About Mama's Creations

Mama's Creations, Inc. markets a line of all-natural specialty prepared refrigerated foods for sale in retailers around the country. The company's primary products include beef and turkey meatballs, meat loaf, chicken, sausage-related products, and pasta entrees. On June 28, 2022, the company acquired a 24% minority interest in Chef Inspirational Foods, LLC (CIF), a leading developer, innovator, marketer and sales company selling prepared foods. The company's products are all natural, contain a minimum number of ingredients and are generally derived from the original recipes of Anna 'Mama' Mancini. The company's products appeal to health-conscious consumers who seek to avoid artificial flavors, synthetic colors and preservatives that are used in many conventional packaged foods. The company's product and label claims have been approved by the FSIS (Food and Safety and Inspection Service) to contain the all-natural label. The company's products are principally sold to supermarkets, club chains, and mass-market retailers. The company has more than 50 product offerings across its beef, chicken, salad and olive portfolios, which are packaged in different sized retail and bulk packages. The company's products are principally sold in the deli section of the supermarket, including hot bars, salad bars, prepared foods (meals), and sandwich, as well as cold deli and foods-to-go sections. The company's products are also sold in the fresh meat section. The company sells directly to both food retailers and food distributors. Finally, the company sells its products on QVC through live on-air offerings, auto ship programs and for everyday purchases on their web site. QVC is the world's largest direct to consumer marketer. The company's products are considered specialty prepared foods, in that they taste great, are authentic and are made with high quality ingredients. The market for specialty and prepared foods spans several sections of the supermarket, including deli-prepared foods, and the specialty meat segment of the meat department. Growth Strategy The company is actively executing a strategy to build its brand's reputation, grow sales and improve the company's product and operating margins by pursuing the following growth initiatives: building breadth and depth of distribution; launching consumer-driven innovation; pursuing accretive, complementary acquisitions; and becoming the one stop shop deli solution. Sales/Brokers The company's products are sold primarily through a commission broker network. The company sells to large retail chains who direct its products to their own warehouses or to large food distributors. The company increased its sales management efforts with the result that the company is actively soliciting business with almost every major retail supermarket chain in the country. The company's products are sold nationwide, with its greatest concentration in the Northeast and Southeast. Marketing The majority of the company's marketing activity has been generated through promotional discounts, consumer trials, consumer product tastings and demonstrations, in-store merchandising and signage, couponing, word of mouth, consumer public relations, social media, special merchandising events with retailers and consumer advertising. Intellectual Property The company's intellectual property consists of trade secret recipes and cooking processes for the company's products and four trademarks for 'MamaMancini's', 'The Meatball Lovers Meatball', 'The Original Meatball in a Cup', and 'Mac N' Mamas'. USDA approval/Regulations The company's food products, which are manufactured both in the company's own manufacturing facilities and in third-party facilities, are subject to various federal, state and local regulations and inspections regarding sanitation, quality, packaging and labeling. In order to distribute and sell the company's products outside the state of New Jersey, the third-party food processing facilities must meet the standards promulgated by the U.S. Department of Agriculture (the 'USDA'). The company's manufacturing processing facilities and products are subject to periodic inspection by federal, state, and local authorities. In January 2011, the Food and Drug Administration's ('FDA') Food Safety Modernization Act was signed into law. The law increased the number of inspections at food facilities in the U.S. in an effort to enhance the detection of food borne illness outbreaks and order recalls of tainted food products. The facilities in which the company's products are manufactured are inspected regularly and comply with all the requirements of the FDA and USDA. The company is subject to the Food, Drug and Cosmetic Act and regulations promulgated thereunder by the FDA. This comprehensive regulatory program governs, among other things, the manufacturing, composition and ingredients, packaging, and safety of food. Under this program, the FDA regulates manufacturing practices for foods through, among other things, its current 'good manufacturing practices' regulations, or GMP's, and specifies the recipes for certain foods. Specifically, the USDA defines 'all natural' as a product that contains no artificial ingredients, coloring ingredients or chemical preservatives and is minimally processed. MamaMancini's Inc.'s (wholly-owned subsidiary of the company) products were submitted to the USDA and approved as 'all natural'. The FTC and other authorities regulate how the company markets and advertises its products, and the company is in compliance with all regulations related thereto. Research and Development The company's research and development expenses were $135,141 for the year ended January 31, 2023. History The company was founded in 2010. It was formerly known as MamaMancini's Holdings, Inc. and changed its name to Mama's Creations, Inc. in July 2023.