About H & M Hennes & Mauritz AB (publ)

H & M Hennes & Mauritz AB (publ) engages in the sale of clothing, accessories, footwear, cosmetics, home textiles and homeware to consumers. Brands The company has nine brands – H&M and H&M home, COS, & Other Stories, monki, Weekday, Cheap monday, ARKET and also Afound. The company’s brands offer customers various trends and styles at various price points within fashion, beauty, accessories and homeware, as well as cafés with an offering that includes modern, healthy food. H&M H&M is a fashion brand that offers customers items from fashion pieces and designer collaborations to wardrobe essentials, accessories and motivational workout wear. H&M home H&M Home is a design-driven interior brand that offers decor and accessories for every room and style. The assortment ranges from bedlinen and dinnerware to textiles, furniture and lamps; with contemporary style and attention to detail at its core. H&M Home enables interior lovers across the world to create their dream homes. H&M Home was launched online as a home textile concept in 2009. The assortment has been extended throughout the years and rolled out in various markets. H&M Home is available primarily in shop-in-shops in H&M stores and online, and is also expanding through standalone COS COS offers reinvented classics and wardrobe essentials for women, men and children. COS partners with artists, studios and galleries worldwide, creating various brand projects alongside the seasonal fashion collections. In 2018 COS presented Soma, a season less capsule menswear collection, through choreography by Wayne McGregor during the Pitti Uomo event in Florence. COS’ expansion continued in 2018 with its first stores in Russia and, through franchise, Thailand, Lebanon and Saudi Arabia. It also opened online in China, where COS was also received on the e-commerce platform Tmall. & Other Stories & Other Stories offers a range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women. & Other Stories is present with stores in 17 markets in Europe, the U.S. and Asia along with an online store at stories.com in 15 markets. In 2018 & Other Stories launched a new product category – Hair care, inspired by Los Angeles. New markets were Kuwait through franchise and Austria Monki In summer 2018 the collaboration Monki x HoloMe tested human holograms in augmented reality, accessible through a smartphone or tablet, allowing the user to view the garments in detail and experience the holograms as being present in the room. Weekday Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Weekday ships to 18 markets and has stores in 10 countries, offering a retail experience and a curated mix of women’s and men’s assortments, as well as a small selection of external brands. Cheap Monday Skinny jeans is Cheap Monday’s trademark. The brand offers a range of denim and collections for men and women, which are offered mainly through selected retailers. ARKET ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET opened its first store in London in 2017, as well as online in 18 European markets. ARKET has stores in the U.K., Sweden, Germany, Denmark, Belgium and the Netherlands. Afound Afound is an outlet that offers various fashion and lifestyle brands for women, men and kids. With physical stores and a digital marketplace, Afound presents a hand-picked and curated assortment in various price segments. Strategy The company’s strategy is about ensuring decent jobs, being inclusive, promoting diversity, and for people across the business to develop and enjoy life. History H & M Hennes & Mauritz AB (publ) was founded in 1947.