About Alphabet

Alphabet Inc. operates a collection of businesses, the major of which is Google. Segments The company operates Google in two segments, Google Services and Google Cloud. It also reports all non-Google businesses collectively as Other Bets. Google Services segment Serving Users The company has always been committed to building helpful products that can improve the lives of millions of people worldwide. The company’s product innovations are what make its services widely used, and its brand one of the most recognized in the world. Google Services' core products and platforms include ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube, with broad and growing adoption by users around the world. While Google Search started as a way to find web pages, organized into ten blue links, the company has driven technical advancements and product innovations that have transformed Google Search into a dynamic, multimodal experience. The company first expanded from traditional desktop browsers into mobile web search, making it easier to navigate on smaller screens. As new types of content surfaced on the internet, Universal Search made it possible to search multiple content types, like news, images, videos, and more, to deliver rich, relevant results. The introduction of new search modalities, like voice and visual search, made it easier for people to express their curiosity in natural and intuitive ways. The company took that a step further with multisearch, which lets people search with text and images at the same time. The company sees tremendous potential for devices to be helpful and make people's lives easier by combining the best of its AI, software, and hardware. This potential is reflected in the company’s latest generation of devices, such as the new Pixel 8 and Pixel 8 Pro, and the Pixel Watch 2. Creating products and services that people rely on every day is a journey that the company is investing in for the long-term. The company has built world-class advertising technologies for advertisers, agencies, and publishers to power their digital marketing businesses. The company’s advertising solutions help millions of companies grow their businesses through its wide range of products across devices and formats. Products like Performance Max and Product Studio use the full power of the company’s AI to help advertisers find untapped and incremental conversion opportunities. Google Services generates revenues primarily by delivering both performance and brand advertising that appears on Google Search and other properties, YouTube, and Google Network partners' properties (Google Network properties). The company continues to invest in both performance and brand advertising and seek to improve the measurability of advertising so advertisers understand the effectiveness of their campaigns. Performance advertising creates and delivers relevant ads that users will click on leading to direct engagement with advertisers. Performance advertising lets the company’s advertisers connect with users while driving measurable results. The company’s ads tools allow performance advertisers to create simple text-based ads. Brand advertising helps enhance users' awareness of and affinity for advertisers' products and services, through videos, text, images, and other interactive ads that run across various devices. The company helps brand advertisers deliver digital videos and other types of ads to specific audiences for their brand-building marketing campaigns. The company has allocated substantial resources to stopping bad advertising practices and protecting users on the web. The company focuses on creating the best advertising experiences for its users and advertisers in many ways, including filtering out invalid traffic, removing billions of bad ads from its systems every year, and closely monitoring the sites, apps, and videos where ads appear and blocklisting them when necessary to ensure that ads do not fund bad content. In addition, Google Services increasingly generates revenues from products and services beyond advertising, including: consumer subscriptions, which primarily include revenues from YouTube services, such as YouTube TV, YouTube Music and Premium, and NFL Sunday Ticket, as well as Google One; platforms, which primarily include revenues from Google Play from the sales of apps and in-app purchases; and devices, which primarily include sales of the Pixel family of devices. Google Cloud segment Through the company’s Google Cloud Platform and Google Workspace offerings, Google Cloud generates revenues primarily from consumption-based fees and subscriptions for infrastructure, platform, collaboration tools and other cloud services. Customers use five key capabilities from Google Cloud. AI-optimized Infrastructure: provides open, reliable, and scalable compute, networking, and storage to enable customers to run workloads anywhere — on the company’s Cloud, at the edge, or in their data centers. It can be used to migrate and modernize IT systems and to train and serve various types of AI models. Cybersecurity: helps customers detect, protect, and respond to a broad range of cybersecurity threats, with AI integrated to further strengthen security outcomes, prioritize which threats to investigate, and identify attack paths, as well as accelerate resolution of cybersecurity threats. Databases and Analytics: provides a variety of different types of databases — relational, key-value, in-memory — to store and manage data for different types of applications. The company’s Data Cloud also unifies data lakes, data warehouses, data governance, and advanced machine learning into a single platform that can analyze data across any cloud. Collaboration Tools: Google Workspace and Duet AI in Google Workspace provide easy-to-use, secure communication and collaboration tools, including apps like Gmail, Docs, Drive, Calendar, Meet, and more. These tools enable secure hybrid and remote work, boosting productivity and collaboration. AI has been used in Google Workspace for years to improve grammar, efficiency, security, and more with features like Smart Reply, Smart Compose, and malware and phishing protection in Gmail. Duet AI in Google Workspace helps users write, organize, visualize, accelerate workflows, and have richer meetings. AI Platform and Duet AI for Google Cloud: The company’s Vertex AI platform gives developers the ability to train, tune, augment, and deploy applications using generative AI models and services, such as Enterprise Search and Conversations. Duet AI for Google Cloud provides pre-packaged AI agents that assist developers to write, test, document, and operate software. Other Bets segment Across Alphabet, the company is also using technology to try to solve big problems that affect a wide variety of industries from improving transportation and health technology to exploring solutions to address climate change. Alphabet’s investment in the portfolio of Other Bets includes businesses that are at various stages of development, ranging from those in the R&D phase to those that are in the beginning stages of commercialization. Revenues from Other Bets are generated primarily from the sale of healthcare-related services and internet services. Competition The company’s competitors include billboards, magazines, newspapers, radio, and television as its advertisers typically advertise in multiple media, both online and offline. History Alphabet Inc. was founded in 1998. The company was incorporated in 1998.