About Inuvo

Inuvo, Inc. (Inuvo) operates as a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries. The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not to who those consumers are. In this regard, the technology is designed for a privacy conscious future and focuses on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision. Inuvo technology can be consumed both as a managed service and software-as-a-service (SaaS). For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics, including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as CampSight. There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things (IOT), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 19 issued and eight pending patents. Products and Services The Inuvo platforms use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These platforms are typically sold with services both individually and in combination with each other based on client needs. These products and services include: IntentKey: An artificial intelligence-based consumer intent recognition system designed to reach highly targeted mobile and desktop In-Market audiences with precision. The platform can serve multiple creative formats including display, video, audio and native across multiple device types, including desktop, mobile, tablet, connected/smart TV and game consoles. The product is sold as both a fully managed service and/or a SaaS solution; and CampSight: A marketing and advertising service provided directly to brands and large consolidators of advertising demand where a collection of data, analytics, software and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online. The service includes Think Relevant, a wholly owned marketing agency and Bonfire publishing, a wholly owned collection of websites. Initially, the company created ValidClick as a platform with a single purpose - to assist it in its work with Yahoo. Over the years, the company’s business has grown and transformed. The company expanded its capabilities to encompass various demand partners, and the company integrated with buy-side platforms, such as Facebook, TikTok, Twitter, and others. Since its service now provides both campaign management and campaign insights, it has renamed it CampSight. Key Relationships The company maintains long-standing relationships with Sovrn, Yahoo! and Google who provide access to hundreds of thousands of advertisers. When an advertisement is clicked, the CampSight platform effectively sells that click to these partners who then sell it to their advertisers. The company maintains multi-year service contracts with these companies. In 2022, these customers accounted for 51.7% of the company’s total revenue. The company also has major contracts with Xandr, Inc. who, in exchange for a fee, provides access to publishers' advertising inventory for the IntentKey. In addition to its key customer relationships, the company supports creative and media agencies. Additionally, the company maintains important distribution relationships with owners and publishers of websites and mobile applications. The company provides these partners with advertisements which they use to monetize their websites and mobile applications. The company continuously monitors consumer traffic with a variety of proprietary and patent protected software tools that can determine the quality of the traffic viewing and clicking on Inuvo served advertisements as a part of its service to its biggest clients. Strategy The company’s business strategy has been to develop data processing and advertising technologies that can displace intermediaries within the online advertising ecosystem, while cultivating relationships that can provide access to media spend (advertisers) and media inventory (websites). In this regard, the company has proprietary demand (media spend) and supply (media inventory) technologies, targeting technologies, on-page or in-app ad-unit technologies, proprietary data and data management technologies, and advertising fraud detection technologies. The company has both direct and indirect relationships at some of the largest media buyers and/or consolidators in the industry. For the IntentKey platform, where the focus is programmatic advertising channels, the immediate strategy is to scale through the hiring of additional sales professionals and partnerships, growing existing accounts and expanding its market footprint. In an increasingly privacy conscious world, the company focuses on replacing the current technologies used by advertisers with the company’s artificial intelligence solution. For the CampSight platform, where the focus is search and social advertising channels, the immediate strategy is to maintain relationships with existing partners and expand the business by supporting IntentKey customers. The company’s business strategy focuses on providing differentiation through the AI analytics and data products it owns and protects through patents. For the marketing and advertising industries the company serves, this strategy aligns with the components of the value chain that are the principal drivers of value to its clients. Technology Platforms The company’s proprietary applications are constructed from established, readily available technologies. Some of the basic elements of the company’s products are built on components from leading software and hardware providers, such as Microsoft, Dell, EMC, VMWare, and Cisco, while some components are constructed from leading open-source software projects, such as Apache Web Server, Apache Spark, HAProxy, MySQL, Java, Perl, and Linux. The company delivers its hosted solutions from facilities, geographically disbursed throughout the United States and maintain ready, on-demand services through third-party cloud providers Microsoft Azure and Amazon Web Services to enhance its business continuity. Intellectual Property Rights The company’s trademarks include the U.S. Federal Registration for its consumer facing brand ALOT in the United States. Its intellectual property portfolio includes 19 patents issued by the United States Patent and Trademark Office (USPTO) and eight pending patent applications. History Inuvo, Inc. was incorporated under the laws of the state of Nevada in 1987.