About Lot78

Lot78, Inc. designs, markets, distributes, and sells apparel to fashion-conscious consumers in North America, Europe, Asia, and South America. Segments The company operates in three segments: Wholesale, Consumer Direct, and Core Services. Brand and Products The company offers a full collection of men’s and women’s ready-to-wear garments that it designs, markets, distributes and sells under the Lot78 brand. Its men’s and women’s products include leather jackets, t-shirts, sweats, knitwear, accessories, jeans, chinos, and wool coats. Wholesale: The Wholesale segment sells its products to high-end global department stores, specialty retailers and boutiques. The company’s products are stocked in Barneys, Harrods, Bloomingdales and Net-A-Porter, and in various specialty and boutique stores worldwide. Consumer Direct: The Consumer Direct segment sells its products from its e-commerce site, www.lot78.com. The company accepts and fills all customer orders received through its Website internally. Core Services: The Core Services segment provides product design, distribution, marketing, e-commerce and other overhead resources to the Wholesale and Consumer Direct segments. Sales and Marketing The company markets its products to domestic and international wholesale customers by participating in industry trade shows worldwide and by displaying its collections in various showrooms. Wholesale customers can be found in four continents and include specialty stores, major department stores, and off-price retailers. The company’s products are sold in the United States and in other countries in high-end premium stores, and in various boutique and specialty stores. Seasonality The company’s business is subject to seasonal fluctuations. Sales of its products have been higher during second quarter and fourth quarter. Business Strategy The company’s strategy would focus on the following five key areas: increase global wholesale sales, invest in online development and e-commerce activity, establish stores and seek franchise partnership opportunities, diversify and expand product portfolio, and expand team. Trademarks The company’s ‘Lot78’ brand is trademarked worldwide. Competition The company competes with various designers and manufacturers of apparel and accessories, domestic and international, including Rag & Bone, Alexander Wang, and Acne Jean. History Lot78, Inc. was founded in 2008.