About PeerLogix

PeerLogix, Inc. operates as an advertising technology and data aggregation company. The company provides a platform, which enables the tracking and cataloguing of over-the-top viewership to determine consumer trends and preferences based upon media consumption. Its platform collects over-the-top data, including Internet Protocol (IP) addresses of the streaming and downloading parties (location), the name, media type and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others. The company’s platform consists of a Media Library with approximately 3 billion records of streaming activity and media downloads of entertainment programming (i.e., television shows, movies, etc.). The data is leverageable by clients of the company to advertise to, and test assumptions about who their customers really are and the specific media (i.e., television shows, movies, etc.) those customers value through proprietary media pattern identification and tracking. Services Offered The services offered by the company are two-fold: Advertising services that provide marketers, publishers and networks custom digital audience segments that match specific advertiser criteria (e.g., specific sporting interests, television show, media genre, actor/actress, etc.). This enables media planners to buy qualified audiences directly and execute digital campaigns either through the client's ad server or an existing demand side platform (DSP) or SSP relationship. Data licensing services that provide networks, studios and content creators unfettered analysis of the company’s Over-the-Top (OTT) data. Macro-level viewership analysis of millions of households could increase licensing efficiency for both networks and studios by understanding the popularity of specific med content (i.e., television shows and movies) in markets around the world. The company’s application is a ‘thin client’, meaning all requests, proprietary data and algorithms reside on the server side. All communications between servers are through encrypted channels. All of the company’s web services are hosted on the Amazon EC2 cloud, which is a web service that provides resizable compute capacity in the cloud. The company’s architecture allows it to further scale out (add more servers) and/or scale up (add more capacity to an existing server) within minutes, and its current architecture has been tested successfully under heavy stress tests. Additionally, the company’s load balancers enable updates and maintenance without any downtime and all of its data is backed up and mirrored between two SQL servers (An SQL server is a Microsoft product used to manage and store information. The aforementioned data stored inside an SQL server would be housed in an archived database). The company’s web services on Amazon EC2 have gone through a hardening process to enhance their security according to known practices, and all algorithms and data servers are isolated from the internet. Only requests originating from the company’s Dashboard are delivered to its data servers, with all other connection requests ignored. The company’s Search Scraper scans websites and message forums to find media files of major entertainment interests (e.g., television shows, movies, music and video games), extracts their web addresses, and subsequently downloads the location of the media files found into a MySQL database (MySQL is an open source relational database management system. Information in a MySQL database is stored in the form of related tables). This process mimics the behavior a person would undertake to obtain OTT media files on their own. The company’s proprietary search technology is capable of finding the majority of freely available OTT files in existence on the internet. The company incorporates a third-party geo-location service provided to determine authenticity of IP Addresses, as well as their physical geographic location to an accuracy of a few hundred yards. IP Addresses deemed to be virtual private networks (VPNs) or using an alternative masking service are flagged, giving the company the ability to filter them out during later analysis steps, if deemed necessary. Information the company is able to directly conclude about over-the-top households as a result of their IP Address are country, region/state, city, zip/postal code, internet connection type and speed, mobile carrier (if applicable), latitude/longitude (approximate), internet service provider, home/business, and company name (if applicable). Intellectual Property The company has filed a patent application, including a secondary continuation-in-part (CIP) patent, on its proprietary OTT tracking technology and business applications. In 2018, the company was granted its first patent application (US20140289860A1). The company’s CIP patent application was filed in 2014 and is pending. Competition The company’s primary competitors are TruOptik, Muzit, Nielsen, Kantar (a subsidiary of WPP Group) and Rentrak. Secondary competitors include Google’s Trends products and Facebook’s suite of advertising tools.