About Nobia AB (publ)

Nobia AB (publ) develops and sells kitchen solutions. The company provides its solutions through 20 major brands in Europe, including Magnet in the U.K.; HTH, Marbodal, Sigdal, Norema, Petra and A la Carte in the Nordic region; ewe, Intuo and FM in Austria; and Poggenpohl internationally, as well as under private labels. The company manufactures approximately 140,000 cabinets and meets approximately 70,000 consumers in its stores. The company’s sales to private individuals are conducted through own stores and a network of franchise stores and retailers, including furniture stores, builders’ merchants, DIY stores and independent kitchen specialists. The company’s products are also sold to professional players, such as construction companies and property developers, which in turn, sell the kitchens to their end customers. Operations are organized into three regions, such as Nordic, the U.K., and Central Europe. In 2015, the company acquired Commodore and CIE Kitchens, two companies operating as kitchen suppliers to professional private developers in London and South East England. Commodore designs, manufacturers and installs kitchens in the mid-price segment, while CIE sells kitchens in the luxury segment. In the Nordic region, the company manufactures and sells kitchens to consumers and professional customers under various brands, of which various could be found on various markets. In Sweden, the company sells kitchens under the Marbodal, HTH and uno form brands; and in Norway under the Sigdal, Norema, HTH, Marbodal and uno form brands. In Denmark, the company operates under the HTH, Invita and uno form brands. Laminated worktops are also manufactured in Denmark. In Finland, the company sells kitchens under the A la Carte, Petra and HTH brands. The company’s operations in the U.K. include Magnet, Gower, Interior Solutions, Rixonway Kitchens, Commodore and CIE Kitchens. The company sells kitchens through these business units to British consumers, builders, DIy and construction chains, as well as to property developers, construction companies and social housing administrators. The Central Europe region comprises the company’s Austrian and German brands. In Austria, the company manufactures kitchens under the brands ewe, FM and Intuo, which are mainly sold to Austrian furniture chains and independent kitchen specialists. In Germany, the company manufactures exclusive Poggenpohl kitchens for the global market. Poggenpohl targets consumers and professional customers in Europe, the U.S. and Asia. Kitchens under the brand Goldreif are also sold through Poggenpohl’s store network. Strategy The company’s long-term strategy is to create synergies by introducing a uniform standard and a partially company-wide range, efficient production and co-ordinated sourcing. In parallel to these efficiency enhancements, increasing importance is being placed on growth-promoting initiatives. History Nobia AB (publ) was founded in 1996.