About Magic Software Enterprises

Magic Software Enterprises Ltd. (Magic Software) operates as a global provider of proprietary application development and business process integration platforms; selected packaged vertical software solutions; and a vendor of software services and information technologies (IT) outsourcing software services. The company's software solutions are used by customers to develop, deploy, and integrate on-premise, mobile and cloud-based business applications. In addition, the company's technology enables enterprises to accelerate the process of delivering business solutions that meet needs and allow customers to dramatically improve their business performance and return on investment. The company also provides selected verticals with a complete software solution. The company and its subsidiaries employ approximately 3,039 persons and operate through a network of over 3,000 independent software vendors, who it refers to as Magic Software Providers (MSP's) and hundreds of system integrators, distributors, resellers, and consulting and OEM partners. Thousands of enterprises in approximately 50 countries use its products and services. Segments The company operates through two segments, Software Solutions (which include proprietary and non-proprietary software technology, maintenance and support and complementary services) and IT Professional Services. Software Solutions The company develops markets, sells, and supports a proprietary and none proprietary application platform, software applications, business and process integration solutions, and related services. IT Professional Services The company offers advanced and flexible IT services in the areas of infrastructure design and delivery, application development, technology planning and implementation services, communications services, and solutions, as well as supplemental outsourcing services. Software Technology Platforms The company has traditionally maintained two major lines of products, one is its application development platform, which is known as Magic xpa Application Platform, an evolution of its original metadata-based development platform; and the second is its application integration platform, Magic xpi Integration Platform. The company owns the AppBuilder development platform of BluePhoenix Solutions Ltd., which is a leading provider of value-driven legacy IT modernization solutions. AppBuilder is a comprehensive application development infrastructure used by many Fortune 1000 enterprises around the world. This enterprise application development environment is a powerful, model-driven tool that enables development teams to build, deploy, and maintain large-scale, custom-built business applications. The company owns the SmartUX development platform of PowWow Inc., which is a leading Low-Code enterprise mobile development application platform for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications. The company's low-code platforms employ an intuitive, visual interface, and pre-built development modules that reduce the time required to build powerful and unique applications. The company's platform automates the creation of forms, workflows, data structures, reports, user interfaces, and other software elements that would otherwise need to be manually coded. This functionality greatly reduces the iterative development process, allowing for real-time optimization and ultimately shortening the time it takes to design, build, and deploy applications. The company's software technology platforms consist of: Magic xpa Application Platform - A proprietary low-code application platform for developing and deploying Client Server/Mobile/Web business applications. AppBuilder Application Platform - A proprietary low-code application platform for building, deploying, and maintaining high-end, mainframe-grade business applications. Magic xpi Integration Platform - A proprietary low-code platform for application integration. Magic xpi cloud native - An environment configurations platform based on Kubernetes focuses on scalability, security, and resilience. Magic SmartUX - A proprietary low-code enterprise mobile development application platform for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications. FactoryEye - A cloud-based pre-packaged but flexible end-to-end data management platform for manufacturers enabling smooth migration to Industry 4.0 smart factories. Real-time factory floor visibility and optimization is provided as part of the end-to-end visibility to maximize production performance and ongoing improvement. Magic Data Management and Analytics Platform - A cloud-based pre-packaged but flexible end-to-end data management platform for all verticals enabling smooth digital transformation and full organizational business intelligence. Vertical Software Packages Clicks: Offered by the company's Roshtov Software Industries Ltd (Roshtov) subsidiary, is a proprietary comprehensive core software solution for medical record information management systems, used in the design and management of patient-file for managed care and large-scale healthcare providers. The platform is connected to each provider clinical, administrative, and financial data base system, residing at the provider's central computer, and allows immediate analysis of complex data with potentially real-time feedback to meet the specific needs of physicians, nurses, laboratory technicians, pharmacists, front- and back-office professionals, and consumers. Leap: Offered by the company's Formula Telecom Solutions Ltd. (FTS) subsidiary, is a proprietary comprehensive core software solution for business support systems (BSS), including convergent charging, billing, customer management, policy control, mobile money and payment software solutions for the telecommunications, content, Machine to Machine/Internet of Things (M2M/IoT), payment, and other industries. Hermes Solution: Offered by the company's Hermes Logistics Technologies Ltd. subsidiary, the Hermes Air Cargo Management System is a proprietary, state-of-the-art, packaged software solution for managing air cargo ground handling. The company's Hermes Solution covers all aspects of cargo handling, from physical handling and cargo documentation through customs, seamless electronic data interchange (EDI) communications, dangerous goods and special handling, tracking and tracing, security, and billing. Customers benefit through faster processing and more accurate billing, reporting and ultimately enhanced revenue. The Hermes Solution is delivered on a licensed or fully hosted basis. Hermes supplemented its offering with the Hermes Business Intelligence (HBI) solution, adding unprecedented data analysis capabilities and management-decision support tools. HR Pulse: Offered by the company's Pilat NAI, Inc. and Pilat Europe Ltd. subsidiaries, Pulse (in its 10th release) is a proprietary