumer-facing brands: Booking.com, Priceline, agoda, Rentalcars.com, KAYAK, and OpenTable, which allow consumers to: book a broad array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodations properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use the company's meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. In addition, the company offers other services to consumers, travel service providers and restaurants, such as travel-related insurance products and restaurant management services. The company's portfolio of brands are organized into four operating segments. Service Offerings Booking.com and Rentalcars.com: Booking.com is the world's leading brand for booking online accommodation reservations, based on room nights booked, with operations worldwide and headquarters in the Netherlands. As of December 31, 2022, Booking.com offered accommodation reservation services for approximately 2.7 million properties in over 220 countries and territories and in over 40 languages, consisting of over 400,000 hotels, motels, and resorts and 2.3 million homes, apartments, and other unique places to stay. In 2022, Booking.com significantly expanded its flight offering to 54 markets and in-destination tours and activities to more than 1,200 cities around the world. Rentalcars.com operates as part of Booking.com and offers online rental car reservation services in over 52,000 locations throughout the world, with customer support in over 40 languages. Booking.com and Rentalcars.com also offer pre-booked taxi and black car services at over 1,600 airports throughout the world. Priceline: Priceline is a leader in the discount travel reservation business, offering online travel reservation services primarily in North America, with headquarters in Norwalk, Connecticut. Priceline offers consumers hotel, flight, activity, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services for partners and affiliates. Agoda: Agoda is a leading online accommodation reservation service catering primarily to consumers in the Asia-Pacific region, with headquarters in Singapore and operations in Bangkok, Thailand, and elsewhere. Agoda also offers flight, ground transportation, and activities reservation services. KAYAK: KAYAK, headquartered in Stamford, Connecticut, provides online meta-search services that allow consumers to easily search and compare travel itineraries and prices, including airline ticket, accommodation reservation, and rental car reservation information from hundreds of online travel platforms at once. KAYAK offers its services in over 60 countries, with its largest market in the United States, through various websites including momondo, Cheapflights, and HotelsCombined. OpenTable:OpenTable is a leading brand for booking online restaurant reservations. With significant operations in San Francisco, California, OpenTable provides online restaurant reservation services to consumers and reservation management services to restaurants, primarily in the United States. Strategy The key elements of the company’s strategy include making it easy for people to find, book, pay for, and experience travel throughout the world; providing consumers with the most comprehensive choices and prices at any time, in any place, on any device; offering platforms, tools, and insights to its business partners to help them be successful; and operating its business sustainably and supporting sustainable travel choices by its consumers and partners. Seasonality Prior to the COVID-19 pandemic, the company’s gross bookings were generally similar in the first three quarters of the year and higher than in the fourth quarter. The company generally recognizes its marketing activities as the expense is incurred, which is typically in the quarter when the gross bookings for the associated reservations are recognized. However, the company would generally recognize revenue from these bookings when the travel begins (at check-in), and accommodation check-ins in Europe and North America are generally highest in the third quarter during those regions' peak summer travel season and lowest in the first quarter (year ended: December 31, 2022). As a result of this timing difference between when the company records marketing expense and when it generally recognizes associated revenue, it typically experiences its highest levels of profitability in the third quarter and its lowest level of profitability in the first quarter. Competition Some of the company’s current and potential competitors, such as Google, Apple, Alibaba, Tencent, Amazon, Uber, and Meta. Companies such as Airbnb and Expedia Group, primarily through Vrbo, offer services providing alternative accommodation property owners an online place to list their accommodations where travelers can search and book such properties and compete directly with the company’s alternative accommodation services. Government Regulation The company’s ability to provide its services and any future services is affected by legal regulations of national and local governments and regulatory authorities around the world, many of which are evolving and subject to new or revised interpretations. Compliance with the laws and regulations of multiple jurisdictions increases the company’s cost of doing business. Examples of these laws and regulations, which sometimes conflict, include the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act, the Digital Services Act (DSA) and the Digital Markets Act (DMA0, and local laws which also prohibit corrupt payments to governmental officials or third parties, data privacy requirements, labor relations laws, non-discrimination, human rights or anti-human trafficking laws and regulations, such as the U.K. Modern Slavery Act 2015, tax laws, anti-trust or competition laws, U.S., E.U., or U.N. sanctioned country or sanctioned persons mandates, and consumer protection laws. History The company was founded in 1997. The company was incorporated in 1998. It was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in 2018.

Country
Industry:
Computer programming, data processing, and other computer related services
Founded:
1997
IPO Date:
03/30/1999
ISIN Number:
I_US09857L1089
Address:
800 Connecticut Avenue, Norwalk, Connecticut, 06854, United States
Phone Number
203 299 8000

Key Executives

CEO:
Fogel, Glenn
CFO
Goulden, David
COO:
Data Unavailable