About Kid Brands

Kid Brands, Inc. is a designer, importer, marketer and distributor of branded infant and juvenile consumer products. Through its four wholly-owned operating subsidiaries, Kids Line, LLC (Kids Line); LaJobi, Inc. (LaJobi); Sassy, Inc. (Sassy); and CoCaLo, Inc. (CoCaLo), the company designs, manufactures through third parties, and markets branded infant and juvenile products. In addition to its branded products, the company also markets certain categories of products under various licenses, including Carter’s, Disney, Graco and Serta. The company’s products are sold primarily to large, national retail accounts and independent retailers (including toy, specialty, food, drug, apparel and other retailers). The company maintains a direct sales force to serve its customers, who are primarily located in North America and Australia. Products The company’s infant and juvenile product line consists of approximately 5,900 products that principally focus newborn to three year old children. The company also sells certain products for children aged three through seven, including toddler bedding and beds. Kids Line products, which are marketed primarily under the Kids Line, Carter’s and Disney brands, and CoCaLo products, which are marketed primarily under the CoCaLo Baby, CoCaLo Couture, and CoCaLo Naturals brands, each consist primarily of infant bedding and related nursery accessories and décor such as blankets, rugs, mobiles, nightlights, hampers, lamps and wall art, as well as nursery appliances, diaper bags and spa/bath products. LaJobi products, which are marketed primarily under the BabiItalia, Europa Baby, Bonavita, Graco and Serta brands, consist primarily of cribs, mattresses and other nursery furniture. Sassy products, which are marketed primarily under the Sassy, Carter’s, Disney, Garanimals and Kokopax brands, consist primarily of developmental toys and feeding products, bath and baby care items and baby gear with features that address the various stages of an infant’s early years. The company categorizes its sales in five product categories: Hard Good Basics, Soft Good Basics, Toys and Entertainment, Accessories and Décor, and Other. Hard Good Basics includes cribs and other nursery furniture, feeding products, baby gear and organizers. Soft Good Basics includes bedding, blankets and mattresses. Toys and Entertainment includes developmental toys, bath toys and mobiles. Accessories and Décor includes hampers, lamps, rugs and décor. Other includes all other products that do not fit in the above four categories. Marketing and Sales The company’s products are marketed through its own direct sales force of full-time employees, as well as through independent representatives and distributors to retail customers in the United States and certain foreign countries, including mass merchandisers, baby superstores, specialty stores, department stores and boutiques. During 2013, the company sold its products to approximately 1,100 customers worldwide. Its customers include Toys ‘R’ Us, Inc. and Babies ‘R’ Us, Inc.; Wal-Mart Stores, Inc.; and Target Corporation. Copyrights, Trademarks, Patents and Licenses The company maintains license agreements with, among others, The William Carter Company (Carter’s); Disney Enterprises, Inc.; Graco Children’s Products, Inc.; Serta, Inc.; and Garanimals. Regulation Certain of its products are subject to the provisions of, among other laws, the Federal Hazardous Substances Act, the Federal Consumer Product Safety Act and the Federal Consumer Product Safety Improvement Act. Those laws empower the Consumer Product Safety Commission (the CPSC) to protect consumers from certain hazardous articles by regulating their use or excluding them from the market and requiring the recall of products that are found to be potentially hazardous. History The company was founded in 1963. It was formerly known as Russ Berrie and Company, Inc. and changed its name to Kid Brands, Inc. in 2009.