tool for the creation of customizable human capital management (HCM) solutions quickly and affordably. It has been used by Pilat to create products, such as Pilat Frist and Pilat Professional, that provide out of the box Software-as-a-Service (SaaS) solutions for organizations that implement Continuous Performance and/or Talent Management. MBS Solution: Offered by the company's Complete Business Solutions Ltd. subsidiary, is a proprietary comprehensive core system for managing TV broadcast channels. Nativ - Offered by the company's Menarva Ltd. subsidiary, is a proprietary comprehensive core system for management of rehabilitation centers. Mobisale - Offered by the company's Mobisoft Ltd. subsidiary, is a proprietary comprehensive core system for sales and distribution field activities for consumer goods manufacturers and wholesalers. Professional Software and IT Services The company's software professional services offerings include a vast portfolio of professional services in the areas of infrastructure design and delivery, application development, technology consulting planning and implementation services, support services, DevOps (Development and Operations), Mobile, Big Data and Analytical BI, M/F, cloud computing for deployment of highly available and massively-scalable applications and APIs and supplemental IT outsourcing services to a wide variety of companies, including Fortune 1000 companies. The talents the company provides generally supplement in-house capabilities of its customers. The company has extensive and proven experience with virtually all types of telecom infrastructure technologies in wireless and wire-line, as well as in the areas of infrastructure design and delivery, application development, project management, technology planning and implementation services. The company has substantial experience in end-to-end development of high-end software solutions, beginning with collection and analysis of system requirements, continuing with architecture specifications and setup, to software implementation, component integration and testing. The company's IT services subsidiaries consist of Coretech Consulting Group LLC; Fusion Solutions LLC; Xsell Resources Inc.; AllStates Consulting Services LLC; Futurewave Systems, Inc.; NetEffects, Inc.; The GoodKind Group LLC.; CommIT Group; Comblack Ltd; Infinigy Solutions; Shavit Software Ltd.; OnTarget Group Inc; Aptonet Inc; Stockell information systems Inc.; EnableIT LLC; and Appush Ltd. Partnerships and Alliances The company continues to build on its existing strategic partnerships that include partnerships with Oracle, JD Edwards, SAP, Salesforce.com, Microsoft, IBM and SugarCRM to enhance its mobile, integration, and cloud offerings. Following an extension of the company's partnership with Salesforce, it included new features in its Magic xpi 4.7 to make the integration between Salesforce and other systems even easier. By collaborating with Salesforce, the company is significantly expanding its partners' network and maximizing its service offering to customers around the world, enabling them to better serve their customers via all channels by connecting to back-office ERP and finance applications, and streamlining business processes across numerous applications. The company has reached the status of Salesforce Premier independent software vendors (ISV) partner, showing its high competence expert level, ensuring that all of its customers enterprise software is faultlessly integrated. The company is an Oracle Platinum Partner holding an Oracle Validated Integration status, a SAP Channel Gold Partner holding SAP Certified Integration status, an IBM Server Proven, and a SYSPRO business partner, among others. The company appears on the Salesforce AppExchange and is a featured partner on SugarCRM's Sugar Exchange, marketplaces for apps provided by partners. The company continues to update and strengthen its relationships with these major IT partners by attending partner events and by updating and certifying its Magic xpi connectors for each specific ecosystem. The company has Microsoft Gold Competency and has maintained this elite status. In addition to that, the company earned the Co-Sell Ready Status as a member in the Microsoft One Commercial Partner (OCP) Program, Magic xpi, which maps data, automates business processes and connects apps, databases, APIs with built-in Microsoft connectors, and FactoryEye, a 100% cloud-native, microservices-based integration platform are available on the Microsoft AppSource app store and are listed on the Microsoft Azure Marketplace. The company's CommIT Group has achieved Amazon AWS SaaS Competency status. In recent years, Commit has successfully led, developed, and produced many SaaS solutions on AWS for companies across many business sectors, including high-tech and startups, industrial and retail, and insurance and finance. Commit's unique, flexible R&D model, which provides complete flexibility in determining the mix of experts, allows for full control of budgets and schedules throughout the development project. In this framework, the company accompanies its clients in their digital journey and in their entry into the SaaS world, providing design and build services for application environments or migration services for applications from existing models to cloud SaaS models. These processes require software architecture, construction, and software development from both Digital and SaaS, all of which take into account performance aspects, information security, scalability, infrastructure monitoring, customer experience, and billing. Achieving AWS SaaS Competency status allows the company to expand its business offering and even accompany the organizational change for customers who are in the process of transitioning to SaaS. Magic's Software Solutions The company's software solutions enable enterprises to accelerate the planning, development, deployment and integration of on-premise, mobile and cloud business applications that can be rapidly customized to meet needs. The company's software solutions and complementary professional services empower customers to dramatically improve their business performance by enabling the rapid delivery, integration and mobilization of business applications, systems, and databases. The company's technology and solutions are especially in demand when time-to-market considerations are critical, budgets are tight, and integration is required with multiple platforms or applications, databases or existing systems and business processes, as well as for RIA and SaaS applications. The company's technology also provides the option to deploy its software capabilities in the cloud, hosted in a web services cloud computing environment. The company's technology also allows developers to stage multiple applications before going live in production. The company's