About Sanoma Oyj

Sanoma Oyj operates as a media company in Europe. The company offers information, education, and entertainment to various sections of people. Segments The primary segments of the Sanoma Group comprise the five divisions: Sanoma Magazines, Sanoma News, Sanoma Entertainment, Sanoma Learning & Literature, and Sanoma Trade. The media business, based on advertising and circulation sales, is divided into three segments: Sanoma Magazines is responsible for magazine products, Sanoma News for newspaper products, and Sanoma Entertainment for TV and broadband business. Sanoma Learning & Literature’s business is mainly b-2-b business. Sanoma Trade, on the other hand, operates on a retail business model. Sanoma Magazines Sanoma Magazines is a consumer magazine publisher operating in 13 countries. The majority of the division’s 344 magazines comprise concepts and titles of its own, but the portfolio also includes licensed international titles. In addition to publishing its portfolio of magazine brands, Sanoma Magazines is in the process of expanding its business to digital media platforms. Sanoma Magazines is an online player and content provider in the Netherlands, Hungary and Bulgaria. Sanoma News Sanoma News is a newspaper publisher in Finland offering its products in both print and digital format. In addition to Helsingin Sanomat, a daily in the Nordic region, the division publishes national and regional daily newspapers and free sheets. Sanoma News also invests in digital business, which includes Finland’s classified advertising service. In addition, Sanoma News provides its corporate customers with business information, photo agency, news analysis and summary, as well as printing services. Sanoma Entertainment Sanoma Entertainment offers consumers entertaining experiences on television, radio, online and mobile devices. Sanoma Entertainment’s business units include Nelonen Media, primarily focused on broadcast operations, and Welho. The division’s new business area is online casual gaming. Sanoma Learning & Literature Sanoma Learning & Literature is a significant European educational publisher that offers a range of both print and digital educational materials to support the learning of children and young people in the Netherlands, Finland, Hungary, Belgium and Poland. The Division is also a book publisher in Finland. Sanoma Trade Sanoma Trade is a retail specialist with operations in seven countries. The division’s business is based on an understanding of the customer’s needs and concepts. Sanoma Trade’s press distribution operations serve publishers and retailers. Strategic Alliances In December 2009, Modern Times Group Mtg AB announced that it has entered into a strategic cooperation with the Sanoma Oyj to launch a localised premium sports channel in Finland. Nelonen Sport Pro would feature content from both Viasat and Sanoma-owned Nelonen Media, including the Finnish SM Liiga, NHL and KHL international ice hockey league; football from UEFA Champions League, English FA Cup and the French Ligue 1; Moto GP, ATP Master Series tennis; as well as Euroleague basketball and coverage of major international golf tournaments.