Alphabet Inc. operates a collection of businesses, the major of which is Google.
The company operates Google in two segments, Google Services and Google Cloud. It also reports all non-Google businesses collectively as Other Bets.
The company has always been committed to building helpful products that can improve the lives of millions of people worldwide. The company’s product innovations are what make its services widely used, and its brand one of the most recognized in the world. Google Services' core products and platforms include ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube, with broad and growing adoption by users around the world.
The company’s products and services have come a long way since the company was founded more than two decades ago.
This drive to make information more accessible and helpful has led the company over the years to improve the discovery and creation of digital content both on the web and through platforms like Google Play and YouTube. People are consuming many forms of digital content, including watching videos, playing games, listening to music, reading books, and using apps. Working with content creators and partners, the company continues to build new ways for people around the world to find great digital content.
The company has built world-class advertising technologies for advertisers, agencies, and publishers to power their digital marketing businesses. The company’s advertising solutions help millions of companies grow their businesses through its wide range of products across devices and formats, and it aims to ensure positive user experiences by serving the right ads at the right time and by building deep partnerships with brands and agencies.
Google Services generates revenues primarily by delivering both performance and brand advertising that appears on Google Search and other properties, YouTube, and Google Network partners' properties (Google Network properties). The company continues to invest in both performance and brand advertising and seeks to improve the measurability of advertising so advertisers understand the effectiveness of their campaigns.
Performance advertising creates and delivers relevant ads that users will click on leading to direct engagement with advertisers. Performance advertising lets the company’s advertisers connect with users while driving measurable results. The company’s ads tools allow performance advertisers to create simple text-based ads.
Brand advertising helps enhance users' awareness of and affinity for advertisers' products and services, through videos, text, images, and other interactive ads that run across various devices. The company helps brand advertisers deliver digital videos and other types of ads to specific audiences for their brand-building marketing campaigns.
The company has allocated substantial resources to stopping bad advertising practices and protecting users on the web. The company focuses on creating the best advertising experiences for its users and advertisers in many ways, including filtering out invalid traffic, removing billions of bad ads from its systems every year, and closely monitoring the sites, apps, and videos where ads appear and blocklisting them when necessary to ensure that ads do not fund bad content.
The company continues to focus on growing revenues beyond advertising, from Google Play, hardware, and YouTube subscriptions, such as:
Google Play generates revenues from sales of apps and in-app purchases.
Hardware generates revenues from sales of Fitbit wearable devices, Google Nest home products, and Pixel devices.
YouTube non-advertising generates subscription revenues from services, such as YouTube Premium and YouTube TV.
The company continues to invest in its Google Cloud offerings, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides leading technology in cybersecurity; data, analytics, artificial intelligence (AI), and machine learning; and infrastructure. The company’s cybersecurity products help customers detect, protect, and respond to a broad range of cybersecurity threats. The company’s data cloud unifies data lakes, data warehouses, data governance, and advanced machine learning into a single platform that can analyze data across any cloud. The company provides customers an open, reliable, and scalable infrastructure that enables them to run workloads anywhere — on its Cloud, at the edge, or in their data centers. Additionally, Google Workspace's easy-to-use and secure communication and collaboration tools, which include apps like Gmail, Docs, Drive, Calendar, Meet, and more, enable secure hybrid work, boosting productivity and collaboration.
Across Alphabet the company is also using technology to try to solve big problems that affect a wide variety of industries from improving transportation and health technology to exploring solutions to address climate change. Alphabet’s investment in the portfolio of Other Bets includes businesses that are at various stages of development, ranging from those in the R&D phase to those that are in the beginning stages of commercialization. Other Bets operate as independent companies and some of them have their own boards with independent members and outside investors. Revenues from Other Bets are generated primarily from the sale of health technology and internet services.
The company’s sustainability strategy is focused on three key pillars, including accelerating the transition to carbon-free energy and a circular economy, empowering everyone with technology, and benefiting the people and places where it operates.
The company faces formidable competition in every aspect of its business, including, among others, from other forms of advertising, such as billboards, magazines, newspapers, radio, and television as its advertisers typically advertise in multiple media, both online and offline.
Alphabet Inc. was founded in 1998. The company was incorporated in California in 2015.