About AMOREPACIFIC Group

AMOREPACIFIC Corporation engages in manufacturing, marketing and trading cosmetics, personal care goods, ferment and others. AMOREPACIFIC’s subsidiaries include Pacific Pharmaceuticals Co., Ltd., Pacific Industries, Inc., AMOS Professional Corp., Etude Corporation, Pacific Metals Co., Ltd., Pacific Europe S.A. and AMOREPACIFIC Cosmetics (USA), Inc. The Company operates in overseas markets, including France, China, and the United States. AMOREPACIFIC has patented services as a skin evaluation that measures dryness, pollutants, and sensitivity in Korea. AMOREPACIFIC began offering this service on July 10, 2000, giving consumers advice on what skin-care products, cosmetics, and techniques are best for their skin type and condition, also taking into consideration the weather and the changing environment. COSMETIC The Company offers cosmetic products under the Amorepacific, Laneige, Iope, Mamonde, Innisfree, Hera, Sulwhasoo, Lirikos, Verite, and Mise En Scene names. AMOREPACIFIC The AMOREPACIFIC flagship brand is a line of skin-care products for the woman who wants to create an attractive personal style by nurturing and bringing forth her own inner sources of beauty and grace. AMOREPACIFIC skin-care products incorporate ingredients from green tea and Asian botanicals, which promote the production of skin cells, offering the user the promise of lasting youthful vitality. These ingredients are present in the form of nanometric particles that penetrate the skin deeply and quickly for the greatest effectiveness. Hera Hera is the brand that harmoniously combines the benefits of art and science in order to realize the esthetic ideal of beautiful skin. Launched in October 1995, Hera is sold in department stores and door-to-door. In 2004, Hera will introduce an advanced line of body and trendy makeup products. Laneige Introduced in 1994, Laneige is a favorite with Korean women. Laneige competes with global brands in the department stores of trend-setting Hong Kong and Shanghai. Iope Iope was created through the joint research efforts of scientists and dermatologists, and was launched in October 1996 as Korea’s cosmeceutical cosmetic brand. Additions to the line include Retinol 2500 Intensive for wrinkles, introduced in 1997; Vitagen White skin-whitening agent, in 1998; Power Lifting Fluid lifting agent, in 1999; a new skin-whitening line named Whitegen, in April 2001; and Regeneration products for aging skin, in October 2002. Lirikos Based on the concept of thalassotherapy, Lirikos was developed in cooperation with the Institut Marin de Rockroum, France’s original thalassotherapy center. In the coming years, Lirikos will expand the services it offers from the current facial massages to include various body massages. Innisfree Since its launch in 2000, Innisfree-which is Korea’s cosmetic brand in superstores-has positioned itself with consumers as a natural, environmentally friendly product line. Etude Launched in April 1995, Etude is known for the simple elegance of its containers and the wide variety of its fashionable colors. eSpoir Espoir is currently being exported to China, the Philippines, and Saudi Arabia, and a program to promote greater brand recognition is underway in China. Lolita Lempicka The soft, sweet fragrance of Lolita Lempicka and its beautiful apple-shaped bottle quickly capture the hearts of perfume connoisseurs. Lolita Lempicka was launched in France in 1997. PERSONAL CARE AMOREPACIFIC is engaged in the fields of hair care, body care, and oral care, providing products that enable customers to achieve the cleanliness, beauty, and good health they desire. The company’s personal care products are offered under Dantrol, Hairpack Nanotherapy, Dubore, Songyeom, and Median brand names. Mise en scene Introduced in January 2000, Mise en scene was Korea’s first hair-coloring agent to incorporate serum. In April 2003, Mise en scene expanded its product line to include styling and hair-care products, making it a total hair-fashion brand. Happy Bath In February 2002, AMOREPACIFIC launched Happy Bath, a body-care product for the whole family. Customers find this product especially appealing for its pleasant fragrance, foamy softness, and lovely design. Median Median has been on the market since 1983. Median is exported around the world to countries including the United States, China, and parts of Southeast Asia and Africa. The Median is oral-care product. HEALTH The company’s health products include Sulloc tea and Ketotop brands. Sulloc Cha Sulloc Cha is Korea’s representative brand of green tea. It is drunk as a tea and it is also used in cooking, in plasters applied to the body, and so on. The brand lineup includes not only green tea but also herb teas, black tea, functional teas, floral teas, and more. History AMOREPACIFIC Corporation was incorporated in 1959.