About Omnicom Group

Omnicom Group Inc., a strategic holding company, provides advertising, marketing and corporate communications services to many of the largest global companies. The company’s portfolio of companies includes its global networks, BBDO, DDB, TBWA, Omnicom Media Group, the DAS Group of Companies, and the Communications Consultancy Network. All of the company’s global networks integrate their service offerings with the Omnicom branded practice areas, including Omnicom Health Group, Omnicom Precision Marketing Group, Omnicom Commerce Group, Omnicom Advertising Collective, Omnicom Public Relations Group, and Omnicom Brand Consulting Group, as well as its Experiential businesses and Execution & Support businesses, which includes Omnicom Specialty Marketing Group. On a global, pan-regional, and local basis, the company’s networks, practice areas, and agencies provide a comprehensive range of services in the following fundamental disciplines: Advertising & Media, Precision Marketing, Commerce & Branding, Experiential, Execution & Support, Public Relations, and Healthcare. Advertising & Media includes creative services across digital and traditional media, strategic media planning and buying, performance media, and data analytics services. Precision Marketing includes digital and direct marketing, digital transformation consulting and data and analytics. Commerce & Branding services include brand and product consulting, strategy and research, retail, and e-commerce. Experiential marketing services include live and digital events and experience design and execution. Execution & Support includes field marketing, digital and physical merchandising, point-of-sale, product placement, as well as other specialized marketing and custom communications services. Public Relations services include corporate communications, crisis management, public affairs, and media and media relations services. Healthcare includes corporate communications and advertising and media services to global healthcare and pharmaceutical companies. As a leading global advertising, marketing and corporate communications company, the company operates in all major markets and have a large client base. The company’s geographic markets include the Americas, which includes North America and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia-Pacific. The company’s business model was built and continues to evolve around its clients. While its networks, practice areas and agencies operate under different names and frame their ideas in different disciplines, the company organizes its services around its clients. The company’s fundamental business principle is that its clients’ specific marketing requirements are the central focus of how it structures its service offerings and allocate its resources. This client-centric business model requires that multiple agencies within Omnicom collaborate in formal and informal virtual client networks utilizing the company’s key client matrix organization structure. The company uses its client-centric approach to grow its business by expanding its service offerings to existing clients, moving into new markets and obtaining new clients. In addition, the company pursues selective acquisitions of complementary companies with strong entrepreneurial management teams that serve or could serve its existing clients. In addition to collaborating through its client service models, its agencies, practice areas and networks collaborate across internally developed technology platforms. Annalect and Omni, the company’s proprietary data and analytics platforms, serve as the strategic resource for all of its agencies, practice areas and networks to share when developing client service strategies across its virtual networks. These platforms provide precision marketing and insights at scale across creative, media and other disciplines. The company is committed to responsible AI practices and collaboration to harness AI's potential, while evaluating related risks, such as ethical considerations, public perception and reputational concerns, intellectual property protection, regulatory compliance, privacy and data security concerns and its ability to effectively adopt this new emerging technology. The rapidly developing nature of AI technology makes it difficult to assess the full impact on its business at this time. The company’s service offerings include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production services, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, instore design, interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing. Certain business trends have impacted the company’s business and industry. These trends include clients increasingly expanding the focus of their brand strategies from national markets to pan-regional and global markets and integrating traditional and non-traditional marketing channels, as well as utilizing new communications technologies and emerging digital platforms. The company’s key client matrix organization structure facilitates superior client management and allows for greater integration across its service platforms. The company’s overarching strategy is to continue to use its virtual client networks to grow its business relationships with its largest clients by serving them across its networks, disciplines and geographies. The company continually evaluates its portfolio of businesses to identify areas for investment and acquisition opportunities, as well as to identify non-strategic or underperforming businesses for disposition. Clients The company’s clients operate in virtually every sector of the global economy. In many cases, multiple agencies, practice areas or networks serve different brands, product groups or both within the same client. In 2023, the company’s largest client represented 3.0% of revenue and was served by approximately 150 of its agencies. The company’s 100 largest clients, many of which represent the largest global companies, represented approximately 55% of revenue and were each served, on average, by approximately 55 of its agencies. Although the company has a large and diverse client base. History Omnicom Group Inc. was incorporated in 1944.