About Harte Hanks

Harte Hanks, Inc., together with its subsidiaries, operates as a global customer experience company. The company's services include strategic planning, data strategy, performance analytics, creative development and execution; technology enablement; marketing automation; B2B and B2C e-commerce; cross-channel customer care; and product, print, and mail fulfillment. Segments The company operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. Marketing Services segment This segment leverages data, insights, technology, and award-winning creative solutions to meet and exceed its clients' business objectives and optimize its client's return on investment. The company provides full service multi-channel marketing from strategy to campaign execution. The company's key offerings include: Strategy - Provide strategic guidance to help clients efficiently and effectively plan and execute omni-channel marketing programs that deliver business results. The company leverages data and insight tools to enhance the company's clients' understanding of their consumers, competitors and category dynamics, then apply those insights to develop marketing programs designed to drive activities like customer acquisition, engagement, purchase behavior, loyalty and advocacy. Data and Analytics - In-depth data and analytics offerings, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy. The company provides data hygiene and cleansing to ensure the best possible results. The company accesses broad first-party and third-party data sources, search and social media, and research through syndicated, primary and secondary sources. The company leverages its proprietary DataView tool, a comprehensive, aggregate data mart that provides a 360-degree customer view, with over 1,500 consumer attributes enabling accurate predictive marketing to its clients. Creative - Full-service creative development and execution spanning traditional and digital channels, including print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice. Marketing Technology - Website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation to most efficiently engage, capture, enhance, and target audiences. Marketing As a Service - A flexible outsourcing marketing operations solution, that works as a highly integrated extension of a client's own marketing function by blending the best of agency and business outsourcing processes and capabilities. Marketing as a service operationalizes, manages and delivers high-performing data operations, marketing technology, demand generation, and staff augmentation. Customer Care segment This segment is a leading full lifecycle provider of global customer experience management services, multichannel demand generation, and digital transformation. Using the company's integrated onshore/offshore global delivery model, it provides its services through multiple communication channels, including phone, email, social media, text messaging, chat, and digital self-service. By leveraging the company's strategy, talent and technology, it strives to offer solutions that help its clients enhance the experience for their customers and improve business. Those solutions are primarily focused on: Customer Experience Management - Interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, recalls or a myriad of other customer service issues by leveraging technology to help reduce customer effort while providing a human touch to increase customer satisfaction. CRM and Digital Transformation - Configure different CRM solutions (e.g., Oracle, Salesforce, Zendesk) to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums. Demand Generation - Provide intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results. This solution helps companies generate marketing qualified lead's (MQL) for their marketing and sales team. Inside Sales - Helping build more effective and productive inside sales teams by introducing rigorous testing methodologies to optimize performance for internal or fully outsourced inside sales teams. The company analyzes a significant amount of aggregated data obtained from customer interactions on behalf of its clients. The company leverages information gained from this analysis and end customer-driven feedback to drive efficiencies, provides insights on predictive behaviors that lead to lower customer churn and help its clients innovate their core product offerings and develops innovative product features. Fulfillment & Logistics Services segment This segment unlocks critical sales enablement and eCommerce fulfillment channels for its clients, and its best-in-class logistics team supports the supply chain needs of its clients in everything from time-sensitive deliveries to full scale supply chain management. Product, Print-On-Demand, and Mail Fulfillment: The company's varied product and mail fulfillment solutions include printing on demand, managing product recalls, and distributing literature and promotional products to support B2B trade, drive marketing campaigns, and improve customer experience. The company's event and influencer programs provide custom solutions to engage audiences, target customers, support conferences, and appreciate employees. The company's fulfillment locations are temperature-controlled, FDA-registered, and geographically convenient, thereby allowing it to optimize print and product fulfillment to maximize customer shipping efficiency while minimizing transportation costs. The company leverages its proprietary order management platform to facilitate customer orders, and it works with a variety of data sources and users to initiate the fulfillment order process. The company's new 400,000 square-foot Kansas City (KS) location is FDA registered and fully licensed for nutritional supplements, medical foods, baby formula and junior food products, chocolates, coffee and tea, edible nuts and seeds, snack foods, pet foods, pet treats, and pet nutritional supplements. Logistics: The company provides third-party logistics and freight optimization services across the United States. The company ships millions of time-sensitive materials annually through its access to a certified fleet of over 15,000 trucks and a proprietary rate-shopping logistical system called Allink360 designed to ensure customer products are delivered on-time and on-budget. Acquisitions In December 2022, the company repurchased all of the assets (the Transaction) of Inside Out Solutions, LLC, a Florida limited liability company (InsideOut). InsideOut is a premium sales enablement agency offering technology and data driven support to technology, media telecommunications, business services, industrial, and financial technology customers in the North American and European markets. Customers The company's services are marketed to specific industries or markets. The company tailors its services and software products depending on the industry or market it is targeting. The company provides services to new industries and markets by modifying its existing services and applications. The company provides services primarily to the B2B, consumer brand, financial services, retail, and healthcare vertical markets, in addition to a range of other select markets. The company's clients include large multinational enterprises, small and medium-sized businesses, and government organizations. Sales and Marketing The company relies on its enterprise and solution sellers to primarily sell its products and services to new clients and task its employees supporting existing clients to expand its client relationship through additional solutions and products. The company's marketing services sales force sells a variety of solutions and services to address clients' cross-selling targeted marketing needs. The company maintains solution-specific sales forces and sales groups to sell its individual products and solutions. Seasonality The company's revenues tend to be higher in the fourth quarter (year ended December 2022) than in other quarters during a given year. This increased revenue is a result of overall increased activity prior to and during the holiday season in the retail vertical and due to the open enrollment period in the healthcare vertical. Intellectual Property Rights The company has developed proprietary software, including NexTOUCH and Allink360, each of which are integral to its business. NexTOUCH is key to the success of the company's print and product fulfillment business while Allink360 ensures customers' products are delivered on-time and on-budget. History Harte Hanks, Inc. was founded in 1923. The company was incorporated in Delaware in 1970.