About The Interpublic Group of Companies

The Interpublic Group of Companies, Inc. provides marketing, communications and business transformation services that help marketers and brands succeed in digital economy. The company’s companies specialize in insights, data, media, creative and production, digital commerce, healthcare marketing and communications. The company creates customized marketing solutions for clients that range in scale from large global marketers to regional and local clients. Comprehensive global services are critical to effectively serve the company’s multinational and local clients in markets throughout the world as they seek to build brands, increase sales of their products and services, and gain market share. The work the company produces for its clients is specific to their unique needs. The company’s solutions vary from project-based activity to long-term, fully integrated campaigns. With operations in over 100 countries, the company can operate in a single region or deliver global integrated programs. IPG provides the company’s agencies and clients with centralized resources, including unique assets in data, creativity and production, technology and artificial intelligence, which together form a foundation that enables it to deliver ideas that drive growth for marketers and engage consumers at every touchpoint. Based in New York City, the company’s corporate center sets company-wide financial objectives and corporate strategy, establishes financial management and operational controls, guides personnel policy, directs collaborative programs, conducts investor relations, manages environmental, social and governance (ESG) programs, provides enterprise risk management and oversees mergers and acquisitions. In addition, the company provides certain centralized functional services that enable operational efficiencies, including accounting and finance, research and development, technology, executive compensation management and recruitment assistance, employee benefits, market research, internal audit, legal services, real estate expertise and travel services. Brands IPG is a client-centric company, and the company seeks to be essential partners to its clients in their own transformation journeys, providing them with seamless access to its best-in-class expertise across its entire portfolio. Media, Data & Engagement Solutions provides innovative capabilities and scale in global media and communications services, digital services and products, advertising and marketing technology, digital commerce, data management and analytics, strategic consulting, and digital brand experience. The company’s brands in this segment include IPG Mediabrands, UM, Initiative, KINESSO, Acxiom, Huge, MRM and R/GA. Integrated Advertising & Creativity Led Solutions provides advertising, corporate and brand identity services, and strategic consulting. The IPG brands include the company’s leading global networks FCB, IPG Health, McCann Worldgroup, and MullenLowe Group as well as its domestic integrated agencies Campbell Ewald, Carmichael Lynch, Deutsch LA, The Martin Agency and others. These agencies have the leading role of ideation and the execution of creative ideas across complex integrated campaigns that are foundational to client brand identities. Specialized Communications & Experiential Solutions provides best-in-class global public relations and communications services, live events, sports and entertainment marketing, and strategic consulting. IPG brands include IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum and Octagon. These agencies create engaging experiences that allow consumers to build emotional connections and lasting relationships with brands. All its brands leverage IPG’s unique assets in data and technology, creativity and production, media, consulting, technology and artificial intelligence to connect brand marketing and performance marketing, driving accelerated growth for the company’s clients. Segments The company operates through three reportable segments: Media, Data & Engagement Solutions (MD&E); Integrated Advertising & Creativity Led Solutions (IA&C); and Specialized Communications & Experiential Solutions (SC&E). MD&E consists of IPG Mediabrands, Acxiom, and KINESSO, as well as the company’s digital and commerce specialist agencies, which include MRM, R/GA, and Huge. IA&C consists of leading global networks and agencies that provide a broad range of services, including McCann Worldgroup, IPG Health, MullenLowe Group, Foote, Cone & Belding (FCB), and the company’s domestic integrated agencies. SC&E consists of agencies that provide a range of marketing services expertise, including Weber Shandwick, Golin, its sports, entertainment, and experiential agencies, and IPG DXTRA Health. Seasonality The company’s revenue is typically lowest in the first quarter (year ended December 2023) and highest in the fourth quarter. Clients The company’s large and diverse client base includes many of the most recognizable companies and brands throughout the world. The company’s holding company structure allows it to maintain a diversified client base across and within a full range of industry sectors. The company’s largest client accounted for approximately 4% of revenue before billable expenses in 2023. Based on revenue before billable expenses for the year ended December 31, 2023, the company’s largest client sectors (in alphabetical order) were financial services, healthcare, and technology and telecom. The company represents several different clients, brands or divisions within each of these sectors in a number of geographic markets, as well as provide services across multiple advertising and marketing disciplines, in each case through more than one of its agency brands. Representation of a client rarely means that the company handles advertising for all brands or product lines of the client in all geographical locations. Regulatory Environment Digital marketing services are a dynamic and growing sector of the company’s business. The company’s service offerings in this area are covered by laws and regulations concerning user privacy, use of personal information, data protection and online tracking technologies. It is also subject to laws and regulations that govern whether and how the company can transfer, process or receive certain data that it uses in its operations, including data shared between countries or regions in which the company operates. The company maintains policies and operational procedures to promote effective privacy protection and data management, existing and proposed laws and regulations in this area, such as the General Data Protection Regulation (GDPR) in the European Economic Area and as retained in the United Kingdom; the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other comprehensive privacy laws in several U.S. states; and other different forms of privacy legislation enacted or under consideration across the markets in which it operates, can impact the development, efficacy and profitability of internet-based and other digital marketing. With agencies and clients located in over 100 countries worldwide, the company is also subject to laws governing its international operations. These include broad anti-corruption laws, such as the U.S. Foreign Corrupt Practices Act (FCPA) and the U.K. Bribery Act (2010), which generally prohibit the making or offering of improper payments to government officials and political figures. History The company was founded in 1902. It was incorporated in Delaware in 1930. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in 1961.