About Monarch Casino & Resort

Monarch Casino & Resort, Inc. and its consolidated subsidiaries (Monarch) owns and operates hotels and casinos. The company owns and operates the Atlantis Casino Resort Spa, a hotel and casino in Reno, Nevada (the ‘Atlantis’); and the Monarch Casino Resort Spa Black Hawk (the ‘Monarch Black Hawk’), a hotel and casino in Black Hawk, Colorado. In addition, the company owns separate parcels of land located next to the Atlantis and a parcel of land with an industrial warehouse located between Denver, Colorado and Monarch Black Hawk. The company also owns Chicago Dogs Eatery, Inc. and Monarch Promotional Association Inc., both of which were formed in relation to licensure requirements for extended hours of liquor operation in Black Hawk, Colorado. The company’s business strategy is to maximize revenues primarily through its casino, food and beverage and hotel operations. The company focuses on delivering exceptional service and value to the company’s guests. The company’s hands-on management style focuses on customer service. The Atlantis Casino Resort Spa The Atlantis is located approximately three miles south of downtown in the generally more affluent area of Reno, Nevada. The Atlantis features approximately 61,000 square feet of casino space; guest rooms and suites; food outlets; gourmet coffee and pastry bars and snack bar; a 30,000 square-foot health spa and salon with an enclosed year-round pool; retail outlet offering clothing and gift shop merchandise; an 8,000 square-foot family entertainment center; and approximately 52,000 square feet of banquet, convention and meeting room space. The casino features slot and video poker machines; table games, including blackjack, craps, roulette, and others; a race and sports book; a 24-hour live keno lounge; and a poker room. The Atlantis also offers a mobile race and sports betting app, which is available to patrons who are physically located within the state of Nevada. Through an enclosed skywalk, Atlantis is the only hotel facility to be physically connected to the Reno-Sparks Convention Center. The Reno-Sparks Convention Center offers approximately 500,000 square feet of leasable exhibition, meeting room, ballroom and lobby space. Operations at the Atlantis are conducted 24 hours a day, every day of the year. Business is seasonal in nature, with higher revenues during the summer months and lower revenues during the winter months. Atlantis Casino. The Atlantis offers higher than average payout rates on slot machines relative to other Northern Nevada casinos. The company seeks to attract high-end players through high quality amenities and services and by extension of gaming credit after a careful credit history evaluation. Hotel and Spa. The Atlantis includes three contiguous high-rise hotel towers with rooms, some of which are suites. The rooms on the top seven floors in the third tower are nearly 20% larger than the standard guest rooms and offer restricted elevator access, and a private concierge service. The Atlantis hotel rooms feature high end design and furnishings, as well as nine-foot ceilings, which create an open and spacious feel. The third hotel tower features a waterfall with an adjacent year-round swimming pool in a climate-controlled glass enclosure, which shares an outdoor pool deck with a seasonal outdoor swimming pool and year-round whirlpool. The Salon at Atlantis is a full-service salon overlooking the third-floor sundeck and outdoor seasonal swimming pool and offers salon-grade products and treatments for hair, nails and skincare for both men and women. The company’s Spa Atlantis is a high-end health spa located adjacent to the swimming area that offers treatments and amenities unique to the company’s market. The hotel rooms on the spa floor feature decor that is themed consistent with the spa. The hotel features glass elevators that rise the full 19 and 28 stories of the respective towers providing panoramic views of the Reno area and the Sierra Nevada mountain range. Restaurants and Dining. The Atlantis has restaurants, gourmet coffee bars, and a snack bar: The 475-seat, Toucan Charlie’s Buffet & Grille, which offers a wide variety of food selections from around the globe including a carving station, live action Pho and Mongolian Bar-b-que, made-to-order salads, artisan charcuterie with a variety of imported and domestic cheeses, and an expansive array of desserts from the company’s in-house bakery including house-made gelato; The 160-seat Atlantis Steakhouse, a fine dining destination featuring Allen Brothers prime steaks from Chicago, fresh seafood, and numerous tableside presentations of classic steakhouse dishes; The Bistro Napa, featuring creative wine country cuisine served in a 140-seat main dining room with a central wine cellar and an adjacent upscale 60-seat lounge; The