About Gaia

Gaia, Inc. (Gaia) operates a global digital video subscription service and on-line community that caters to a unique and underserved member base. The company’s digital content library includes over 10,000 titles, with a growing selection of titles available in Spanish, German and French. The company’s members have unlimited access to this vast library of inspiring films, cutting edge documentaries, interviews, yoga classes, transformation-related content and more – 88% of which is exclusively available to its members for digital streaming on most internet-connected devices anytime, anywhere, commercial free. Content on the company’s network is organized into four primary channels— Yoga, Transformation, Alternative Healing, and Seeking Truth— and delivered directly to its members through its streaming platform. The company curates programming for these channels by producing content in its in-house production studios with a staff of media professionals. This produced and owned content comprises approximately 75% of the company’s members' viewing time. The company complements its produced and owned content through long term licensing agreements. Content Channels From the beginning, the company has focused on establishing exclusive rights to unique content through in-house productions, licensing and strategic content acquisitions. The company’s network includes the following channels: Yoga – Through the company’s Yoga channel, its members enjoy unlimited access to streaming yoga, Eastern arts, and other movement-based classes. The company is one of the world’s largest providers of streaming yoga classes. Blending ancient philosophy with anytime, anywhere access through modern technology, the company’s classes on Eastern arts like T’ai Chi, Qigong, Ayurveda and more encourage the holistic integration of body, mind and spirit. Transformation – Through its Transformation channel, the company features a wealth of content in the niche areas of spiritual growth, personal development and expanded consciousness. The company’s original and licensed content empowers members to live stronger, healthier, more productive and enlightened lives. Alternative Healing – The company’s Alternative Healing channel features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity. Blending modern science with cutting edge research around neuroplasticity, energy healing, aging, and wellness, this channel fuels its members’ pursuit of optimal health. Seeking Truth – As an alternative to mainstream media, the company’s Seeking Truth channel provides new and enlightening perspectives for changing world. Through thought-provoking questions like ‘who are we’, and topics that include ancient wisdom and metaphysics, the comopany goes beyond the boundaries of mainstream media, and encourage its viewers to find empowerment through knowledge and awareness. Through this channel, its members have access to top names in the genre who conduct exclusive interviews and presentations not found anywhere else. Marketing The company builds awareness and demand for the Gaia brand through various channels focusing on mobile and video. Organic search, paid search, digital and social media, email marketing, ambassador marketing, as well as various strategic partnerships make up its continually optimized portfolio of member acquisition and retention tools. Rejoining members are an important source of member additions, many of which come back to Gaia after receiving special communications via email or seeing the company’s digital advertising for new content. Seasonality The company’s member base reflects seasonal variations driven primarily by periods when consumers typically spend more time indoors and, as a result, tend to increase their viewing, similar to those of traditional TV and cable networks. The effects of the global pandemic have shifted the company’s historical pattern over the past three years, but it has historically experienced the greatest member growth in the fourth and first quarters (October through February), and slowest during May through August. This has historically driven quarterly variations in the company’s spending on member acquisition efforts and the number of net new subscribers it adds each quarter (year ended December 31, 2022) but does not result in a corresponding seasonality in net revenue. History The company was incorporated under the laws of the state of Colorado in 1988. It was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in 2016.