About GOME Retail Holdings

GOME Retail Holdings Limited, together with its subsidiaries, engages in the retail business of electrical appliances and consumer electronics in China. The company engages in retailing of electrical appliances and consumer electronic products; provision of logistics and procurement services; provision of business management services; investment holding and retailing of electrical appliances and consumer electronic products; retailing of mobile phones and accessories; registered as wholly-foreign-owned enterprises under PRC law; provision of storage and delivery services; and provision of IT development and services. The company engages in online retailing of electrical appliances and consumer electronic products. The company launched its Home • Living strategy in 2017 to evolve into a home solution provider. It has expanded its home coverage, adding products and services, including electrical appliances, home decoration, household products and home services. The company integrates online shopping with offline experiences and continues to nurture Shared Retail, its business model. GOME embraces China’s consumption upgrade with new technology and would contribute to the retail revolution in China. The company invested in iKongjian, a standardized home decoration company, in May 2017, accelerating its transformation into new retail. iKongjian started with a new model of home decoration business through standardized products, delivery and services, which has developed into a growing and sizable home decoration company. The company has integrated and developed many virtual sales channels, such as ME Shop, Meixin, Shopping Mall and Meimei under the shared retail model, which are connected to its advantages in platform, technology and supply chain and are shared to all of its users. Meixin is a social sharing channel; Shopping Mall is an e-commerce platform that provides merchandise; Meimei is a content marketing channel. In 2017, the company formally launched its Sailing Project aiming at the after-service market. The project made use of Internet technology to realize the customer-oriented monitoring services, including delivery monitoring services, aftersales monitoring, installation and maintenance monitoring and customer service monitoring. It allows customers to monitor every single step in the consumption cycle and develops a two way monitoring interface for both users and the enterprises, lifting the service quality and industry benchmark. The company launched the Service+ Internet of things project in July 2017. The project uses selected goods as the Internet of things, big data, cloud computing and other supporting technical facilities established by the Group to upgrade the supply chain management system and develop the service integration system. This project integrates the sales chain, data chain and service chain. History The company was founded in 1987. It was formerly known as GOME Electrical Appliances Holding Limited and changed its name to GOME Retail Holdings Limited in 2017. The company was incorporated in 1992.