About Shake Shack

Shake Shack Inc. operates and licenses Shake Shack restaurants (Shacks), which serve burgers, chicken, hot dogs, crinkle cut fries, shakes, frozen custard, beer, wine and more. Menu All of the company’s locations offer premium food and beverages, carefully crafted from a range of classic American foods at more accessible price points than full-service restaurants. While ingredient specifications and menu options can vary by country, the core menus at the company’s US-based locations include the following: Burgers The company’s burgers are made with a proprietary whole-muscle blend of 100% all-natural, hormone and antibiotic-free Angus beef, ground fresh, cooked to order and served on a non-GMO potato bun. The company’s signature burger is the ShackBurger, a four-ounce cheeseburger topped with lettuce, tomato and ShackSauce. The company’s burger offerings also include the SmokeShack, 'Shroom Burger (a vegetarian burger), Shack Stack, Avocado Bacon Burger and Hamburger. Chicken The company’s Chicken Shack is a 100% all-natural, hormone-free, antibiotic-free and cage-free chicken breast, slow cooked in buttermilk herbs, hand-battered, hand-breaded and crisp-fried to order. The company’s Chicken Bites are made with all-natural, antibiotic-free whole muscle chicken that is sous-vide cooked for optimum flavor, moisture and texture. Crinkle Cut Fries The company’s classic, passionately beloved crinkle cut fries are made from premium Yukon potatoes and are prepared 100% free of artificial trans fats. So many of the company’s guests love the crispiness and ridges of its crinkle cut fries; a nostalgic ode to the roadside burger stand of yesteryear. Guests can also enjoy the company’s Cheese Fries; its crinkle cut fries topped with a proprietary blend of cheddar and American cheese sauce. Hot Dogs The company’s hot dogs are made from 100% all-natural, hormone and antibiotic-free beef. Shakes and Frozen Custard The company’s premium, dense, rich and creamy frozen custard, hand-spun daily on-site, is crafted from its proprietary vanilla and chocolate recipes. The company uses only real sugar (no high-fructose corn syrup) and milk from dairy farmers who pledge not to use artificial growth hormones. Shakes remain the company’s guests' favorite in this category, and they're scooped and spun to order. Beer, Wine and Beverages The company’s proprietary ShackMeister Ale, brewed by Brooklyn Brewery, was specifically crafted to complement the ShackBurger's flavor profile. At select locations, the company also offers local craft beers. The company’s Shack Red, Shack White and Shack Rose wines are sourced and produced exclusively by Gotham Project, providing its guests with premium beverage options not commonly found in its industry; a nod to its fine dining heritage. In addition, the company serves Abita Root Beer, Shack-made lemonade, organic fresh brewed iced tea, Fifty/Fifty (half lemonade, half organic iced tea), Honest Kids organic apple juice and Shack|20 bottled still and sparkling waters, from which 1% of sales help support the clean-up of water sources around the world. Innovation Kitchen The company’s Innovation Kitchen is located on the lower level of the West Village Shack and connected to its home office and allows it to explore exciting new menu items for its guests. The culinary team uses this dedicated space to get even more creative, dig deeper into its fine dining roots, collaborate with other chefs and explore new opportunities as the company continues to grow. The West Village Shack’s menu has all the company’s classic items and features items from the Innovation Kitchen, with guest-favorite test items potentially becoming permanent menu items. This space also allows the company to house its quality assurance and culinary teams together, ensuring that every item on its menu meets its strict standards. Shack-Wide Limited Time Offerings (LTO) The company’s LTO program generally features a new, premium burger or chicken sandwich, and special fry options for varying time periods throughout the year along with unique beverages and shakes. Some of the company’s notable LTOs throughout 2022 were: Buffalo Chicken Sandwich and Fries — In January the company puts a Shake Shack spin on the classic Buffalo Chicken Sandwich, paired with Buffalo Spiced Fries and Buffalo Spiced Cheese Fries, all complete with its signature ranch sauce. Bourbon Bacon Cheddar Burger and Chicken — In May, the company partnered with renowned bourbon producer Maker’s Mark to bring a Bourbon Bacon Cheddar menu to Shacks, which featured a burger and chicken sandwich that showcased a bourbon bacon jam made with Maker’s Mark Bourbon and applewood smoked bacon. Hot Ones Burger Menu — Partnering with the hit YouTube interview series, Hot Ones from First We Feast, this menu focused on a spicy version of the company’s signature ShackSauce by incorporating hot sauces made by the creators of the hit YouTube series. The spicy ShackSauce was highlighted on the Hot Ones Burger, chicken sandwich, and fries. Featured Shakes — Throughout 2022 the company offered its guests new shakes, including collaborations on flavors