Oyster Bar on the Sky Terrace offering pan roasts made-to-order, fresh seafood, cioppino, house made chowder and bisques; Sushi Bar serving creative, made-to-order sushi rolls with a wide variety of raw and cooked options, all offered in all-you-care-to-eat lunch and dinner settings. The Oyster and Sushi Bar Restaurant can accommodate a combined total of up to 140 guests; The 178-seat Purple Parrot coffee shop, which serves breakfast and American comfort food 24 hours a day; The 92-seat Red Bloom Asian kitchen, featuring a modern twist on authentic Asian dishes inspired by the Far East, including flavorful preparations from China, Japan, Korea, Singapore, Thailand, and Vietnam; The 170-seat Manhattan Deli featuring authentic New York deli favorites like matzo ball soup, piled high sandwiches, salads, house made soups, bagels and lox, New York style pizza and famous New York cheesecake; Gourmet coffee bars offering specialty coffee drinks, ‘grab and go’ sandwiches, house made gelato and freshly baked pastries; and The Chicago Dogs Eatery, a snack bar, serving Chicago-style hot dogs, pizza, ice cream and arcade-style refreshments. The Sky Terrace. The Sky Terrace is a unique structure with a diamond-shaped, blue glass body suspended approximately 55 feet, and spanning 160 feet across South Virginia Street, Reno’s main thoroughfare. The Sky Terrace connects the Atlantis with parking on the company’s 16-acre site across South Virginia Street. The structure rests at each end on two 100-foot tall Grecian columns with no intermediate support pillars. The interior of the Sky Terrace houses the Oyster and Sushi Bar Restaurant, a video poker bar, banks of slot machines, and a lounge area. The Monarch Casino Resort Spa Black Hawk Monarch Black Hawk features approximately 60,000 square feet of casino space; slot machines; table games; a live poker room; a keno counter; and a sports book. The resort also includes bars and lounges, a gourmet coffee bar, dining options: a twenty-four-hour full-service restaurant, 250-seat buffet-style restaurant, the Monarch Chophouse (a fine-dining steakhouse), and Bistro Mariposa (elevated Southwest cuisine). The resort offers various guest rooms and suites, banquet and meeting room space, a retail store, a concierge lounge and an upscale spa and pool facility located on the top floor of the tower. The resort is connected to a nine-story parking structure with parking spaces and valet parking. The Monarch Black Hawk also offers a mobile sports betting app, which is available to patrons who are physically located within the state of Colorado. Location. Strategically located at the entrance to Black Hawk, Colorado, Monarch Black Hawk is the first gaming property encountered by visitors arriving from Denver and other major population centers via Highway 119. Hotel and Spa. The Monarch Black Hawk includes a high-rise hotel tower with rooms, some of which are suites. The tower also includes a private concierge lounge and world-class spa and pool deck on its top floor. Quality. The property is established as a high-quality gaming resort in Colorado for gaming, dining and lodging. Higher Tier Play. Through its superior product and service, the property is designed to attract and retain the highest tier guests in the Colorado market. Restaurants and Dining. The Monarch Black Hawk has restaurants and a gourmet coffee bar, as described below: The 250-seat Monarch Buffet, which offers a wide variety of food selections from around the globe including a carving station, live action Pho and Mongolian Bar-b-que, artisan charcuterie, and an expansive array of desserts; The 160-seat 24/7 restaurant, where guests can savor contemporary American and Asian cuisine 24 hours a day in a sophisticated yet comfortable atmosphere with an emphasis on fresh flavors and quality ingredients; The 110-seat Monarch Chophouse, a fine dining destination featuring 28-day aged USDA prime cuts of beef chosen for their superior marbling and flavor, fresh seafood, and Colorado lamb in an elegant atmosphere with unsurpassed service and attention to detail; The 180-seat Bistro Mariposa, showcasing modern Latin-inspired cuisine, the finest high-end tequilas and Colorado craft beers; and Java, etc., a gourmet coffee bar offering specialty coffee drinks, ‘grab and go’ sandwiches, house made gelato and freshly baked pastries. Marketing Strategy Reno/Sparks. The company’s marketing efforts are directed toward three broad consumer groups: leisure travelers, conventioneers and Northern Nevada local residents. The company’s Atlantis revenues and operating income are principally dependent on the level of gaming activity at the Atlantis casino. The Atlantis’ location south of downtown Reno (near the airport, near major freeway arteries and physically connected to the Reno-Sparks Convention Center) makes