About Lion

Lion Corporation, together with its subsidiaries, manufactures and sells consumer and industrial products in Japan and internationally. Segments The company operates through Consumer Products, Industrial Products, and Overseas segments. Consumer Products This segment offers oral care, beauty care, fabric care, living care, pharmaceutical, and other products. Industrial Products This segment includes businesses in such product categories as electro-conductive carbon, surfactants, and detergents for institutional use. Overseas This segment includes offers consumer products in Southeast Asia, including Thailand and Malaysia, and Northeast Asia, including South Korea and China. Strategy The company’s strategy includes cultivating major brands; establishing business leadership in Asia; developing direct and service business models; and rejuvenating the organization and nurture human resources. History The company was founded in 1891.