like Wake & Shake with Red Bay Coffee and Chocolate Pie with Four & Twenty Blackbirds. In June the company partnered with the Trevor Project during Pride month by donating 3% of sales from its limited time shake trio, OREO Funnel Cake, Sprinkle Cookie and Chocolate Churro shakes. In September, the company launched seasonal shakes with its Pumpkin Patch, Apple Cider Donut, and Choco Salted Toffee shakes. Additionally, the company brought back fan-favorites for its trio of holiday shakes during November and December, which included Christmas Cookie, Chocolate Milk & Cookies, and Chocolate Peppermint. Lemonades — Throughout 2022, the company launched seasonal flavors like Hibiscus Lychee Punch, Kiwi Apple Limeade, Mango Passionade, Harvest Berry Lemonade and fan-favorite Strawberry Lemonade along with corresponding Fifty/Fifty options. Exclusive Offerings In addition to supplementing its menu with Shack-wide LTOs, the company seeks to create new, exciting offerings that are inspired by local favorites or special events. Some examples of the company’s exclusive offerings from 2022 included: Veggie Shack — In November, the company launched an updated vegetarian sandwich at select locations with crispy onions, pickles, ShackSauce, American cheese, and a vegetarian patty packed with real vegetables and grains like quinoa, mushrooms, and sweet potatoes. Non-Dairy Chocolate Shake and Frozen Custard — In May, the company partnered with NotCo to offer a non-dairy chocolate frozen custard and non-dairy chocolate shake at select locations in NYC and Florida. Caffeinated Lemonades — In June, the company launched its first-ever caffeinated lemonades at select Shacks in San Diego, featuring Strawberry Lemonade, Mango Passionade and Cherry Hibiscus, made in-house with naturally caffeinated green coffee extract and guarana. Frozen Lemonade — At its West Village Shack, the company offered a Strawberry Frozen Lemonade for the Summer season, made with real strawberries and lemon juice. Strategy The key elements of the company’s strategy include opening new domestic company-operated shacks; growing same-shack sales; and growing its licensed shack business. Distribution The company has a centralized distribution process with one distributor, which it refers to as its broadline distributor, to provide virtually all of its food distribution services in the U.S. As of December 28, 2022, approximately 95% of certain food and beverage ingredients including chicken, fries and custard were fulfilled through its broadline distributor for distribution and delivery to each company-operated Shack, which collectively represents approximately 43% of its total purchases. As of December 28, 2022, the company was utilizing 20 affiliated distribution centers to supply its domestic Company-operated Shacks. The company contracts with one distributor, which it refers to as its broadline distributor, to provide virtually all of its food distribution services in the United States. As of December 28, 2022, approximately 95% of certain food and beverage ingredients, including chicken, fries and custard, collectively representing 43% of the company’s purchases, were processed through its broadline distributor for distribution and delivery to each Shack. As of December 28, 2022, the company utilized 20 affiliated distribution centers and each distribution center carries two to three weeks of inventory for its core ingredients. In the event of a catastrophe, such as a fire, the company’s broadline distributor can supply the Shacks affected by their respective distribution center from another affiliated distribution center. The other 19 distribution centers collectively supply the other approximately 79% of the company’s domestic company-operated Shacks, which represented the remaining 74% of its Shack sales. Intellectual Property As of December 28, 2022, the company had 23 registered marks domestically, including registrations of its core marks (Shake Shack and Shack Burger) and certain other marks, such as Stand for Something Good. Internationally, the company has registered its core marks in 81 countries spanning six continents. These marks are registered in multiple international trademark classes, including for restaurant services, food services, non-alcoholic beverages and apparel. The company also owns the domain www.shakeshack.com, as well as over 400 other domain names for use in other markets. The company’s proprietary products include the burger recipe for its specific blend, its patty grinding specifications and the product formulations. The company has developed several product formulations, including its ShackSauce, 'Shroom Burger, chicken breast, chicken bites, chicken breading, buttermilk herb mayo, cheese sauce, unflavored custard base, vanilla custard base, chocolate custard base, as well as certain toppings and custard mix-ins. The company also has exclusive arrangements with its suppliers of crinkle cut fries, ShackMeister Ale, Shack Red wine, Shack White wine, Shack Rose wine, hot dogs and cherry peppers. History Shake Shack Inc. was founded in 2001. The company was incorporated in 2014 as a Delaware corporation.