About Remedent

Remedent, Inc. engages in the research, development, and manufacturing of oral care and cosmetic dentistry products. The company manufactures cosmetic dentistry products in Europe. The company designs, develops, manufactures and distributes its cosmetic dentistry products, including a line of professional dental products that are distributed in Europe, Asia, the Middle East and the United States. Products The company has four primary products: ‘River 8’, a ‘prefab’ veneer; its custom-made GlamSmile Veneers, the SmileMe mirror and the ‘Condor’ intra-oral 3D scanner. Products The company has five primary products: ‘River 8’, a ‘prefab’ veneer; its custom-made GlamSmile Veneers, the SmileMe mirror, Dental implants and the ‘Condor’ intra-oral 3D scanner. River8 For an instant smile make-over in just one visit, in 2012, the company developed a spectrum of prefabricated, ready-to-use veneers branded as River8. River8 veneers come in 33 Smile Boxes, each containing a set of 8 veneers to cover the smile zone of an upper or lower arch. With three different shapes, sizes and shades for the upper arch and one shape, two sizes and three shades for the lower arch, River8 has the major instant veneer assortment worldwide. With this range of 264 veneer options to match the patient's expectations in just one visit, the dentist has an optimal selection at hand of the natural teeth based on research. This enables the dentist to find the right combination of teeth for virtually various patients with whom only minor reshaping is required. Compared to the customized GlamSmile veneers, the ready-to-use River8 veneers are equally ultrathin, CAD/CAM designed and also fabricated from the same IPS E-max material from Ivoclar. GlamSmile Veneers The company focuses on professional products targeted for the professional sector. Its key product in the professional oral care and cosmetic dentistry product is the GlamSmile veneer. In 2006, the company developed a revolutionary system for manufacturing and installing dental veneers, which it branded as GlamSmile. GlamSmile veneers revolutionize the traditional one-at-a-time method of applying porcelain dental veneers. GlamSmile veneers are attached to the front of the patient’s teeth using a patent pending single motion placement tray, which replaces the traditional one at a time trial and error method of applying porcelain veneers, making the application less traumatic for the patient. In 2006, the company opened its initial GlamSmile Lab in Ghent. The company’s GlamSmile involves a proprietary veneer fabrication technique and a patented single-motion veneer placement tray, which are both guided by a proprietary computer imaging, design and digital preview system. The tray delivery system lets dentists seat 10 ultra-thin, custom veneers in approximately an hour, while preserving tooth structure. All the features of GlamSmile, together with the CAD/CAM technology, digital preview for dentists to evaluate the design and a full arch tray delivery system used in conjunction with minimally or no preparation ultrathin veneers, have revolutionized the art of veneering. The company’s GlamSmile veneers are ultra-thin claddings made from a mixture of a hybrid composite and porcelain materials, which are attached to the front of the patient’s teeth. GlamSmile veneers are ultra-thin. The company’s veneers are custom-made for each individual’s personal features, taking into account various factors, including the shape of a person’s face, the shape of their lips and more. At the initial doctor visit, an impression is made of the patient’s teeth. During the second visit, the hybrid composite veneers, which are computer generated as a single unit, are then ready to be installed. The single-unit feature enables dentists with minimal training to apply approximately ten teeth in one 30 – 45 minute visit. SmileMe Mirror The SmileMe Mirror is an integrated comprehensive marketing concept for the dental practice as if it were a plug-and-play tool. The Mirror enables the dentist to offer his patients a complete Smile Consultation in approximately 10 minutes. The SmileMe Mirror has a range of apps to assist the dentist with various steps of Smile Consultancy: use SmileSketch to visualize the potential of smile makeover, discover what the patient actually desires with Smile Analysis, or explain the benefits of certain treatments with the company’s various Treatment Pages. Dental Implants The company offers a range of implant solutions and treatment concepts to provide care for various patients. Whether patients require a single tooth, seek cosmetic restoration or would like a full restoration of the jaw to be able to speak and eat correctly again, the company has the products to treat clients. The company serves dentists, healthcare staff, and patients. Condor Intra-oral scanner Condor represents the next generation of intra-oral scanners. Rather than a laser, this device uses stereoscopic visible light to create its 3D scan. Business Strategy The company’s business strategy is to focus its resources on vertically integrating its development, manufacturing and marketing resources on selling its GlamSmile veneers directly to consumers by using all forms of direct response media, including the internet, print, radio, television and social network media, to expand its presence in Asia, with a primary focus on China and Europe, as well as to establish a direct to consumer presence in the United States. Acquisition In March 2019, the company acquired 26.09% of the issued and outstanding shares of Metrics in Balance N.V., a Belgium corporation. Marketing and Distribution The company markets its products to the dental professional using its business to business strategies, and it also markets its products directly to the consumers in Asia, Europe, the Middle East, Canada and the United States using its direct to consumer model (B2C). Its products are sold to dental professionals in approximately 30 countries through distributors. The company sells its products in Asia, Europe, the Middle East, Canada and the United States directly to consumers using its direct to consumer model, which includes its GlamSmile Smile Design-Virtual Studio and GlamSmile Studios. B2C Market and Distribution The company operates a GlamSmile center in Beijing China that markets GlamSmile directly to consumers. Its Smile Consultancy Program is primarily marketed on the Internet through its Website, GlamSmile Smile Design. The company has an ownership interest in the following Glamsmile Studios: Beijing Glamsmile Studio: Through GlamSmile Asia Ltd. (Glamsmile Asia) and its subsidiaries, the company opened a GlamSmile clinic in Beijing, China. Hong Kong Dental Spa: In 2010, through Glamsmile Asia, the company expanded its business to consumer model in the Asian market by opening a dental spa in Hong Kong. Shanghai Studio: In February 2011, the company opened the Shanghai Studio through GlamSmile Asia. Wenzhou Studio: In February 2012, the company opened the Wenzhou Studio through GlamSmile Asia. Guangzhou Studio: In October 2013, the company opened the Guangzhou Studio throught GlamSmile Asia. Wuhan Studio: In August 2014, s opened the Wuhan Studio through GlamSmile Asia. Shenzhen Studio: Soft opening planned during June 2020, through GlamSmile Asia. Chengsha Studio: End 2019, the company started Chengsha Studio as franchise, through GlamSmile Asia. In connection with the contemplated transactions in the share purchase agreement in January 2012, the company entered into a distribution, license and manufacturing agreement with Glamsmile Dental Technology Ltd. (Glamsmile Dental) pursuant to which it appointed Glamsmile Dental as the exclusive distributor and licensee of Glamsmile Veneer Products bearing the ‘Glamsmile’ name and mark in the B2C Market in the People’s Republic of China (including Hong Kong and Macau) and Republic of China (Taiwan) and granted related manufacturing rights and licenses. In February 2013, the company signed an exclusive agreement with France’s Biotech Medical Aesthetic SAS for distributing its River8 veneers worldwide. Biotech International is active in approximately 40 countries as a dental and orthopedic surgery implants provider. Intellectual Property The company has secured the domain name www.glamsmile.com, as well as other related internet domains in its targeted markets. Regulatory Issues As the company markets dental products, which are legally defined to be medical devices, it is considered to be a medical device manufacturer and as such it is subject to the regulations of, among other governmental entities, the United States Food and Drug Administration and the corresponding agencies of the states and foreign countries in which it sells its products. History Remedent, Inc. was founded in 1986.