solutions are comprehensive and industry proven. Unlike most competing platforms, the company offers a coherent and unified toolset based on the same proven metadata driven and rules-based declarative technology. The company's low-code, metadata platforms consist of pre-compiled and pre-written technical and administrative functions, which are essentially ready-made business application coding that enables developers to bypass the intensive technical code-writing stage of application development and integration, concentrate on building the correct logic for their apps and move quickly and efficiently to deployment. The company's software technology solutions include application platforms for developing and deploying specialized and high-end large-scale business applications and integration platforms that allow the integration and interoperability of diverse solutions, applications, and systems in a quick and efficient manner. These solutions enable the company's customers to improve their business performance and return on investment by supporting the affordable and rapid delivery and integration of business applications, systems, and databases. Using the company's software solutions, enterprises and ISVs can accelerate time-to-market by rapidly building integrated solutions, deploying them in multiple environments while leveraging existing IT resources. In addition, the company's solutions are scalable and platform-agnostic, enabling its customers to build solutions by specifying their business logic requirements in a commonly used language rather than in computer code, and to benefit from seamless platform upgrades and cross-platform functionality without the need to re-write applications. The company's technology also enables future-proof protection and supports market trends, such as the development of mobile applications that can be deployed on a variety of smartphones and tablets, and cloud environments. In addition, the company offers a variety of vertical-targeted products that are focused on the needs and requirements of specific growing markets. Certain of these products were developed utilizing the company's application development platform. The company sells its solutions globally through its own direct sales representatives and offices and through a broad sales distribution network, including independent country distributors, independent service vendors that use its technology to develop and sell solutions to their customers, and system integrators. The company also offers software maintenance, support, training, and consulting services in connection with its products, thus aiding the successful implementation of projects and assuring successful operation of the platforms once installed. The company sells its integration solutions to customers using specific popular software applications, such as SAP, Salesforce.com, IBM i (AS/400), Oracle JD Edwards, Microsoft SharePoint, Microsoft Dynamics, SugarCRM, and other eco-systems. As such, the company enjoys a well-diversified client base across geographies and industries, including oil and gas companies, telecommunications groups, financial institutions, healthcare providers, industrial companies, public institutions, and international agencies. The company offers three complementary application platforms that address the wide spectrum of composite applications, Magic xpa, Magic SmartUX, and AppBuilder. Its Magic xpi integration platform, Magic FactoryEye, and Magic's Data Management and Anaytics platform deliver fast and simple integration and orchestration of business processes and applications. The company's customers operate in a wide variety of industries, including financial services, life sciences, government, telecommunications, energy, and manufacturing. Magic xpa Application Platform Magic xpa Application Platform, the company's metadata driven application platform, provides a simple, low code and development and deployment environment that lets organizations and MSPs quickly create user-friendly, enterprise-grade, multi-channel mobile and desktop business app that employ the latest advanced functionalities and technologies. The Magic xpa Application Platform is an evolution of the company's original eDeveloper product, a graphical, rules-based and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions. The company has continually enhanced its Magic xpa application platform to respond to major market trends, such as the growing demand for cloud-based offerings, including Rich Internet Applications (RIA), mobile applications and SaaS. Accordingly, the company has added new functionalities and extensions to its application platform, with the objective of enabling the development of RIA, SaaS, mobile and cloud-enabled applications. Magic xpa is a comprehensive RIA platform. It uses a single development paradigm that handles all ends of the application development and deployment process, including client and server partitioning and the inter-communicating layers. Magic xpa offers customers the power to choose how they deploy their applications, whether full client or web; on-premise or on-demand; in the cloud or behind the corporate firewall; software or mobile or SaaS; global or local. The company's Magic xpa Application Platform complies with event driven and service oriented architectural principles. By offering technology transparency, this product allows customers to focus on their business requirements rather than technological means. In addition, application owners can leverage their initial investment when moving from full client mode to cloud mode, and modify these choices as the situation requires. Enterprises can use cloud-based Magic xpa applications in a SaaS model and still maintain their databases in the privacy of their own data centers. It also supports most hardware and operating system environments, such as Windows, Unix, Linux and AS/400, as well as multiple databases and is interoperable with .NET and Java technologies. Magic xpa can be applied to the full range of software development, from the implementation of micro-vertical solutions, through tactical application modernization and process automation solutions, to enterprise spanning SOA migrations and composite applications initiatives. Unlike most competing platforms, the company offers a coherent and unified toolset based on the same proven metadata driven and rules based declarative technology. With the company's platform, organizations can rapidly and easily design, build, and implement powerful, enterprise-grade custom applications through its intuitive, visual interface, with little or no coding required. The company's Solution ensures that applications developed on its platform can be immediately and natively deployed across a full range of mobile and desktop devices with no additional customization, including desktop web