About Rockwell Automation

Rockwell Automation, Inc. (Rockwell Automation) operates as an industrial automation and digital transformation company. Segments The company operates through three segments: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers drives, motion, advanced material handling, safety, sensing, industrial components, and configured-to-order products. The Software & Control segment provides control and visualization software and hardware, digital twin, simulation and information software, and network and security infrastructure. The Lifecycle Services segment offers digital consulting, professional services, including engineered-to-order solutions; and recurring services, such as cybersecurity, safety, remote monitoring, and asset management, as well as the Sensia joint venture. The company's operating segments share common sales, supply chain, and functional support organizations and conduct business globally. Major markets served by all segments consist of discrete end markets (e.g., Automotive, including Electric Vehicle and Battery, Semiconductor, and e-Commerce and Warehouse Automation), hybrid end markets (e.g., Food and Beverage, Life Sciences, and Tire), and process end markets (e.g., Oil and Gas, Mining, and Chemicals). Markets The company does business in more than 100 countries around the world. The largest sales outside the United States on a country of destination basis are in China, Canada, Italy, Mexico, the United Kingdom, and Germany. Distribution In most countries, the company sells primarily through independent distributors in conjunction with its direct sales force. Approximately 70 percent of the company's global sales are transacted through independent distributors. Sales to the company's two largest distributors in 2023, were approximately 20 percent of its total sales. Strategy The company's strategy is to expand human possibility. As the world's largest company dedicated to industrial automation and digital transformation, the company's strategy is to bring the Connected Enterprise to life. Patents, Licenses, and Trademarks The company owns or licenses numerous patents and patent applications related to its hardware and software products, solutions, and services. The company has received various claims of patent infringement and requests for patent indemnification. The company's name and its registered trademark Rockwell Automation and other trademarks, such as Allen-Bradley, A-B, PlantPAx Process Automation System, and Connected Enterprise are important to all of its business segments. In addition, the company owns other important trademarks that it uses, such as ControlLogix and CompactLogix for its control systems, PowerFlex for its AC drives, and Rockwell Software, FactoryTalk, Plex Systems, and Fiix for its software and cloud offerings. Research and Development For the year ended September 30, 2023, the company's research and development expenses were $529.5 million. History Rockwell Automation, Inc. was founded in 1903. The company was incorporated in Delaware in 1996.