About Genasys

Genasys Inc. (Genasys) is a global provider of critical communications hardware and software solutions designed to alert, inform, and protect. The company provides protective communications solutions, including its Genasys Protect software platform and Genasys Long Range Acoustical Devices (LRAD). The company's unified platform receives information from a wide variety of sensors and Internet-of-Things (IoT) inputs to collect real-time information on developing and active emergency situations. The company uses this information to create and disseminate alerts, warnings, notifications, and instructions through multiple channels before, during, and after public safety and enterprise threats, critical events, and other crisis situations. Genasys Protect provides a comprehensive portfolio of Protective Communications software and hardware systems serving federal governments and agencies; state and local governmental agencies, and education (SLED); and enterprise organizations in sectors including but not limited to oil and gas, utilities, manufacturing, automotive, and healthcare. Genasys Protect solutions have a diverse range of applications, including emergency warning and mass notification for public safety; critical event management for enterprise companies; de-escalation for defense and law enforcement; critical infrastructure protection; and automated detection of real-time threats, such as active shooters and severe weather. Genasys LRAD systems provide directed audible voice messages with exceptional, intelligible vocal clarity from close range out to 5,500 meters. The company has a history of delivering innovative systems and solutions in mission critical situations, pioneering the acoustic hailing device (AHD) market with the introduction of its first LRAD AHD and creating the first multidirectional voice-based public safety mass notification systems in 2012. The company is launching the first and only unified, end-to-end Protective Communications platform. The company entered the Protective Communications market, which led to the development of the LRAD, an acoustic hailing device (AHD) capable of communicating to and determining the intent of potential threats from a safe distance. Genasys LRAD systems broadcast audible alert tones and exceptionally intelligible voice messages in a focused 30° beam over long distances to specific targets. LRADs were quickly embraced by the U.S. Navy and then other domestic military branches, federal agencies, and police departments, and then throughout the world. By using long-range communication to better manage the escalation of force, LRAD continues to provide a non-kinetic, non-lethal solution for resolving potentially dangerous or hostile situations. Genasys engineers enhanced the company's Protective Communications technology to innovate a new generation of mass notification speaker systems. Genasys' advanced mass notification systems feature the industry's highest Speech Transmission Index (STI), large directional and omni-directional broadcast coverage areas, and an array of options that are designed to enable the systems to continue operating when power and telecommunications infrastructure goes down. Realizing that integrating software with the mass notification speakers would provide further technology options and additional functionality, the company engineers developed the Genasys Emergency Management (GEM) command-and-control software. In addition to remotely activating and controlling Genasys advanced speaker systems, which feature satellite connectivity and solar power options, GEM facilitates the dissemination of alerts, warnings, notifications, information and instructions through multiple channels, including location-based Short Message Service (SMS), Cell Broadcast Center (CBC) mobile push, text, email, social media, TV, radio, and digital displays. These systems are used by government emergency services, schools, universities, and businesses to send emergency information and instructions to people at risk before, during, and after public safety and enterprise threats. Genasys expanded its platform to include multiple software-as-a-service (SaaS) solutions. These solutions include Zonehaven evacuation resources, Integrated Mass Notification System (IMNS) networks that feature advanced mass notification powered by Genasys' command-and-control software, and the company's National Emergency Warning System (NEWS) solution that works with mobile carriers to send emergency communications to the public with no opt-in required. In 2023, the company integrates and rebrands each of these solutions into what is known as Genasys Protect. The company has developed a global market and an increasing demand for LRAD communications systems. By providing the only SaaS platform that unifies sensors and IoT inputs with geographically-specific multichannel, multiagency alerting and notifications, the company seeks to deliver reliable, fast, and intuitive solutions for creating and disseminating warnings, information and instructions before, during, and after public safety and enterprise threats. The company has eight wholly owned subsidiaries, including Genasys II Spain, S.A.U. (Genasys Spain), Genasys Communications Canada ULC (Genasys Canada), Genasys Singapore PTE Ltd, Genasys Puerto Rico, LLC, Zonehaven LLC, and Genasys Inc. (branch) in the United Arab Emirates and two inactive subsidiaries, Genasys America de CV and LRAD International Corporation. Acquisitions In October 2023, the company completed the acquisition of Evertel Technologies (Evertel), a fully compliant cross agency collaboration software solution designed specifically for Emergency