About Mondelez International

Mondelez International, Inc. (Mondelez International) operates as a snack company worldwide. The company’s core business is making and selling chocolate, biscuits and baked snacks. The company also has additional businesses in adjacent, locally relevant categories, including gum & candy, cheese & grocery and powdered beverages. The company’s portfolio includes iconic global and local brands, such as Oreo, Ritz, LU, CLIF Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Strategy The company is optimizing its portfolio of leading brands and has refined its strategy to accelerate growth, prioritizing the company’s fast-growing core categories of chocolate, biscuits and baked snacks. The company’s strategic plan builds on its strong foundations, including leadership in attractive categories, an attractive global footprint, a strong core of iconic global and local brands, and marketing, sales, and distribution capabilities. The company’s plan to drive long-term growth includes various strategic priorities, such as accelerating consumer-centric growth; building a winning growth culture; and scaling sustainable snacking. The company’s growth strategy depends in part on its ability to expand its operations in emerging markets, including among others Brazil, China, India, Mexico, Argentina, Eastern Europe, the Middle East, Africa and Southeast Asia. Global Operations The company sells its products in over 150 countries and has operations in approximately 80 countries, including 148 manufacturing and processing facilities across 46 countries. The company also monitors its revenue growth across emerging markets and developed markets: The company’s emerging markets include the company’s Latin America region in its entirety; the Asia, Middle East and Africa (‘AMEA’) region, excluding Australia, New Zealand and Japan; and the following countries from the Europe region: Russia, Ukraine, Türkiye, Kazakhstan, Georgia, Poland, Czech Republic, Slovak Republic, Hungary, Bulgaria, Romania, the Baltics and the East Adriatic countries. The company’s developed markets include the entire North America region, the Europe region excluding the countries included in the emerging markets definition, and Australia, New Zealand and Japan from the AMEA region. Reportable Segments The company’s operations and management structure are organized into four operating segments: Latin America, AMEA, Europe, and North America. Product Categories The company’s brands span five product categories: Biscuits & Baked Snacks (including cookies, crackers, salted snacks, snack bars and cakes & pastries); Chocolate; Gum & candy; Beverages; and Cheese & grocery. Seasonality Demand for the company’s products is generally balanced throughout the year, with increases in the fourth quarter (year ended December 2023) primarily because of holidays and other seasonal events. Customers The company generally sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets. The company also sells products directly to businesses and consumers through various pure play e-retail platforms, retailer digital platforms, the company’s direct-to-consumer websites, and social media platforms. Distribution and Marketing The company’s product distribution network encompasses direct store delivery, company-owned and satellite warehouses, distribution centers, third party distributors, and other facilities. Additionally, the company leverages the services of independent sales offices and agents in various international locations. Through the company’s global digital commerce organization and capabilities, the company pursues online growth with partners in key markets around the world, including both pure e-tailers and omni-channel retailers. The company continues to invest in advertising and consumer promotions, talent and digital capabilities. The company’s digital commerce channel strategies play a critical role in the company’s ambition to be the global leader in snacking. The company’s marketing initiatives are categorized in three principal sets of activities: consumer marketing and advertising, including digital and social media, on-air, print, outdoor and other product promotions; consumer sales incentives, such as coupons and rebates; and trade promotions to support price features, displays and other merchandising of the company’s products by its customers. Intellectual Property In the company’s agreement with Kraft Foods Group, Inc. (which is now part of The Kraft Heinz Company), the company each granted the other party various licenses to use certain of the company’s and their respective intellectual property rights in named jurisdictions following the spin-off of the company’s North American grocery business in 2012. Regulation The company has programs across its business units designed to meet applicable environmental compliance requirements. In the United States, the laws and regulations include the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, and the Comprehensive Environmental Response, Compensation, and Liability Act. Research and Development The company’s research and development expenses were $380 million in 2023. Acquisitions On January 3, 2022, the company acquired 100% of the equity of Chipita Global S.A. (Chipita), a leading croissants and baked snacks company in the Central and Eastern European markets. On August 1, 2022, the company acquired 100% of the equity of Clif Bar & Company (Clif Bar), a leading U.S. maker of nutritious energy bars with organic ingredients. The acquisition expands the company’s global snack bar business and complements its refrigerated snacking and performance nutrition bar portfolios. On November 1, 2022, the company acquired 100% of the equity of Grupo Bimbo's confectionery business, Ricolino, located primarily in Mexico. Dispositions In 2023, the company completed the sale of its developed market gum business in the United States, Canada, and Europe; and sold the company’s remaining equity investment in Kuerig Dr Pepper Inc. History The company was incorporated in 2000 in the Commonwealth of Virginia. It was formerly known as Kraft Foods Inc. and changed its name to Mondelez International, Inc. in 2012.