browsers, tablets, and mobile phones. The company also enables organizations to easily modify and enhance applications and automatically disseminate these updates across device types to ensure that all users benefit from the most up-to-date functionality. In addition, the company further modernized its Integrated Development Environment (IDE) by moving toward a full-fledged Visual Studio-based studio, offering its users an even more intuitive and user-friendly experience. The company significantly enhanced its new Angular based web client capabilities, provided GIT version control capability as an integral part of expanding its CI/CD overall capabilities, as well as enhanced compare and merge functionality under its xpa 4.7 release. In 2022, the company moved its Magic xpa platform to be a cloud native platform deployed by dockers container, opening the door to its customer to take their applications to be a full SaaS products. AppBuilder Application Platform AppBuilder, a platform the company acquired in 2011, is a proprietary development environment used for managing, maintaining, and reusing complicated applications needed by large businesses. AppBuilder provides the infrastructure for enterprises worldwide, across several industries, with applications running millions of transactions daily on legacy systems. Enterprises using AppBuilder can build, deploy, and maintain large-scale custom-built business applications for years without being dependent on any particular technology. The AppBuilder deployment environments include IBM mainframe, Unix, Linux, and Windows. AppBuilder is intended to increase productivity and agility in the creation and deployment of enterprise class computing. AppBuilder follows the 4GL development paradigm to help enterprises focus on the business needs and definition and overlook technical hurdles. AppBuilder developers define the business roles and prior to deployment the code is generated from the development environment to the required run time environment. Several large MSPs have utilized AppBuilder to build state of the art applications that are deployed through many large customers. AppBuilder implements a model driven architecture approach to application development. It provides the ability to design an application at the business modeling level and generate forward to an application. AppBuilder has a platform-independent, business-rules language that enables generation to multiple platforms. It is possible to generate the client part of an application as Java and the server part as COBOL. As businesses change, the server part can be generated as Java without changing the application logic. Only a simple configuration option needs to be changed. AppBuilder contains everything a development environment needs to create any type of simple or complex business application with platform-independent functionality, including system administration security controls for scope and permissions; migration, testing, and deployment functions; architecture-independent development; an integrated toolset for designing, developing, and deploying applications; object-based components managed from host, server, or client repositories; support for Java/J2EE, COBOL, C#, and C programming languages; an efficient, cross-platform code generation facility; ready-to-use business logic and libraries; a remote prepare facility for mainframe development; multiple language user interface support; and DBCS support. Magic xpi Integration Platform The company's Magic xpi integration platform (an evolution of its original and formerly branded iBOLT platform, launched in 2003) is a graphical, wizard-based code-free solution delivering fast and simple integration and orchestration of business processes and applications. Magic xpi allows businesses to more easily view, access, and leverage their mission-critical information, delivering true enterprise application integration (EAI), business process management (BPM), and service-oriented architecture (SOA) infrastructure. Increasing the usability and life span of existing legacy and other IT systems, Magic xpi allows fast EAI, development and customization of diverse applications, systems, and databases. Magic xpi allows the integration and interoperability of diverse solutions, including legacy applications, in a quick and efficient manner. In 2010, the company released Magic xpi 3.2 and since then it has continued to develop the Magic xpi channel. The company entered into agreements with additional system integrators, consultancies, and service providers, who acquired Magic xpi skills and offer Magic xpi licenses and related services to their customers. The company also offers special editions of Magic xpi with optimized and certified connectors for specific enterprise application vendor ecosystems, such as SAP, Oracle JD Edwards, Microsoft SharePoint, and Salesforce.com. The company's platform is designed to integrate structured and unstructured data across on-premises and cloud-native applications, databases, business intelligence tools, data modeling tools, data lakes, data warehouses, mainframes, messaging systems, file systems, and IoT devices. The company's data-lake architecture allows data stewards and business analysts to create an authoritative single-source view of all business-critical data from internal and external sources across multiple data domains, including customers, locations, assets, and employees, and many other domain types. The company's heritage as a veteran player in the integration market provides it with a differentiated understanding and ability to automate complex processes, and it has incorporated that expertise into its platform to enable the development of powerful business software. Magic xpi can leverage a complete stack of automation technologies, applying the right automation approach for each specific use case. In March 2023, the company launched Magic xpi Cloud Native, allowing shifting xpi integration projects to the cloud smoothly. The xpi Cloud Native environment configurations based on Kubernetes, focuses on scalability, security, and resilience. The deployment process is made effortless with the company's new 'Cloud Manager'. Cloud Manager interface hides all the complexities of cloud deployment and clustering and performs all the heavy lifting through easy to use and intuitive set of Rest API's. These APIs also bring agility and efficiency to organizations CI/CD practices via Continuous Deployment capabilities. In 2023, the company plans to continue to expand its product offering with additional features, per customer requests. Magic SmartUX Magic SmartUX, a platform the company acquired in 2019, is a low-code development platform for mobilizing and modernizing enterprise business application designed for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications. The Magic SmartUX platform