About Transat A.T.

Transat A.T. Inc. engages in the organization, marketing and distribution of holiday travel. The core of the company’s business consists of a Canadian leisure airline, offering international and Canadian destinations, and is vertically integrated with its other services of holiday packages, distribution through a travel agency network, and value-added services at travel destinations. The company is a holiday travel reference worldwide, particularly as an air carrier under the Air Transat brand. The company generates its revenues from outgoing tour operators, air transportation, travel agencies, distribution, incoming tour operators, and services at travel destinations. Strategy The company’s strategic plan is to refocus airline operations and redefine the network by ensuring a greater presence in Eastern Canada and Montréal and forging alliances to strengthen the network; increase flexibility, particularly by renegotiating some commitments (fleet, real estate, etc.), by refocusing on airline businesses (discontinuation of the hotel division) and a significant simplifying of the organization; and increase efficiency by streamlining the fleet and bringing its average age down, around two types of Airbus aircraft, improving aircraft usage, reducing seasonal fluctuations and enhancing revenue management practices. History Transat A.T. Inc. was incorporated in 1987.