About China Foods Holdings
China Foods Holdings Ltd. operates as a health and wellness company that develops, markets, promotes, and distributes a variety of customized health care products and services, including supplements, healthy snacks, meal replacements, and nutritional consultation services to consumers in China. The company works with certain licensed healthcare food factories to develop and manufacture products and services that are distributed conventionally through sales agents and also through a network of e-commerce and social media platforms. In addition to products, the company is committed to providing customized science based wellness consultation and service programs to customers. The company's diverse products and services target health conscious customers and differentiate based upon age and gender and seek to manage different conditions. The company reaches out to customers fitting certain health and lifestyle profiles through its offline and online consultation services, and track eating habits and health indicators to provide customized products, such as supplements. The company conducts its business through its wholly owned subsidiary Guangzhou Xiao Xiang Health Industry Company Limited. Products The company's health products are designed to help enhance immunity and improve general wellbeing. The company provides the following categories of healthcare products and customized healthcare consultation services in China: Nutrition Catering, Special Health Food, Health Supplement, and Skincare. The company's products are taken as healthcare supplements in accordance with the principles of traditional Chinese medicine, including the principle complementary medicine and ideal ratios and combinations of ingredients. The company has also offered a new line of high-end wine products in its online and offline sales platform, to diversify the market demand and customer needs. Services The company also extends its service scope to provide the personalized health consulting services to its clients, as well as consultancy services, such as tailor-made natural food supplement solutions. Strategy The key elements of the company's strategy are to collaborate with third-party e-commerce platforms to boost product exposure, e.g. Tmall, Jingdong mall; deliver healthcare knowledge and consultation service via social media and We-media; build brand image and reputation through customer experience and word of mouth; increase the number of downstream distributors and wholesalers; strengthen the relationship with manufacturers, suppliers, drug agents and distributors; and pursue strategic acquisitions and partnerships. The company intends to develop both online and offline distribution channels to increase sales volume and revenue. The company expects to partner with third party e-commerce platforms, social media and We-media, such as Wechat, TikTok and Xiaohongshu to build its online presence. Starting from the second half of 2020, the company has launched its nutrition consulting support services using a major social media software to allow customer groups to receive pre-purchase consultation and after-sales service for products anytime and anywhere. The company's offline sales channel relies on distributors and sales agents. To enhance the visibility and marketability of its products and services and to improve brand recognition and awareness, it develops store-in-shop and counter experiences. The company also intends to partner with high-end gyms to form nutrition clubs and hold weight-loss training camps, health assessment and fitness training camps and other activities. The company intends to create a 'one-stop' solution for its customers by creating a multi-channel health product supply and retail system. The company intends to share this data with its manufacturers and supply chain partners to develop products and services that better meet the demands of its customers. The marketing and competitive strategy of the company's alcohol business is consistent with its health care product business. The market and customers of the company's liquor business are mainly mainland China and Hong Kong. Segments The company operates through two segments, Healthcare and Wine in Hong Kong and China. Healthcare segment mainly provides health consulting advisory services and healthcare, and wellness products to the customers; and rendering of health consulting advisory services to the customers. Wine segment mainly provides wine products to the customers. Customers During the year ended December 31, 2022, the company's customers included Simmax Supply Chian Limited; Guangzhou Dexin Huamao Trading Co., Ltd.; and Tang Fung Limited. Suppliers During the year ended December 31, 2022, the company's vendors included Heilongjiang Hengyuan Food Co., Ltd. Competition The company competes with leading e-commerce companies, such as Alibaba (China), which might offer substantially the same or similar product offerings. It also competes with businesses that focus on particular merchant categories or markets, such as UNI HEALTH and ALI HEALTH.