addresses the three biggest challenges enterprises are facing in the road to Digital Transformation. Multi-Platform: End client devices are abundant and diverse, the company provides an omni-channel solution. Many Systems of Record: Over the years enterprise adopted (home grown and third party) solutions that scattered the business flow over many different system, Magic SmartUX enable the enterprise to expose complex business flows to modern technology with changes and overhead to the existing working applications. Talent Gap: Mobile and integration are the hardest skillsets for IT orgs to find, with the Magic SmartUX platform addressing Citizens Developers, the company allows any intern tech savvy individual to deliver complex and robust Mobile business application. FactoryEye The company has launched the releases of FactoryEye, a proprietary high performance, low-code, flexible, cloud platform built specially for manufacturers based on a modern architecture enabling advanced manufacturing and organizational intelligence, real-time virtualizations, and actionable insights for cross- organizational effectiveness and increased bottom line. Magic Software has hundreds of manufacturing customers, and drew on over 35 years of manufacturing experience to develop FactoryEye. The product's intuitive and user-friendly workspace empower manufacturers by providing all the analysis the report they need in order to make faster and smarter decisions based on real time data and analytics. This translates into improved productivity, faster delivery times, and better control over the manufacturing processes, leading to increased customer satisfaction and higher profit margins. FactoryEye offers dozens of prebuilt connectors to a range of enterprise applications and MRP systems, such as SAP, JD Edwards, and Infor, as well as MES, CRM, and PLM systems. FactoryEye collects real-time data from existing machinery, operational, and organizational systems and transforms it into actionable intelligence for immediate results and continuous improvement in the manufacturing process and operational efficiency. The solution brings the benefits of Industry 4.0 connectivity to mid-sized manufacturers in several industry verticals, including automotive parts, food and beverage, medical devices, metal processing, packaging, plastics and rubber specialty manufacturing, and more. The addition of FactoryEye to Magic Software's software portfolio allows Magic Software to provide to its new and existing manufacturing clients, with a comprehensive Industry 4.0 digital transformation solution and aligns with Magic Software strategy of enhancing its portfolio with enterprise grade technologies. In addition to offering a dynamic cloud-based software solution, FactoryEye manufacturing consultants work with customers to harmonize their systems and fit the right tools for their needs. Consultants analyze business processes for what is working, formulate a plan to add what is missing from existing systems and create sprints to deliver immediate results. Magic Software has made a targeted effort to reach mid-sized manufacturers who are looking to improve the efficiency of their factories. Magic Software has built a new website for FactoryEye, as well as blogs, whitepapers, e-books, public relations activities, exhibitions and events, round tables, and on-line campaigns, all in the purpose of spreading the awareness of this new offering and benefits for mid-sized manufacturers. FactoryEye brings the benefits of Industry 4.0 to mid-sized manufacturing companies, with an easy, affordable, and flexible approach that does not require changing existing systems and infrastructure. This Industry 4.0 solution captures vast amounts of production data, transforms it into actionable intelligence, and empowers workers, managers, and executives to make informed decisions in real-time. In addition, the company continues to market Magic Software's application and integration products. These products continue to provide value and convenience for its customers as low code options to integrate their disparate systems. Vertical Software Solutions Clicks The company's Roshtov subsidiary has approximately three decades of proven experience based on its proprietary comprehensive core software solution for medical record information management systems, using in the design and management of patient-file for managed care and large-scale healthcare providers. The platform, which can be tailor-made to the specific needs of the healthcare provider, is connected to the clinical, administrative, and financial data base system, residing at the provider's central computer, and allows immediate analysis of complex data with potentially real-time feedback to meet the specific needs of physicians, nurses, laboratory technicians, pharmacists, front- and back-office professionals, and consumers. All of the company's clients that buy or subscribe to its Clicks software solution also enter into software support agreements with it for maintenance and support of their medical record management systems. In addition to immediate software support in the event of problems, these agreements allow clients to access new releases covered by support agreements. In addition, each client has 12-hour access, six days a week (6 hours on Friday) to the applicable call-center support teams. There are four healthcare service providers in Israel, of which, Maccabi Healthcare Services and Clalit, which are the two largest healthcare providers, have been the company's customers since the early 1990's. Leap The company implements revenue management and monetization solutions in mobile, wireline, broadband, mobile virtual network operator/enabler (MVNO/E), payments, e-commerce, M2M/Internet of Things, mobile money, cable, cloud and content markets under the brand name of Leap. Its Leap solutions lower the total cost of ownership (TCO) for telecom, content, and payment service providers. FTS works with telecommunications, content, and payment service providers globally to help them manage complex transactions and relationships with greater flexibility and independence. Analyzing transactions from a business standpoint, FTS offers end-to-end and add-on telecom billing, charging, policy control and payments solutions to customers worldwide, and services both growing and major providers. FTS targets mid to lower level tier service providers, supporting their BSS needs with end-to-end, turnkey billing, and other BSS projects. In addition, FTS offers upper-tiers of service providers with BSS and monetization solutions for specific needs, including policy control and charging solutions, M2M billing, billing for content services, MVNE/MVNO billing, mobile money software solutions, payment and mobile financial services solutions, and others. The company's Leap offering consists of: Leap BCCF (Business Control and Charging Function): A proprietary packaged software solution which serves as the underlying foundation of the company's Leap products and solutions. Leap BCCF enables service providers to handle the aspects of event processing, from defining the system's business logic, through importing events and formatting, to charging and executing business rules. With Leap BCCF, new services are deployed on the fly, and strategic business rules are formulated more easily, ensuring real-time responses to both service and customer-related events and providing a baseline for policy control. Leap Billing 6.3: A convergent charging, billing and customer care solution that realizes substantial reductions in OPEX and CAPEX while increasing customer satisfaction and retention. Leap Billing software's flexibility and ease of use enables the service providers' billing platform to work more at the speed of marketing by offering new marketing plans or services in a rapid time-to-market. Leap Policy Control: Leap Policy Control is an integrated charging and policy control solution (a full PCC solution based on PCRF and online/offline charging). Compliant with the 3GPP's Diameter policy control standard, Leap Policy Control provides traffic and subscriber management strategies. Leap Policy Control gives operators the power to monitor usage in real time and, using fully configurable business rules, define how they manage network resources, applications, and subscribers - in real time. Leap Policy Control can be implemented as a stand-alone solution or as part of a larger BSS project implementation. FTS Express: FTS express is an all-in-one software appliance for online charging, billing, AAA, balance management, customer care, policy control and interconnect, designed for entry-level operations of MVNOs, LTE, VoIP, ISP, broadband, IPTV, and more. The sample of the monetization solutions offered by FTS include end-to-end, turnkey billing and customer care solutions; convergent, online charging and billing; policy control and charging; MVNO/E billing; billing for content; interconnect billing; M2M/IoT billing; broadband and multi-play billing; mobile money solutions; E-commerce and M-commerce solutions; payments and mobile payments solutions; smart revenue sharing and partner management solutions; and billing service bureau. FTS's solutions are delivered via cloud, on-premises, or in a fully managed-services mode and are backed by the company's Israel and Bulgaria-based experienced professional services support team. HR Pulse HR Pulse (HCM decision making) is a proprietary platform that creates and customizes software applications for HCM, with the goal to combine technology with effective processes, to facilitate the collection, analysis, and interpretation of quality data about people, their jobs and their performance, to enhance HCM decision making, resulting in increased organizational efficiency and effectiveness. HR Pulse addresses four distinct functional areas with the ability to also work as one consolidated system, including performance and goal management; development management; talent management and succession planning; and compensation and merit review. The company's offering includes customizable out of the box HCM SaaS Solutions, such as Pilat Frist and Pilat Professional that provides a menu of templates that can be used to affordably and expeditiously create customized HCM solutions for companies. The HR Pulse platform promotes the building and implementation of solutions that address broader business challenges as well. Such offerings include 360-degree feedback, employee surveys, leadership and management development, coaching, and job evaluation. Hermes Cargo Hermes is developing and evolving cargo management systems for the air cargo industry. Hermes Air Cargo Management System is a proprietary, state-of-the-art, packaged software solution for managing air cargo ground handling. The company's Hermes Solution covers all aspects of cargo handling, from physical handling and cargo documentation through customs, seamless EDI communications, dangerous goods and special handling, tracking and tracing, security and billing. Customers include independent ground handlers, airlines with a cargo arm, hubs belonging to an individual airline or those catering to a number of airlines transiting cargo to additional destinations. The Hermes Solution is delivered on a licensed or fully hosted basis. Hermes systems are built with the specific needs of air cargo handlers and airlines in mind and are amongst the most versatile and sophisticated around. Hermes Solutions are focused on maximizing customer profits by streamlining ground handling processes and employing built-in best practices to reduce handling errors. Hermes team of cargo experts carry out a full business analysis, listen to the company's customers' requirements, suggest additional functionality and work with them to deliver an air cargo management solution that is streamlined around their processes and customized to their needs. Hermes works with everyone from smaller cargo handlers to large airlines all over the world and counts Menzies Aviation, WFS (FRA), Luxair, Etihad Airport Services and Frankfurt Cargo Services among their customers. Nativ Nativ is the leading system for efficient management of all types of rehabilitation centers. Selected by many of the largest rehabilitation and treatment centers in Israel, Nativ serves as a comprehensive solution, the largest and most specialized and equipped system in Israel, with all the capabilities required for operating all aspects of organizations engaged in patient rehabilitation and treatment. From rehabilitation programs to recruitment, Nativ enables control of all levels of rehabilitation bodies, including monitoring detailed rehabilitation plans, finance, collection, account management, recruitment, working hours, asset management, employment and medical files. In addition, Nativ also contains many integral interfaces, including the Israel's Ministry of Health's suppliers portal, Israel's Ministry of Welfare's suppliers portal, rent transfers from the Israel's Ministry of Housing, accounting systems, payroll systems, and more. The system produces a wide range of reports, including a receipt report from Israel's Ministry of Health, Welfare, Economy and Security, comprehensive and detailed information divided into units and services, a detailed living allowance report, patient report, condition report, emergency report and more. Strategy The key elements of the company's strategy are to expand sales to existing customers; grow its customer base through new offerings; provide new solutions to new ecosystems; and acquire complementary businesses. The company’s partner strategy focuses on delivering complete end-to-end solutions for its customers, driving general awareness