About Superior Group of Companies

Superior Group of Companies, Inc. and its subsidiaries (Superior) manufacture and sell apparel and accessories in the United States and internationally. On May 1, 2022, the company, through BAMKO, Inc. (BAMKO), acquired substantially all of the assets of Guardian Products, Inc. (‘Guardian’) of Norcross, Georgia. Guardian is a branded merchandise company that is one of the leading providers of promotional products to automotive dealers nationwide. Segments Superior operates through three reportable business segments: Branded Products, Healthcare Apparel, and Contact Centers. Superior’s Branded Products segment, primarily through its signature marketing brands BAMKO and HPI, produces and sells customized merchandising solutions, promotional products and branded uniform programs. Branded products are manufactured through third parties or in Superior’s own facilities, and are sold to customers in a wide range of industries, including retail, hotel, food service, entertainment, technology, transportation and other industries. The segment has sales offices in the United States, Canada, Brazil, the United Kingdom and Colombia, with support services in China and India. Superior’s Healthcare Apparel segment, primarily through its signature marketing brands Fashion Seal Healthcare and WonderWink (also referred to as ‘Wink’), manufactures (through third parties or in its own facilities) and sells a wide range of healthcare apparel, such as scrubs, lab coats, protective apparel and patient gowns. This segment sells healthcare service apparel to healthcare laundries, dealers, distributors and physical and e-commerce retailers primarily in the United States. Superior’s Contact Centers segment, through multiple The Office Gurus entities, including subsidiaries in El Salvador, Belize, Jamaica, the Dominican Republic and the United States (collectively, ‘TOG’), provides outsourced, nearshore business process outsourcing, contact and call-center support services to North American customers. Products The company produces and manufactures (through third parties or in its own facilities) and sells a wide range of promotional products and branded uniforms in its Branded Products segment and healthcare career and service apparel and accessories in its Healthcare Apparel segment. The company’s principal products segments are: Branded Products Segment Customized products to support, such as branded marketing programs; branded uniform programs; corporate awards, incentives and recognition programs; event promotions; employee and consumer rewards and incentives; and specialty packaging and displays. Healthcare Apparel Segment Career and service apparel for personnel of hospitals and healthcare facilities, such as fashionable scrubs; institutional scrubs; barrier coats; patient gowns; miscellaneous products for use by linen suppliers and industrial launderers (e.g. industrial laundry bags); personal protective equipment (e.g.; isolation gowns and barrier fabric lab wear); and other mission-critical apparel to healthcare laundries, institutions and professionals. The company’s products are either distributed through its distribution centers in the United States or shipped directly from the company’s vendors to its customers. Services Through the recruitment and employment of highly qualified English-speaking agents, the company provides its customers with outsourced, nearshore business process outsourcing, contact and call-center support services to North American customers in the company’s Contact Centers segment. Intellectual Property Superior’s most significant trade names are BAMKO and HPI within the Branded Products segment and The Office Gurus within the Contact Centers segment. Superior’s most significant trademarks, which are critically important to the marketing and operation of Superior’s Healthcare Apparel segment, are Fashion Seal Healthcare and WonderWink. For the year ended December 31, 2022, Fashion Seal Healthcare (presently registered with the United States Patent and Trademark Office until 2029) and WonderWink (presently registered with the United States Patent and Trademark Office until August 2030) represented approximately 41% and 38%, respectively, of sales in that segment. Competition Superior competes in its Branded Products segment with a multitude of national and regional companies, such as BDA, Inc., HALO Branded Solutions, Inc., Staples, Inc., Cimpress PLC, HH Global Group Limited, and Lands’ End, Inc. Major competitors for the company’s Healthcare Apparel segment include companies, such as Medline Industries, Inc., Careismatic Brands, Barco Uniforms, Inc., FIGS, Inc., Encompass Medical and Standard Textile Co., Inc. The company competes directly and indirectly with various companies that provide contact center and other business process solutions on an outsourced basis, such as TaskUs, Transparent BPO, WebHelp, Focus Services, Ubiquity, CCI and RDI. History The company was founded in 1920. It was incorporated in 1922 as a New York company under the name Superior Surgical Mfg. Co., Inc. and changed its name to Superior Uniform Group, Inc. in 1998. Further, the company changed its name to Superior Group of Companies, Inc. in 2018.