About Shoe Carnival

Shoe Carnival, Inc. operates as a family footwear retailer in the United States. The company operates a retail focused business model that aims to deliver the leading footwear shopping experience with the national name brands desired by its customers. The company’s bricks first, omnichannel approach provides customers easy access to its wide assortment of branded footwear for work, athletics, daily activities and special events via their choice of delivery channel. The company has a proven track record selling branded footwear, such as Nike, Skechers, adidas, Puma, HEYDUDE, Converse, Vans and Crocs, and generating profits without incurring debt. Banners Shoe Carnival Shoe Carnival stores combine competitive pricing with a high-energy in-store environment that encourages customer participation. Unique features of the company’s store experience include upbeat music, opportunities for customers to spin its spin-n-win wheel and a mic-person who runs in-store specials. These specials include contests, games and hot deals of the moment to encourage customers to take immediate advantage of the company’s special, in-store pricing. Shoe Station On December 3, 2021, the company acquired the physical stores and substantially all of the other assets and liabilities of privately-held, family-owned Shoe Station, Inc. (Shoe Station). Diversified Sales Mix The company sells broadly across the family footwear channel, with balanced distribution among type of customer (men, women and children), product (athletics and non-athletics) and age (senior citizens to infants) with no singular reliance on any particular segment. The products the company offers are a mix of footwear necessities for sport, work, daily activities and special events. Seasonality The company has three distinct peak selling periods: Easter, back-to-school and Christmas. The company’s operating results depend significantly upon the sales generated during these periods. To prepare for its peak shopping seasons, the company must order and keep in stock significantly more merchandise than it would carry during other periods of the year (year ended January 28, 2023). Trademarks The company owns various federally registered trademarks and service marks, such as Shoe Carnival and associated trade dress and related logos, Y-NOT?, UNR8ED, Solanz, Shoe Perks, SC Work Wear, A Surprise In Store, Shoes 2U, Laces for Learning, Princess Lacey’s Laces, Shoe Station, Shoe Station Super Store, and Shoe Station Select. History Shoe Carnival, Inc. was founded in 1978. The company was incorporated in 1988. It was reincorporated in Indiana in 1996.