About Orthometrix

Orthometrix, Inc. markets, sells and services several musculoskeletal product lines used in pharmaceutical research, diagnosis and monitoring of bone and muscle disorders, sports medicine, rehabilitative medicine, physical therapy and pain management. The company offers five product lines consisted of 15 models. Its principal products are the pQCT (XCT) series for research applications, the pQCT (XCT) series for clinical applications, the Leonardo, the VibraFlex series and the Orbasone. During 2007 and 2006, respectively, 58.2% and 61.8% of total sales were derived from nine customers. Divisions The company markets, sells, and services its products and devices through two divisions, the Healthcare Division and the Sports and Fitness Division. Healthcare Division The Healthcare Division engages in the marketing, sale, and servicing of pQCT (peripheral Quantitative Computed Tomography) bone and muscle measurement systems for use in musculoskeletal research applications, including for bone disorders and human performance (also called the XCT research product line); pQCT bone and muscle measurement systems for use in musculoskeletal clinical applications, including for bone disorders and human performance (also called the XCT clinical product line); patented exercise systems used in physical therapy, sports medicine, and rehabilitative medicine – the VibraFlex 550 and the Mini VibraFlex; the Leonardo, a human performance measurement device used to quantify the progress made by individuals using the company’s VibraFlex exercise systems; and the Orbasone Extracorporal Shock Wave Therapy pain management system (Orbasone ESWT), used to treat chronic plantar fasciitis (foot pain). The company also established Orbasone Mobile, LLC, a regional mobile service to help promote its Orbasone Extracorporal Shock Wave Therapy system by bringing ESWT treatment to the doctor’s office. Sports and Fitness Division The Sports and Fitness Division engages in the marketing, sale, and servicing the patented exercise systems, including the Mini VibraFlex; the Mini VibraFlex Plus; the VibraFlex 550; the VibraFlex 600. The VibraFlex products are based on the same patented technology as the Galileo products and offer an improved approach to muscle strength development through the short and intense stimulation of the muscles. The Sports and Fitness Division markets, sells and services these systems to fitness centers, gyms, sports clubs and associations and to the general public. Products The company offers five product types, including 15 models, such as 5 models of pQCT systems for bone & muscle research application (XCT Research SA, XCT Research SA+, XCT Research M, XCT Research M+, and XCT 3000 Research); 2 models of pQCT systems for clinical application related to bone & muscle disorders (XCT 2000L and XCT 3000); 2 models of patented powered exercise systems for rehabilitation and physical therapy (Mini VibraFlex and VibraFlex 550); 1 model of human performance measurement system (Leonardo); 3 models of VibraFlex for sports and fitness (Mini VibraFlex Plus, Mini VibraFlex, and VibraFlex 600); 1 model of VibraFlex for the home wellness/fitness market (VibraFlex Home Edition) and 1 model of pain relief system (Orbasone ESWT). The pQCT Systems for Bone and Muscle Research Applications The company directly markets, sells, and services in the U.S. and Canada the following pQCT systems for in vivo and in vitro research: XCT Research SA/SA+ (bone/muscle measurement for small laboratory animals, such as rats); XCT Research M/M+ (bone/muscle measurement for transgenic mice); XCT 3000 Research - (bone/muscle measurement for laboratory animals, such as primates). Stratec Medizintechnik GmbH (Stratec) manufactures pQCT technology systems in Germany and markets them in the rest of the world (excluding the United States and Canada where the company directly markets, sells, and services its products). The pQCT Systems for Clinical Application Related to Bone and Muscle Disorders The company directly markets, sells, and services in the U.S. and Canada the following pQCT systems for clinical assessment and monitoring of bone density and architecture: XCT2000L (bone and muscle measurement at the forearm, foot, and tibia); and XCT 3000 (bone and muscle measurement at the tibia and femur). These systems are principally marketed to the pediatrics and orthopedics specialties. Stratec manufactures these systems in Germany and markets them in the rest of the world (excluding the United States and Canada where the company directly markets, sells, and services its products). Patients with Incontinence that Benefit from Exercise The company’s target for the Galileo/VibraFlex product line is the incontinence