the facility appealing to all three groups. Leisure Travelers: The Reno/Tahoe region is a popular gaming and vacation destination. The principal segments of Reno’s leisure traveler market are independent travelers, package tour and travel guests, guests the company reaches through internet-based marketing and high-end players. The company attempts to maximize its gaming revenues and hotel occupancy through a balanced marketing approach that addresses each market segment. Independent travelers generally make reservations directly with hotels of their choice, through independent travel agents or through the internet. The company strives to attract the middle to upper-middle income strata of this consumer segment through advertising and direct marketing. This segment represents a large portion of the Atlantis’ guests. The package tour and travel segment consists of visitors who utilize travel packages offered by wholesale operators. The company markets to this segment through relationships with select wholesalers, primarily to generate guest visits and supplement mid-week occupancy. The company welcomes domestic and international reservations on the Atlantis’ website (www.atlantiscasino.com), and the company is featured on major package tour and travel websites. The company markets to high-end players selectively through direct marketing and hosts. The company utilizes complimentary rooms, food and beverage, special events and the extension of gaming credit to attract and maintain patronage from high-end players. Conventioneers: Convention business, like package tour and travel business, supplements occupancy during lower-demand periods. Conventioneers also typically pay higher average room rates than non-conventioneers. The company selectively seeks convention and meeting groups that will materially enhance the Atlantis’ occupancy and daily room rates, as well as those will be more likely to utilize the company’s gaming products. The company is the only hotel-casino physically connected to the Reno-Sparks Convention Center. In the company’s view, Atlantis is uniquely positioned to capitalize on this segment. The Reno-Sparks Convention Center has created, and the company expects will continue to create, additional guest traffic for the Atlantis within this market segment that is presently underserved in the Reno area. The company markets to all guest segments, including conventioneers, on the basis of the location, quality and ambiance of the Atlantis facility, gaming values, friendly, efficient service, and the quality and relative value of Atlantis rooms, food and beverage offerings, entertainment and promotions. Northern Nevada Residents: The company markets to Northern Nevada residents on the basis of the Atlantis’ location and accessibility, convenient surface parking, gaming values, ambiance, friendly efficient service, exceptional quality of food and beverage offerings. Black Hawk. The company’s marketing efforts are directed toward patrons from the Denver metropolitan area and Colorado mountain areas. Black Hawk, Colorado is approximately 40 miles west of Denver. The company’s Monarch Black Hawk revenues and operating income are primarily dependent on the level of gaming activity in the Black Hawk market. Leveraging the company’s premium location, product and service, the company is determined to continue to grow market share by attracting not only Black Hawk gaming guests, but by introducing the company’s new luxurious resort to attract new guests to the market and the company’s property. The company’s superior lodging, spa and dining products are predominantly intended to drive gaming revenue. The company’s cross-property players’ club, ‘Monarch Rewards,’ allows the company’s guests to be eligible to receive rewards and privileges based on the amount of their gaming play and non-gaming spend at both properties, while allowing the company to track play patterns through a computerized system. The company uses this information to determine appropriate levels of complimentary awards and to guide the company’s direct marketing efforts. Monarch Rewards significantly enhances the company’s ability to build guest loyalty and generate repeat and cross property guest visits. Regulation and Licensing The company’s gaming operations are subject to the licensing and regulatory control of the Nevada Gaming Commission, the Nevada Gaming Control Board, and the Reno City Council, referred to collectively as the ‘Nevada Gaming Authorities’. Golden Road Motor Inn, Inc. (‘Golden Road’), the company’s subsidiary, which operates the Atlantis, is required to be licensed by the Nevada Gaming Authorities. The company is registered by the Nevada Gaming Commission as a publicly traded corporation, or ‘Registered Corporation’. History Monarch Casino & Resort, Inc. was incorporated in 1993.