About Heineken Holding N.V.
Heineken Holding N.V., through its subsidiaries, operates as a developer and marketer of premium beer and cider brands worldwide. The company has a portfolio of approximately 300 international, regional, local and speciality beers and ciders. The company operates breweries, malteries, cider plants and other production facilities in approximately 70 countries. The company markets its beers under the brand names Heineken, Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe, Krusovice, and Birra Moretti. The company’s craft and variety brand include Affligem, Lagunitas and Mort Subite; and cider brands include Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout and Blind Pig. The company’s primary brand ‘Heineken’ is available worldwide. Strategy The company’s strategy is to build around various business priorities for action, such as delivering top line growth; driving end to end performance; and brewing a better world. They designed to enable the company to win in the marketplace; focus on the long-term sustainability of its business; and continue to delivering growth and shareholder value. History Heineken Holding N.V., was founded in 1864.