About Big Rock Brewery

Big Rock Brewery Inc. produces, markets, and distributes craft beers, ciders, and ready-to-drink beverages primarily in Canada. The company’s strategy is to brew beer and produce other alcoholic beverages of the highest quality. The company offers a selection of ales and lagers, Rock Creek cider series, ready-to-drink beverages, as well as an ongoing selection of seasonal beers and ciders. The company brews varieties of natural, unpasteurized beer plus special order beers. The company’s products include: Traditional Ale, Grasshopper Wheat Ale, Craft Canadian Style Lager, Warthog Ale, Pilsner, Scottish Style Heavy Ale, Honey Brown Lager, Session IPA, Citradelic Single Hop American IPA, Rhine Stone Cowboy Lagered Ale, Lambic Style Peche, Alberta Genuine Draft Lager and Rock Creek Ciders. The company also offers various Big Rock branded apparel and accessories, including jackets, headwear, sweaters, glassware, belt buckles and coolers. The company has three operating breweries: the brewery located in Calgary, Alberta and smaller breweries in Vancouver, British Columbia and Etobicoke, Ontario. The company uses select prairie-grown two-row malting barley, which provides a distinctive flavour to its beers. The company also imports some rarer global hops as part of its method of utilizing traditional practices and recipes in the creation of some of its offerings. The company packages its beers in 20 and 30 litre vertical kegs, 58.6 litre full-size kegs, 650 ml glass bottles, 330 ml long neck glass bottles, 355 ml aluminum cans and 473 ml aluminum cans. It uses packaging technologies which employ a carbon dioxide double evacuation system to ensure that no oxygen is dissolved into the beer during the packaging process. As of December 30, 2019, the company owned 10.8 acres of land in Calgary. All aspects of the company’s products – the beer, cider and ready-to-drink beverages, the ingredients, the artwork and detail in the labels and packaging and the choice of brand names – serve to illustrate this quality and flavour-rich style. The company also uses posters, shirts, glassware, signage and other items bearing the company’s name, logo and trademarks to promote sales of the company’s products. Intangible Property The company has registered the trademark Big Rock. It also owns other trademarks each of which is registered in Canada and some of which are registered in the United States, including the following: Alberta Genuine Draft, Alta Light, Big Rock Grill, Big Rock Honey Brown Lager, Dunkelweizen, Eddies, Grasshopper Ale, Magpie Rye Ale, McNally's Extra Ale, Scottish Style Heavy Ale, Warthog Ale and Rock Creek. The company uses the name Traditional Ale under license. Regulatory Matters The company’s right to manufacture and sell its products in Alberta, its primary market, is governed by a liquor license, which is renewed annually by the Alberta Gaming, Liquor and Cannabis Commission subject to the company’s compliance with the Gaming, Liquor and Cannabis Act, the regulations thereunder, and all conditions prescribed by the Alberta Gaming, Liquor and Cannabis Commission. History Big Rock Brewery Inc. was founded in 1985.