of its platforms and service capabilities and broadening its distribution and reach to new customers. The company co-creates and co-sells solutions to solve customer needs where it combines the power of its innovation and their services to deliver against the customer business objectives. The company has a scaled and well-defined alliances program where it partners with value-added resellers and distributors across the world to expand its reach in international markets. The company’s relationship with these channel partners ranges from fulfilment services to co-sell or independent resell in some markets. Product Related Services Professional Services: The company offers fee-based consulting services in connection with installation assurance, application audits and performance enhancement, application migration and application prototyping and design. Consulting services are aimed at generating both additional revenues and ensuring successful implementation of Magic xpa, Appbuilder, Magic xpi, Magic's Data Management and Analytics platform, SmartUX, and FactoryEye projects through knowledge transfer. Maintenance: The company offers its customers annual maintenance contracts providing for unspecified upgrades and new versions and enhancements for its products on a when-and-if-available basis for an annual fee. Customer Support: The company's in-house technical support group provides training and post-sale support. The company offers online support systems for its MSPs and end users, providing them with the ability to instantaneously enter, confirm, and track support requests through the Internet. These systems support MSPs and end-users worldwide. As part of this online support, the company offers Support Knowledge Base tools providing the full range of technical notes and other documentation including technical papers, product information, and answers to most common customer queries and known issues that have already been reported. Training: The company conducts formal and organized training on its development tools and packaged software solutions. The company develops courses, pertaining to its principal products and provide trainer and student guidebooks. Course materials are available both in traditional, classroom courses and as web-based training modules, which can be downloaded and studied at the student's own pace and location. The courses and course materials are designed to accelerate the learning process, using an intensive technical curriculum in an atmosphere conducive to productive training. IT Services The company's IT services offerings consist of a variety of professional services that can be grouped into integration and other IT services. Its integration services include: Infrastructure Analysis, Design and Delivery: Management of complex, tailor-made projects and telecom infrastructure projects in wireless and wire-line, as well as IT consulting services, mainly for the defense and public sectors. Technology Consulting and Implementation Services: Planning and execution of end-to-end, large-scale, complex solutions in networking, cyber security, command and control, and high performance transaction systems. Application Development: The company specializes in end-to-end projects that feature an array of technologies, from development and implementation of concepts for startups to overall responsibility for the development of systems for large enterprises. The company's development services include development of on-premise, mobile, and cloud applications, as well as Embedded and real time software development. With hundreds of projects gone live in a variety of advanced technologies, the company has developed significant expertise and accumulated vast experience in integration projects. Such projects are typically more complex and require a high level of industry knowledge and highly skilled professionals. The company's IT services customers include major global telecoms, OEMs and engineering, furnish, and installation service companies. Strategic Consulting and Outsourcing Services The company provides a broad range of IT consulting services in the areas of infrastructure design and delivery, application development, technology planning and implementation services, cloud computing, as well as supplemental outsourcing services. Its wholly-owned subsidiaries, Fusion Solutions LLC, Xsell Resources Inc.; Allstates Consulting Services LLC; Futurewave Systems, Inc.; NetEffects, Inc; OnTarget Group, Inc; the Comm-IT Group; Infinigy Solutions LLC.; EnableIT LLC; Comblack Ltd.; and Shavit Software (2009) Ltd. provide advanced IT consulting and outsourcing services to a wide variety of companies, including Fortune 1000 companies. The company's technical personnel generally supplement the in-house capabilities of its customers. The company has extensive knowledge of and have worked with virtually all types of wireless and wireline telecom infrastructure technologies, as well as in the areas of infrastructure design and delivery, application development, project management, technology planning, and implementation services. The company's consulting partners come from a wide range of industries, including finance, insurance, government, health care, logistics, manufacturing, media, retail, and telecommunications. The company's customer list includes major global telecoms, OEMs, and engineering, furnish, and installation service companies. It has built long-term relationships with its customers by providing expert telecom talent. The company provides individual consultants for contract and contract-to-hire assignments, as well as candidates for full time placement. In addition, the company configures teams of technical consultants for assigned projects at its customers' sites. Customers, End-Users, and Markets The company markets and sells its products and services in more than 50 countries worldwide. Its Magic xpa, Magic xpi, Magic's Data Management and Analytics platform, Magic SmartUX, Magic FactoryEye, and AppBuilder technologies are used by a wide variety of developers, integrators and solution providers that can generally be divided into two sectors those performing in-house development (corporate IT departments); and MSPs, including large system integrators and smaller independent developers, and VARs that use its technology to develop or provide solutions to their customers. MSPs who are packaged software publishers use the company's technology to write standard packaged software products that are sold to multiple customers, typically within a vertical industry sector or a horizontal business function. The company's customers include ABB Group; Able B.V.; ADD; Adidas Canada; Adecco Nederland; Agricultural Bank of China; Allstate Life Insurance; ATLAS Grupo Financiero; Seguros y Fianzas; Auchan; AutoScout24; Axesor Powers; Bank Leumi; BNP Paribas; Boston Medical