About Drinks Americas Holdings

Drinks Americas Holdings, Ltd. engages in the marketing and distribution of alcoholic and non-alcoholic beverages. The company utilizes associations with iconic brand names. The company’s premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali, Rio Bravo, Red Pig and Chili Beer. The company, through its wholly owned subsidiary, Drinks Americas Holdings, Inc., distributes and markets premium alcoholic beverages to beverage wholesalers throughout the United States and internationally. The company has an agreement to license and distribute the brands of Worldwide Beverage Imports, LLC (WBI) in the eastern United States with brands to include KAH Tequila, Agave 99, Ed Hardy Tequila, Mexicali Beer, Chili Beer, and Red Pig ale, as well as various other products produced and imported by WBI. The company was granted worldwide distribution rights on both the spirits and beer products of WBI. Strategy The company’s long-term business strategy is to become the United States broker for premium authentic Mexican beers present in approximately 48 states. The company is the exclusive broker for Mexican Craft Beers in each state in which it operates. Trademarks The company owns various trademarks, including Drinks Americas, Cohete, Swiss T, Screaming Monkey, and Casa BoMargo in the United States,. It has trademark protection in the United States for various other trademarks for slogans and product designs, including The Rooster Has Landed and Party Harder. Competition The company’s alcohol competitors are Diageo, Pernod Ricard, Castle Brands, Brown-Furman, and Bacardi & Company, Ltd. Some of its direct competitors in the alternative beverage industry include Cadbury Schweppes (Snapple, Stewart, Nantucket Nectar, Mystic), Thomas Kemper, Boylans, and Hansens. Government Regulation The production and marketing of the company’s licensed and proprietary alcoholic and nonalcoholic beverages are subject to the rules and regulations of various Federal, provincial, state and local health agencies, including in particular the U.S. Food and Drug Administration (FDA) and the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB). The FDA and TTB also regulate labeling of its products. History Drinks Americas Holdings, Ltd. was founded in 1986.