About Gartner

Gartner, Inc. (Gartner) delivers actionable, objective insight to executives and their teams. The company is a trusted advisor and an objective resource for more than 15,000 enterprises in approximately 90 countries and territories— across all major functions, in every industry and enterprise size. Gartner delivers its products and services globally through three business segments – Research, Conferences and Consulting. Research equips executives and their teams from every function and across all industries with actionable, objective insight, guidance and tools. The company’s experienced experts deliver all this value informed by a combination of practitioner-sourced and data-driven research to help its clients address their mission critical priorities. Conferences provides executives and teams across an organization the opportunity to learn, share and network. From its Gartner Symposium/Xpo series, to industry-leading conferences focused on specific business roles and topics, to peer-driven sessions, the company’s offerings enable attendees to experience the best of Gartner insight and guidance. Consulting serves senior executives leading technology-driven strategic initiatives leveraging the power of Gartner’s actionable, objective insight. Through custom analysis and on-the-ground support the company enables optimized technology investments and stronger performance on its clients’ mission critical priorities. Solution The company’s combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions and actions on the issues that matter most. Organizations are overrun with data and information. Gartner helps eliminate this information chaos and provides clarity with actionable, objective insight. The company employs a diversified business model that utilizes and leverages the breadth and depth of its differentiated intellectual capital. The foundation of the company’s business model is its ability to create and distribute its proprietary research content as broadly as possible via published reports, interactive tools, facilitated peer networking, briefings and direct communications with executives and their teams; its conferences, including the Gartner Symposium/Xpo series; and consulting and advisory services. Products and Services The company’s diversified business model provides multiple entry points and sources of value for its clients that lead to increased client spending on its research and advisory services, conferences and consulting services. A critical part of the company’s long-term strategy is to increase business volume and penetration with its most valuable clients, identifying relationships with the greatest sales potential and expanding those relationships by offering strategically relevant research and insight. The company also seeks to extend the Gartner brand name to develop new client relationships, augment its sales capacity and expand into new markets around the world. The company’s principal products and services are delivered through its three business segments, as described below. Research Gartner delivers independent, objective insight to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,500 research experts located around the globe. Gartner research is the fundamental building block for all Gartner products and services. The company combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Within the Research segment, Global Technology Sales (GTS) sells products and services to users and providers of technology, while Global Business Sales (GBS) sells products and services to all other functional leaders, such as human resources, supply chain, finance, and marketing. The company’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. The company is in steady contact with close to 15,000 distinct client enterprises worldwide. The company publishes tens of thousands of pages of original research annually, and its research experts had more than 490,000 direct client interactions in 2023. The company’s size and scale enable it to commit vast resources toward broader and deeper research coverage and to deliver insight to its clients based on what they need and where they are. The ongoing interaction of the company’s research experts with its clients enables it to identify the most pertinent topics to them and develop relevant product and service enhancements to meet the evolving needs of users of its research. The company’s proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s computer or mobile device via its website and/or product-specific portals. Clients normally sign subscription contracts that provide access to the company’s research content and advisory services for individual users over a defined period. The company typically has a minimum contract period of twelve months for its research and advisory subscription contracts and, at December 31, 2023, over 70% of its contracts were multi-year. Conferences Gartner conferences are designed for information technology (IT) and business executives as well as decision makers looking to adapt and evolve their organizations through disruption and uncertainty, navigate risks and prioritize investments. Attendees experience sessions led by Gartner research experts, and the sessions include cutting-edge technology solutions, peer exchange workshops, one-on-one analyst and advisor meetings, consulting diagnostic workshops, keynotes and more. The company’s conferences also provide attendees with an opportunity to interact with IT and business executives from the world’s leading companies. In addition to role-specific summits and workshop-style seminars, Gartner hosts the Gartner Symposium/Xpo series, including its unique, flagship IT Symposium/Xpo, which is held at several locations worldwide annually. During 2023, Gartner successfully held 47 in-person conferences with more than 75,500 attendees, including eight Symposiums/Xpos. In addition, during 2023, the company hosted 300+ peer networking meetings, and through the Evanta brand it hosted 350+ exclusive C-level meetings with more than 200 in-person. Consulting Through its experienced consultants, Gartner Consulting serves chief information officers and other senior executives who are driving technology-related strategic initiatives to optimize technology investments and drive business impact. Gartner Consulting combines the power of Gartner’s market-leading research with custom analysis and on-the-ground support to help clients to turn insight and advice into action and impact. Consulting solutions capitalize on Gartner assets that are invaluable to IT decision-making, including its extensive research, which ensures that its consulting analyses and advice are based on a deep understanding of the IT environment and the business of IT; its market independence, which keeps its consultants focused on its clients’ success; and its market-leading benchmarking capabilities, which provide relevant comparisons and best practices to assess and improve performance. Additionally, the company provides actionable solutions for a range of IT-related priorities, including IT cost optimization, digital transformation and IT sourcing optimization. History Gartner, Inc. was founded in 1979. The company was incorporated in 1990.