managers and first responders. In 2021, the company completed the acquisitions of Zonehaven (Zonehaven Inc.), a software-based evacuation and repopulation management platform, and the assets of Amika Mobile (Amika Mobile Corporation) (subsequently renamed 'Genasys Communications Canada ULC'), a Physical Security Information Management (PSIM) company. Software Products Genasys Protect The Complete Protective Communications Platform Genasys Protect combines the most comprehensive suite of solutions enabling preparedness, responsiveness, and analytics to keep people, assets, and operations protected against the impacts of natural disasters, terrorism, violent civil unrest, and other dangerous situations, as well as power failures, facility shutdowns, and other non-emergency operational disruptions. Proven Technology: Genasys solutions have been on the front lines for more than 40 years, providing targeted communications designed to ensure the right people get the right message - right away. Modular Suite: Built on open standards, the company's software and hardware systems are designed to easily integrate, whether using the full Genasys suite or complementing the notification platforms customers already have in place. Predictive Simulation: Genasys Protect is designed to permit customers to test response plans preemptively with advanced simulation of evacuation-level events, including fires and floods, and their impact on infrastructure, including traffic patterns and perimeter establishment. Unified Viewpoint: One common safety operating picture provides real-time visibility into the company's customers' people, assets, and environment by combining first-party data from asset / people-management platforms and IoT sensors with third-party data sources, including the Federal Emergency Management Agency (FEMA), National Oceanic and Atmospheric Administration (NOAA), Department of Homeland Security (DHS), and more. Unmatched Precision: Customized zone mapping enables targeting of mass notifications at the street level, making it easier to sequence response areas from most to least critical. Multi-channel: Genasys Protect is designed to allow customers to saturate their notification area by simultaneously alerting people across SMS, voice calls, social media, TV, radio, digital signage, and outdoor acoustic devices. Network Effect: Implementation in neighboring municipalities, as well as across public- and private-sector organizations within the same municipality extends coverage and enables greater precision when notifying people of threats. Genasys Protect ALERT Genasys Protect ALERT (ALERT) is an interactive, cloud-based SaaS solution that is designed to enable SLED and enterprise customers to send critical information to at-risk individuals or groups when an emergency occurs. ALERT acts as both a communications input and output, receiving information from state-of-the-art sensors and emergency services, and quickly relaying notifications, alerts, and instructions to at-risk populations and first responders. ALERT communications to the public can be enhanced via Genasys Protect ACOUSTICS, while ALERT communications among first responders and emergency personnel can be augmented and accelerated with Genasys Protect CONNECT. ALERT customers can create and send critical, verified, and secure notifications and messages that are geographically specific and targeted using emails, voice calls, text messages, panic buttons, desktop alerts, TV, social media, and more. Additionally, the company is a certified provider of Integrated Public Alert and Warning System (IPAWS) notifications. IPAWS is the federal public notification platform for the United States, which ALERT customers can use to deliver critical communications in multiple languages to specific populations. ALERT integrates with various data sources, including sensors, emergency services, active directories, human resources, visitor management, and building control systems to find and deliver safety alerts and notifications to residents, employees, staff, contractors, temporary workers, and visitors. ALERT sends targeted messages based on geographic location, permitting relevant information and instructions to be sent to the appropriate populations. Emergency managers can prepare for natural or man-made disasters by developing evacuation plans that map routes, shelters, traffic control locations, and road closures using ALERT's extensive public safety resources and mapped zones. This information is easily shared with the public and reduces the time it takes to execute emergency evacuations and conduct orderly repopulations. Auto-Discovery, an innovative feature of the platform, locates and connects with anyone on a wired or wireless network in a fixed area with no opt-in required. When discovered, ALERT anonymizes all recipient information and data. When an emergency occurs, these tools allow at-risk groups or individuals to be notified as quickly as possible without sacrificing their privacy. In addition to disseminating alerts and notifications, ALERT uses two-way communication tools, including polls and check-ins to receive feedback from targeted populations and first responders. With direct feedback, operators can survey the safety and status of at-risk individuals, learn of developments, update notifications and/or instructions in response to new information, and more. Genasys Protect EVAC Genasys Protect EVAC (EVAC) enables responding agencies to react swiftly, make collaborative decisions, and communicate event status in real-time to other agencies, businesses, and the public. EVAC determines and communicates the proper scope of a response or