Center; CBIA; Çelebi Ground Handling Inc.; Centric; Christie Digital; Club Med; Coca Cola; Crane & Co.; Datenlotsen; Eco-Emballages; Electra; Export-Import Bank of Thailand; Ekro; Euroclear; Farm Mutual Reinsurance Plan; Finanz Informatik; Fiskars; Franken Brunnen; Fujitsu Marketing; and Fujitsu-Ten. The company's customers also include Fukushima Bank; Gakken; GE Capital; GGD Amsterdam; Grange Company; Groupe Flo; Grupo Inversionistas en Autotransportes Mexicanos; Guardian Life Insurance; Hebrew University of Jerusalem; Hitachi Systems; IDF; ING Commercial Finance BV; ISS; Japan Chamber of Commerce; Korea Development Bank (KDB); Lekkerland Nederland BV; Lloyds Bank; L'Occitane; Loxam; MatrixCare; Mahindra & Mahindra; Moose Toys; Morgan Advanced Materials; Mundipharma; Nagarjuna Fertilizers & Chemicals Ltd.; Nespresso; NextiraOne; NHS Trust; Nihon UNISYS; Nintendo; Orangina Schweppes; Pacific Steel & Recycling; Parro; and Petzl. The company also serves PGG Wrightson; PTT; QboCel Mexico; Rosenbauer; Segafredo France; Sennheiser; Sony DADC; Staff Development Management Systems (SDMS Ltd); SECOM Trust Systems; Sodiaal; Stallergenes; State of Washington Courts; Sterling Crane; Sun Life Insurance; Synbra Holding BV; Telenet Belgium; TelOne Zimbabwe; The Himalaya Drug Company; TOA; TOTO; UPS; Valeo services; Veolia Waters; Viparis; Vishay Intertechnology; Vodafone Iceland; Volvo Brazil; WellMark; Worldwide Flight Services (WFS); and ZF Lemforder customers. Sales, Marketing, and Distribution The company markets, sells and supports its products through its own global offices and marketing department, as well as through a broad global channel-network of MSPs, system integrators, value-added distributors and resellers, and OEM and consulting partners. Its sales force is based in its regional offices in the United States, Japan, Germany, the United Kingdom, the Netherlands, France, Hungary, South Africa, India, and Israel, and through regional distributors elsewhere. Direct Sales: For Magic xpa and AppBuilder, the company's direct sales force pursues software solution providers and enterprise accounts. Its sales personnel carry out strategic sales with a direct approach to decision makers, managing a constantly monitored consultative type of sales cycle. Magic xpi, FacrotyEye, and Magic's Data Management and Analytics platform are mostly sold through indirect channels and through the company's ecosystem business relationships, but it has some direct customers with integration needs. Indirect Sales: The company maintains an indirect sales channel, through its ecosystem business relationships, as well as through system integrators, value added distributors and resellers, OEM partners, as well as consultancies and service providers. The company maintains an indirect sales channel for Magic xpa through MSPs and system integrators, who use its application and integration platforms to develop and deploy different applications for sale to their end-user customers. Distributors: In general, the company distributes its products through regional non-exclusive distributors in those countries where it does not have a sales office. Distributors that are also MSPs are generally responsible for the implementation of both the company's application platform and business and process integration suite and localization into their native languages. The distributors also translate the company's marketing literature and technical documentation. Distributors must undergo its program of sales and technical training. Marketing, sales, training, consulting, product, and customer support are provided by the local distributor. The company is re available for backup support for the distributor and for end-users. In coordination with the local subsidiaries and distributors, it also provides sales support for large and multinational accounts. VARs: In general, the company resells its products through VARs that extend their capabilities with its offerings. These include SAP VARs. Global Marketing Activities: The company carries out a wide range of marketing activities aimed at generating awareness of its solutions offerings and to promote sales. Among its activities, the company focus both on both outbound and inbound marketing, including a content-rich website available in eight foreign languages, social networks communication, search engine optimization, on-line advertising, lead generation campaigns, public relations, case studies, blogs, industry analyst relations, attendance at conferences and trade shows and lead generation campaigns around key professional white papers and webinars. The company conducts distributor and user conferences to update its worldwide affiliates and user base on its new product offerings, marketing and promotional activities, pricing, best practices, technical information, and other information. The company uses the Salesforce.com CRM platform and the Hubsopt marketing automation tool globally to connect all its lead generation campaigns with its sales pipeline management. The company has aligned all its local offices to work according to the same global sales and marketing processes. The company has also used its own Magic xpi Integration Platform to automate processes between its Salesforce and SAP systems to increase efficiency. Research and Development For the year ended December 31, 2022, the company's research and development expenses included $13.2 million. Competition With Magic xpa, the company competes in the low-code application platform, SOA architecture and enterprise mobility markets. The company's main competitors include providers of custom software and customer software solutions that address, or are developed to address, some of the use cases that can be addressed by applications developed on its platform; and providers of low-code development platforms, such as Microsoft, Salesforce.com, ServiceNow, OutSystems, Appien, and Mendix. Among its competitors are IBM, Informatica, TIBCO, MuleSoft, Jitterbit, Talend, Dell-Boomi, Scribe, and Software AG. Intellectual Property The company has obtained trademark registrations in South Africa, Canada, China, Israel, the Netherlands (Benelux), Switzerland, Thailand, Japan, the United Kingdom, and the United States. The initial terms of the registration of its trademarks range from 10 to 20 years and are renewable thereafter. The company has registered a copyright for its software in the United States and Japan. In addition, the company has registered copyrights for some of its manuals in the United States and has acquired an International Standard Book Number (ISBN) for some of its manuals. The company's copyrights expire 70 years from date of first publication. History The company was founded in 1983 under the laws of the state of Israel. The company was incorporated in 1983. It was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991.