About Sunplus Technology Company
Sunplus Technology Company Limited focuses on the development of automotive chip products and systems platform. The company’s platform has been launched with advanced driving support system function (ADAS) of the wafer platform products, and car information entertainment system (Display Audio), BoomBox, SoundBar, portable entertainment systems and other products. There is also a high-speed interface, data converters and analog IP licenses. The company has launched advanced driver assistance system (ADAS) wafer platform products. It has developed single-chip products and system solutions for audio products, such as CarPlay/Android Auto AV system, Boombox, and Soundbar; and portable audio/video entertainment systems. It also provides IP authorization, such as high-speed interface, data converter and analogy. Subsidiaries Generalplus Technology Inc. focuses on consumer electronics chips, product lines include voice, multimedia, and microcontroller chips, and product development ranks the market leader. The main applications include multimedia interactive toys, educational learning, voice and LCD control, MP3, consumer digital camcorders and MCU and other related applications. In the multimedia product line, focusing on intelligent interactive robots, wearable devices, IoT start-up products, driving recorders, aerial recorders, sports DVs, etc., is expected to continue to improve in product development and market expansion. In 2017, GPCDxT Multi-Channel Voice Controller was introduced using OTP process and integrating innovative technologies, such as touch, recording and playback. Driving Recorder, roll out USB Digital Rear Pull Lens. For MCU, completed the development and testing of 32-bit dual motor control chip. For wireless charging, a compatible Apple 7.5W solution was introduced, QI 15W also passed certification, and developing mid-power RX SoC. Sunplus Innovation Technology Inc. focuses on computer peripheral application development, products include PC man-machine interface chip, Webcam chip, optical sensor, RF wireless transmission chip, remote control IC, etc. Majority of the 2017 sales amount came from PC-related mouse keyboard and camera chip solutions, and a small percentage of it came from high-calibration and remote control chips. iCatch Technology Inc. product research and development focuses on low-power, high-efficiency, superior HD video compression and image quality. R&D chips are used in smart phones, tablet PCs, wearable cameras, driving recorders, drones, digital cameras and IP cameras. Researching and developing OpenCV with 28nm low-power advanced process, 4K UHD ultra-high resolution, H.265 video compression and instant computer vision. Consumer demand for high-performance video and imaging products is constantly being improved, and the high-resolution and high-frame-rate related image processing chip market would have large room for growth. This is also the main focus of the iCatch Technology Inc. future market and operational growth. And aiming to become a leader in digital video and imaging system chip solutions. Sunext Technology Co., Ltd. has gradually adjusted its product lines, committed to the development of new technologies and new products, and strived to improve operational efficiency. Ultra-high-definition Blu-ray player servo control chip has been officially mass production, with the Ultra HD BD standard specification confirmed, consumer demand for 4K ultra-high-definition content, would become the growth of Sunext Technology Co., Ltd. revenue opportunities. In addition, Sunext Technology Co., Ltd. develops multi-channel digital motor drive chip products and is entering the stage of final commercialization system integration and customer recognition. This core technology would be the basis for the development of Hongyang, and it is expected to become the major supplier of automation industry integration solutions. Jumplux Technology Co., Ltd. developed in response to automotive electronics and high speed storage requirements, develop ASIC with system customers, focused on the application of Apple CarPlay and Baidu CarLife in 2017. Subsidiaries in China include Shanghai Sunplus Technology Co., Ltd.; Sunplus Prof-tek Technology (Shenzhen) Co., Ltd.; Sunmedia Technology Co., Ltd.; Beijing Sunplus-Ehue Tech Co., Ltd.; and Sunplus App Technology Co., Ltd. Mainly to support the company's mainland customers in the company's engineering services and business promotion. Business Strategy The company’s strategy includes developing new and high value-added products; process migration to make per wafer productivity higher and drive cost down; expanding strategic partnership with clients to create win-win situation; and collaboration with partners to expand IP licensing sources. Research and Development The company’s research and development expense totaled NT$1,779 million. History Sunplus Technology Company Limited was founded in 1990.