About Sapporo Holdings

Sapporo Holdings Limited operates as a holding company. The company operates in alcoholic beverages, soft drinks, restaurants, and real estate businesses. The company operates its business in four business segments: Alcoholic Beverages, based around Sapporo Breweries Ltd.; Soft Drinks, the core company of which is Sapporo Beverage Co., Ltd.; Restaurants, spearheaded by Sapporo Lion Ltd.; and Real Estate, where Yebisu Garden Place Co., Ltd. is the fulcrum. The company’s hotel operations are included in other segment. The company’s other subsidiaries include Sapporo Florist Co., Ltd. and Sapporo Sports Plaza Co., Ltd. Alcoholic Beverages The company operates its alcoholic beverages business through its subsidiary Sapporo Breweries Ltd., which engages mainly in the production, import, and sale of beer, Happo-shu (low-malt beer), wine and spirits in Japan. Sapporo Breweries is primarily engaged in alcoholic beverage operations and is also developing agri, brewing equipment and brewing yeast-related businesses Products and Services: The company engages in the operations related to beer, Happo-shu (low-malt beer), wine and spirits. The company offers its products under the brand names, which include Draft One, Sapporo Black Label, Yebisu Beer, Yebisu Beer, and Yellow Tail. Soft Drinks The company operates its soft drinks business through its subsidiary Sapporo Beverage Co., Ltd. Sapporo Beverage is assembling of non-alcoholic beverages, ranging from mainstay teas through fruit juice-based soft drinks and mineral water, targeted to offer soft drinks that are healthy, delicious and safe to drink. A pivotal product is Gyokuro-Iri O-Cha, which is being aggressively developed using promotions, advertising and campaigns. In fruit juice-based drinks. Products and Services: The company offers its products led by mainstay green tea products, this segment is creating various lineups that include fruit juice-based soft drinks and mineral water products. The company offers its soft drink products under the brand names, which include Gyokuro-Iri O-Cha and Ocean Spray Cranberry. Restaurants The company operates its restaurants business through its subsidiary Sapporo Lion, Ltd. It operates Ginza Lion, the paragon of Japan’s beer hall chains, this segment is also developing the Agura chain of Japanese-style beer halls, as well as the Brasserie chain of French-style beer halls. The Lion Ginza 7-chome is a famed Japanese beer hall, and located in the Plaza Building in front of Akihabara Station, J’s Table is a new format store. Real Estate The company operates its real estate business through its subsidiary Yebisu Garden Place Co., Ltd. This segment owns, manages, operates and develops the real estate business assets of the Sapporo Group. Yebisu Garden Place and Sapporo Factory are the segment’s two main operations. The company has also succeeded in raising the value of two key assets: Yebisu Garden Place and Sapporo Factory. Standing on sites of former breweries, both are multifaceted commercial complexes that have been open for a decade. Its focus been on the next stage of evolution of these assets, building brand power by emphasizing customers. The company is also offering the know-how gained from managing its own real estate assets to Group companies in a drive to capture synergies. Other Segment Sapporo Florist Co., Ltd. sells fresh flowers and Sapporo Sports Plaza Co., Ltd. manages Fitness Clubs. In December 2004, Sapporo Hotel Enterprises, which operates The Westin Tokyo, was sold to the Morgan Stanley Group. History Sapporo Holdings Limited was founded in 1949.