About Yue Yuen Industrial (Holdings)

Yue Yuen Industrial (Holdings) Limited operates as a manufacturer of athletic and casual/outdoor footwear for major international brand companies worldwide. The company engages in two businesses focusing on sport fitness and lifestyle. It also operates one of the major retail networks of footwear and apparel across the Greater China region, which continues to be a key growth market for major international sporting and lifestyle brands. Retail sales are derived primarily from retail operations in the PRC, involving the sale of international brand-name athletic footwear and apparel in major cities. The company is a primary original design manufacturer/original equipment manufacturer for major international brands, such as Nike, adidas, Reebok, ASICS, New Balance, Puma, Under Amour, Converse, Merrell, Salomon and Timberland. It makes athletic and casual outdoor shoes, as well as sandals. The company also engages in the production of shoe components. The company, through its subsidiary, Pou Sheng International (Holdings) Limited, is one of the major distributors of international brand name sportswear in the Greater China Region. The company distributes brands, such as Nike, adidas, Converse, Puma and others. It operates its own directly operated stores to sell to end customers and also sells to third party stores on a wholesale basis. Besides the retail business, the company also has experience in managing the brand license business in the Greater China Region.