evacuation by replacing guesswork with data-driven intelligence. EVAC enhances safety levels for first responders, communities, and large campuses by providing: Intelligent Zones to Improve Evacuation Planning and Communication: EVAC users can build, edit, and act upon geographical location data, including shelters, facilities, and traffic. Modeling behaviors to plan for effective responses and/or evacuation scenarios covering emergencies that include wildfires, floods, active shooters, hurricanes, and more. Actionable communication through the Genasys Protect mobile app to keep people informed before, during, and after a critical event. A common operating picture across agencies to reduce response times. Targeted alerting across multiple channels, including intelligible, outdoor speakers for timely, efficient evacuation and public safety notifications. More than ten counties, including Los Angeles, Humboldt, and Santa Cruz, used EVAC for multi-agency coordination and to manage and deliver evacuation alerts, warnings, and orders. EVAC was also used to communicate other critical information to the public, including road closures, power outages, storm warnings, and more. Genasys Protect CONNECT Genasys Protect CONNECT (CONNECT) is a leading cross-agency collaboration platform that streamlines and secures team and one-on-one communications for first responders and public safety agencies. With real-time intelligence sharing that exceeds regulatory privacy requirements for public agencies, CONNECT's instant communication platform empowers first responders and public safety personnel to collaborate and share information in a single space with text, videos, images, and audio from any location. CONNECT provides a secure space where professionals can exchange information, make decisions, and collaborate with trust in data security. Record retention policies drive compliance that allows agencies and personnel to communicate in confidence. Enabling public safety professionals to collaborate with other agencies throughout their region, state and country, CONNECT provides real-time interoperability to address critical events and crisis situations more quickly through coordinated efforts. Compliant with all federal and state-level legal requirements for public safety communications, CONNECT data is protected and secured through high-level data encryption within a secure, U.S. based, government-only cloud environment. Hardware Products Genasys Protect ACOUSTICS The Genasys Protect ACOUSTICS (ACOUSTICS) unites Genasys' next generation of mass notification speaker systems with Genasys Protect command-and-control software. Most legacy mass notification systems are sirens with limited, if any, voice broadcast capability. ACOUSTICS systems feature the industry's highest STI, large directional and omni-directional broadcast coverage areas, and an array of options including solar power, battery backup, and satellite connectivity that enable the systems to continue to operate when power and telecommunications infrastructure goes down. ACOUSTICS gives operators the ability to send critical alerts and notifications from emergency operations centers, and authorized computers or smart phones. Emergency alerts and information can be sent via individual, grouped or networked ACOUSTICS installations, text messages, emails, IPAWS, desktop alerts, TV, voice calls, and social media. Genasys Protect's layered redundancy helps to ensure the maximum number of people receive Protective Communications and critical notifications. Genasys LRAD LRAD is the world's leading AHD, with the ability to project alert tones and audible voice messages with exceptional vocal clarity in a 30° beam from close range to 5,500 meters. LRADs are used throughout the world in multiple applications and circumstances to safely hail, warn, inform, direct, prevent misunderstandings, determine intent, establish large safety zones, resolve uncertain situations, and save lives. LRADs have been deployed on military vehicles, at corporate headquarters, critical infrastructure, in hostage negotiations, aboard private yachts, and in numerous installations and applications where clear and intelligible voice communications are essential. Several LRAD models are available in varying audio outputs, communication coverage areas, sizes, and functionalities. Several options and accessories (cameras, searchlights, mounts, and more) are also available to enhance LRAD capabilities. All LRAD systems are defined by their unparalleled audio output and clarity. LRADs use Genasys' proprietary XL driver technology, which generates higher audio output in a smaller, lighter form factor. The technology also helps ensure voice messages and alert tones cut through background noise and are clearly heard and understood. These competitive advantages, and constant innovation, have made LRAD the de facto standard of the global AHD industry. End Markets Government Genasys Protect provides state, local, and federal agencies with a feature-rich system that combines physical security integrations with multichannel emergency alerting. Automated integrations include fire system, access control, IPAWS, and mobile and desktop panic buttons. Output channels include 2-way SMS, email, pop-ups, callouts, PA speakers, and land mobile radio outputs. ALERT can be used by state, local, or national agencies to deliver emergency alerts and life safety information to residents in certain areas, regionally, or countrywide. Partnering with national governments and mobile telecom networks, Genasys Protect delivers CBC alerts and geo-targeted SMS notifications that can be sent to anyone, anywhere, with no recipient