About RDE

RDE, Inc. owns and operates Restaurant.com, a restaurant deal space and a restaurant-focused digital deals brand. The company connects digital consumers, businesses, and communities offering over 200,000 dining and merchant deal options nationwide to over 7.8 million customers. The company's top three business to consumer (B2C) markets are New York, Chicago, and Los Angeles. The company earns revenue from transactions in which it sells discount certificates for restaurants and complementary entertainment and travel offerings and consumer products on behalf of third-party merchants. Those complementary offerings and products transactions generally involve a customer's purchase of a voucher through one of the company's websites that can be redeemed with a third-party merchant for services or goods (or for discounts on services and goods). Revenue includes direct sales of the company's restaurant discount certificates on its website and is the purchase price received from the customer. The company also earns revenue when online partners drive customers to its websites to purchase its discount certificates and complementary offerings and products, where the revenue equals the purchase price less an agreed upon portion paid to the partners. Approximately 9-13 days each month the company emails its customers offers for restaurant discounts experiences and products based on location and personal preferences. Consumers also access its deals directly through its websites and mobile applications. Additional deals include discounted pricing at theatres, movies, or other merchants. Customers purchase deals from the company and redeem them with its merchant partners. Through its websites, www.restaurant.com, www.specials.restaurant.com, and mobile iOS and Android apps, the company provides an affordable dining and entertainment experiences. In addition to purchasing restaurant and discount certificates, entertainment and travel deals, and consumer products, as well as company gift card redemption, the company's website and mobile platform provide additional information to assist the customer and encourage return visits to its websites, including restaurant menus, entree pricing, mapping and directions, and extensive filtering options, including most popular cuisine type and Deals Near Me for nearby restaurants. The company has three principal divisions, the B2C, the business to business (B2B), and all other services and products division. Business to Customer Division The company's B2C division accounted for 45% of gross revenue in its fiscal year ended December 31, 2022. To its database of 7.8 million customers, it sells: Discounted certificates for 12,500 restaurants. The certificates range from $5 to $100 and never expire. Discount Dining Passes, which provide discounts at 170,000 restaurants and other retailers. These passes provide multiple uses for six months. 'Specials by Restaurant.com' which bundle Restaurant.com certificates with a variety of other entertainment options, including theatre, movies, wine, and travel. Customers have favored these bundled offering (Specials), generating significantly greater revenue per customer when compared to purchasing its other products. The average order value for these Specials sales is nearly five times a certificate purchase. Business to Business Division The company's B2B division accounted for 55% of its gross revenue in its fiscal year ended December 31, 2022. The company sells certificates and Discount Dining Passes to corporations and marketers, which use them to generate new customers; increase sales at the point of sale; reward points/customer loyalty; convert to paperless billing and auto-bill payment; motivate specific customer behavior, such as free home repair estimates and test drives for auto dealers; renew subscriptions and memberships; and address customer service issues. Other Business The company also generates revenue through third-party offers and display ad revenue. This consists of a de minimis portion of its gross revenue. Marketing The company primarily uses marketing to acquire and retain high-quality merchants and customers and promote awareness of its marketplaces. It uses a variety of marketing channels to make customers aware of the offerings, including search engines, email and affiliate partnerships, and social media. Search Engines: Customers can access the company's offerings indirectly through third-party search engines. It uses search engine optimization and search engine marketing to increase the visibility of its offerings in web search results. Email: The company communicates offerings through email to its customers based on their locations and personal preferences. A customer who interacts with an email is directed to the company's website and mobile applications to learn more about the deal and to make a purchase. Social: The company publishes offerings through various social networks and adapt its marketing to the particular format of each of these social networking platforms. The company's website and mobile applications enable consumers to share its offerings with their personal social networks. The company also promotes its offerings using display advertising on websites. Offline: The company uses offline marketing, such as print to help build awareness of brand. Distribution The company distributes its deals directly through several platforms: email, its websites, its mobile applications, and social networks. The company also utilizes various affiliate partnerships to display and promote its deals on their websites, such as with AMAC, Groupon, MemberHub, and others. The company also uses various customer loyalty and reward programs to build brand loyalty, generate traffic to the website and provide business clients with the opportunity to offer incentives to their customers to receive discounts and Discount Dining Passes. When customers perform qualifying acts, such as providing a referral to a new subscriber or participating in promotional offers, the company grants the customer credits that can be redeemed for awards, such as free or discounted services or goods in the future. Email: The emails for discount certificates for restaurant contain one headline deal with a full description of the deal and a sampling of dining deals which are available within a customer's market. The emails for Specials by Restaurant.com include featured travel, entertainment, and wine deals in addition to various other product deals. Websites: Visitors are prompted to register as a customer when they first purchase on the company's websites and thereafter use the website as a portal for discount certificates for restaurants, complementary entertainment and travel offerings, and consumer products. Mobile Applications: Consumers also access the company's deals through its mobile applications, which are available at no additional cost on the iPhone and Android, mobile operating systems. These applications enable consumers to browse, purchase, manage, and redeem deals on their mobile devices. Social Networks: The company publishes its daily deals through various social networks adapt and its marketing to the particular format of each of these social networking platforms. The company's website and mobile application interfaces enable its consumers to share its offerings to their personal social networks. Acquisition On February 28, 2022, the company acquired GameIQ, Inc., a developer of consumer gamification technologies for retail businesses. Intellectual Property The company pursues the registration of its copyrights, trademarks, service marks, and domain names in the United States and in certain locations outside the United States. The company owns the registered marks RESTAURANT.COM, DINING DOUGH, and has submitted applications for several others. Regulation The Digital Millennium Copyright Act has provisions that limit, but does not necessarily eliminate, the company's liability for linking to third-party websites that include materials that infringe copyrights or other rights, so long as it complies with the statutory requirements of this act. History RDE, Inc. was founded in 2011.