market. The VibraFlex 550 is a patented powered exercise system that allows patients with incontinence to stimulate such muscles at a rapid (25/30 Hz) rate, providing them with the exercise that could reduce incontinence. The VibraFlex 550 replaced the VibraFlex Rx for this application in 2006. The VibraFlex 550 is manufactured in Germany by Novotec Medical GmbH (Novotec). Patients with Diabetes that Benefit from Exercise The company’s VibraFlex 550 rapid (25/30 Hz) stimulation rate, which does not tax the cardiopulmonary system, is well suited to the needs of these individuals. The VibraFlex 550 allows people with diabetes to enjoy the benefits of exercise. The VibraFlex 550 replaced the VibraFlex Rx for this application in 2006. The VibraFlex 550 is manufactured in Germany by Novotec. Rehabilitation / Physical Therapy The company’s Galileo powered exercise systems have already penetrated the European and Japanese rehabilitation and physical therapy market. These systems are used to rehabilitate muscle, tendons and ligaments, and to improve muscle strength and coordination. The company’s VibraFlex 550 (whole body vibration) and Mini VibraFlex (upper body vibration) exercise systems are specifically used to exercise postural muscles and joints; improve muscle strength, reflexes and joint motions; redevelop postural muscles, joints and reflexes after injury or disease; reduce the pain and disability associated with osteoarthritis; and allow patients with Parkinson’s disease to benefit from exercise that would slow the progress of the disease. The VibraFlex550 model is also equipped with a Chip Card option that allows physical therapists to program a specific program for each of their patients. The Human Performance Measurement System The company’s Leonardo measures various key parameters of human performance, such as force and power. It has been designed to help the rehabilitation specialist and the physical therapist measure the progress made by his/her patients. The Leonardo system is made by Novotec. Sports and Fitness The VibraFlex is an exercise system based on the patented concept as the Galileo systems. The VibraFlex 600, the VibraFlex550, the VibraFlex Home Edition, the Mini VibraFlex and the Mini VibraFlex Plus models are manufactured for the company by Novotec. Pain Management The company markets the Orbasone for the treatment of chronic plantar fasciitis (foot pain) in the United States. ESWT has been used to treat minor pain in soft tissues, such as the feet, ankles, elbows, shoulders, and knees. The Orbasone ESWT is designed to deliver energy waves to patients in treatment sessions of approximately 30 minutes under the supervision and care of a physician, such as an orthopedic surgeon or podiatrist. Products and Applications under Development Orbasone Extracorporal Shock Wave Therapy diversification: The company is investigating additional applications of its Orbasone ESWT system beyond the treatment of soft tissue pain. Preliminary studies has shown that ESWT might be used in the areas of skin regeneration (healing wounds) due to its potential ability to improve skin regeneration following severe burns, healing of chronic skin lesions, and skin flap survival in connection with grafts. ESWT enhances tissue vascularisation and neoangiogenesis. Customers The company's customers are primarily universities and hospitals. The company markets, sells and services its products primarily in the United States and Canada. The company markets the Orbasone ESWT directly to podiatrists, orthopedic surgeons, and mobile services providing ESWT services to such podiatrists and orthopedic surgeons. Significant Events In 2007, the company discontinued its pDEXA SABRE system, a DXA-based (Dual Energy X-Ray Absoptiometry) system used to measure bone mass and determine body composition of small laboratory animals. Competitors The company’s primary competitors for the sale of musculoskeletal development products are marketers of exercise equipment, such as OMNI Fitness and Stairmaster, and other companies, such as Power Plate. The company’s primary competitors for the pain management systems include Donier MedTech; SanuWave, Inc.; Siemens AG; and Medispec Ltd., as well as Storz Medical, MTS Medical Technologies & Services GmbH, and EMS Dolorclast. History Orthometrix, Inc. was founded in 1993. The company changed its name from Norland Medical Systems, Inc. to Orthometrix, Inc. in 2002.

Country
Industry:
Laboratory Analytical Instruments
Founded:
1993
IPO Date:
08/02/1995
ISIN Number:
I_US68750M1009
Address:
5621 Strand Boulevard, Suite 111, Naples, Florida, 34110, United States
Phone Number
914-694-5946

Key Executives

CEO:
Bonmati, Reynald
CFO
Data Unavailable
COO:
Data Unavailable