opt-in, registration, or download required. LRAD systems enhance the safety and security of government-owned critical infrastructure including dams, power plants, water treatment plants, and government facilities. Unlike traditional monitoring and surveillance networks, LRAD systems provide a vital first response capability missing from observe-only integrated security installations. LRAD turns passive monitoring systems into first responders by broadcasting attention-commanding alerts, warnings, and critical notifications with industry-leading audibility and clarity. Enterprise Genasys Protect provides full redundancy and high resilience in workforce safety and messaging during everyday duties and critical business events. Genasys Protect's accountability and real-time situational awareness translates to effective communications that can be delivered via voice calls, SMS messages, emails, desktop alerts, WhatsApp, and other corporate communication channels to reach workers, on-premises visitors, and contractors with no opt-in required. Genasys Protect can be operated and controlled via a single dashboard that includes two-way polling, duress buttons, field check-ins and recipient locations. Genasys Protect enterprise solutions integrate with data sources, including active directories, human resources, visitor management and building control systems to find and reach employees, staff, contractors, temporary workers and visitors. LRAD systems are being used for commercial security applications at large data centers, manufacturing plants, and other enterprise facilities. Gas, Oil, Utilities Genasys Protect integrates with a variety of industrial technologies, including gas leak sensors, 'man down' alarms, access control systems, and badge scanners for workforce safety and accountability. Genasys Protect delivers notifications to employees, contractors, visitors, and guests in corporate offices and at field sites. When integrated with human resources systems, Genasys Protect provides employee notifications, guest management systems for contractors and visitors, auto discovery alerts to anyone present on-site, and SMS opt-in for temporary enrollment to receive alerts and notifications. In addition to providing real-time safety alerts and notifications through multiple channels, Genasys Protect provides service outage, system maintenance, and other utility customer communications. ACOUSTICS is being used for emergency warning, industrial safety notification, and facility public address. ACOUSTICS can be integrated with gas detection and other sensors to provide automated alerts that protect workers and minimize infrastructure damage. ACOUSTICS alert tones and voice messages cut though mechanical and ambient background noise to be clearly heard and understood, before, during, and in the aftermath of emergency events. LRAD systems enhance perimeter security by providing a vital first response capability missing from observe-only integrated security installations. LRAD turns passive monitoring systems into first responders by broadcasting attention-commanding alerts, warnings, and commands to direct fishing boats away from offshore platforms and trespassers from critical infrastructure. Campuses ACOUSTICS unifies software emergency alerting and highly intelligible indoor/outdoor speaker systems to provide multiple channels to deliver notifications, instructions and information to students, staff, faculty, and employees. Using ALERT command-and- control software, safety warnings can be delivered campus-wide across several channels, or to specific areas and student populations using select channels. Towns, Cities, Counties Genasys Protect's scalable ALERT notification software is used by communities of all sizes to issue emergency warnings, provide important instructions, and receive community feedback quickly and directly. Genasys Protect serves communities by providing digital communications through SMS, email, social media, and other channels, and broadcasting audible messages through Genasys ACOUSTICS installations. During wildfires, flooding, tornadoes, hurricanes and other emergencies, power and telecom outages frequently disrupt legacy emergency warning systems. Genasys' ACOUSTICS systems are made with rugged, military-grade materials that can withstand the elements, and feature solar power, satellite connectivity, and battery backup options that enable emergency services personnel to disseminate critical information even when power and telecommunications infrastructure goes down. EVAC is used by communities and counties to create disaster response plans, track emergency events, and execute timely emergency evacuations and orderly repopulations. CONNECT and EVAC allow emergency services to effectively collaborate across jurisdictions to respond quickly and efficiently to disasters. Genasys Protect emergency services include notifications, alerts, and instructions sent directly to community members through several channels, including SMS, email, Waze, and more. Industrial Facilities When integrated with software and/or hardware sensors, ACOUSTICS provide facility managers actionable data and information to either remotely or automatically initiate critical safety notifications. These notifications can be delivered throughout a facility or only to areas affected by industrial accidents, hazmat incidents, unauthorized entries, and other worker safety threats. Defense LRADs broadcast audible warning tones and voice messages with exceptional clarity from close range to 5,500 meters. This allows LRAD operators on the ground, in vehicles, on ships, or in helicopters, to increase the decision time and distance to