About Rapala VMC

Rapala VMC Corporation engages in the design, development, manufacture, marketing, distribution, and sales of fishing lures and treble hooks around the world. The company distributes lures, hooks and other fishing related products in the major North American markets, through its own distribution companies. It has a major distribution network in Europe for fishing tackle products and other outdoor related products. The company operates in approximately 18 countries primarily in Finland, France, Ireland, Estonia, and China. Brand Portfolio The company’s brand portfolio comprises Rapala, Bluefox, Strom, VMC, and Williamson. Rapala: Rapala offers rods, combos, tools and accessories product lines. Glass Family Expands The classic Fat Rap gets a new look when the Glass Fat Rap is added to Rapala’s glass family of lures. The new Glass Fat Rap shares the same prismatic see-thru glass body that as original Glass Family introductions. The original glass family member, Glass Shad Rap and the Husky Jerk family add new patterns to attract fish and fishermen alike. Its product offerings also include: the Xtreme Ultra Light Rod series and ProGuide Multi-Fishing Tool. Bluefox: The company’s product offerings under the Bluefox brand include New Foxee Fish Super Wobbler, Jig’n Spin, Alaskan Rattlin’ Pixee Spoons, and Storm’s Rack-Pak. Strom: The company’s product offerings under the Strom brand name include: MinnowStick, Layfied Lure, Storm WildEye Live Series soft plastics, WildEye Suspending Mullet and Croaker, WildEye Curl Tail Spin Shad, Rattle Jigging Craw and WildEye Rattling Swim Grub, and ThunderStick Rods. Williamson: Williamson’s product line includes lures intended to attract predator species to inhabit saltwater, supplemented by kits, bags, and accessories. Its products include: large and light trolling lures, octopus squid, metal lures, tuna and king mackerel lures, lipless lures, teasers, daisy chains and spreader bars, bags, and accessories. History Rapala VMC Corporation was founded in 1936.