differentiate between security threats and non-combatants, resolve uncertain situations, respond safely, and limit the escalation of force. First Response Police and fire departments are using LRAD systems in everyday duties and elevated risk operations to issue warnings, commands, and notifications that are clearly heard and understood above crowd, engine and background noise. Rugged, reliable, and easy to operate, LRAD systems resolve uncertain situations, safeguard the public, and protect first responders. Wildlife & Assets Certain facilities and infrastructure face wildlife challenges that can threaten assets or pose health risks to employees and/or local populations. LRADs are easily programmed to broadcast a near infinite variety of tones and predator calls to help prevent habituation, safely deter and protect wildlife from potential hazards, and humanely move wildlife away from critical assets and people. When integrated with cameras, motion sensors, night vision, and radar, LRAD systems can be automated and remotely operated across an IP network to provide critical asset operators a completely unmanned perimeter protection solution capable of safely deterring wildlife and human trespassing. Strategy The company's products, systems and solutions continue to gain worldwide awareness and recognition through increased marketing efforts, product demonstrations, and word of mouth as a result of positive responses and increased acceptance. The company continues to expand to serve new markets and customers for greater business growth. The company plans to continue building on its AHD market leadership position by offering enhanced voice broadcast systems and accessories for an expanding range of applications. In executing the company's strategy, it uses direct sales to governments, militaries, large end-users, system integrators, and prime vendors. In 2024, the company intends to continue pursuing domestic and international business opportunities with the support of business development consultants, key representatives, and resellers. The company also plans to pursue both domestic and international emergency warning, enterprise and critical event management, government, law enforcement, fire rescue, homeland and international security, private and commercial security, border security, maritime security, and wildlife preservation and control business opportunities. The company is pursuing certain certifications, which are often required when bidding on government and mass notification opportunities. The company intends to invest engineering resources to enhance its Genasys Protect software solutions to compete for larger emergency warning and critical communications business opportunities. Sales and Marketing The company markets and sells products and services through its salesforce based in Alabama, California, Colorado, Florida, Nevada, North Carolina, Oregon, Wisconsin, Spain, the United Kingdom, and the U.A.E., as well as through a full-time business consultant in Germany. The company sells directly to governments, militaries, large end-users, and commercial companies. It uses independent representatives on a commission basis to assist in its direct sales efforts. The company also uses a channel distribution model, in which it sells its products directly to independent resellers and system integrators around the world, who then sell to end-user customers. The company is focusing its internal business development resources on building relationships with governments and other large direct customers. In addition, the company utilizes part-time consultants with expertise in various government and defense sectors to advise it on procedures and budgetary policies in an effort to be successful in these areas. The company has a global reputation for providing high quality, innovative voice broadcast systems and mobile alert solutions that have made Genasys and LRAD internationally recognized product brands. The company actively promote its brands and products through its website, trade shows, and advertising. It intends to increase the use of its trademarks throughout the company's product distribution chain. The company has built a worldwide distribution channel consisting of partners and resellers that have significant expertise and experience selling integrated communication solutions into its various target markets. Seasonality Because the company's sales are primarily to domestic and international government departments or agencies, its selling cycles tend to be long and difficult to forecast. Research and Development For the year ended September 30, 2023, the company's research and development expenses included $8.1 million. Government Regulation The company is subject to a variety of government laws and regulations that apply to companies engaged in international operations, including, among others, the Foreign Corrupt Practices Act, the U.S. Department of Commerce export controls, local government regulations and procurement policies and practices (including regulations relating to import-export control, investments, exchange controls, and repatriation of earnings). Competition The company's AHD competitors include Ultra Electronics/USSI, IML Sound Commander and others. Its advanced ACOUSTICS mass notification speakers compete against several domestic and international companies, including Federal Signal, Whelen Engineering Company, Hoermann, and others. In the more mature and established critical communications and event management markets, the company competes against several competitors, including Everbridge, OnSolve, Rave Mobile Safety, and others. History Genasys Inc. was incorporated in 1992.