About UPD Holding

UPD Holding Corp. focuses on providing inpatient and outpatient substance use treatment services for individuals with drug addiction, alcohol addiction, and co-occurring mental/behavioral health issues through facilities that it operates. In connection with those treatment services, the company intends to perform clinical diagnostic laboratory services and provide physician services to its patients. The company's operations are conducted through its subsidiaries. The company's wholly owned subsidiaries consist of United Project Development Corporation (United Project); Vital Behavioral Health, Inc. (Vital); and iMetabolic Corp (iMetabolic). Vital's subsidiaries consist of VBH Frankfort, LLC (VBHF) and VSL Frankfort LLC (VSLF). On February 17, 2021, Vital formed the following 2 new Nevada incorporated entities, which became Vital's wholly owned subsidiaries, such as VBH Kentucky, Inc. (VVHK) and VBH Georgia Inc. VBH Kentucky, Inc. VBH Kentucky, Inc. operates an outpatient substance abuse treatment facility in Frankfort, Kentucky, for which the company has secured a lease. On August 26, 2021, the company received a license to operate a non-hospital based alcohol and other drug treatment facility from the Kentucky Cabinet for Health and Family Services Office of the Inspector General. VSL Frankfort, LLC VSL Frankfort, LLC will offer sober-designated living quarters for individuals who are in recovery in conjunction with the Frankfort, Kentucky facility operated by VBH Kentucky. VBH Georgia Inc. VBH Georgia Inc. leased a facility in Fayetteville, Georgia beginning August 1, 2021 for an initial term of 18 months with a 5-year extension option. The facility is intended be used for in-patient services upon the receipt of regulatory approval. Future Services and Solutions The company intends to provide quality, comprehensive, and compassionate care to adults struggling with alcohol and/or drug abuse and dependence, as well as co-occurring mental health issues. It will maintain a research-based, disciplined treatment plan for all patients with schedules designed to engage the patient in an enriched recovery experience. The company plans to offer the following types of therapy: motivational interviewing, cognitive behavioral therapy, rational emotive behavior therapy, dialectical behavioral therapy, solution-focused therapy, eye movement desensitization and reprocessing, and systematic family intervention. The company's variety of therapy settings includes individual, group, and family therapies, recovery-oriented challenge therapies, expressive therapies (with a focus on music and art), and trauma therapies. The company also intends to provide Medicated-Assisted Treatment (MAT), which is the use of the U.S. Federal Drug Administration (FDA)-approved medications, in combination with counseling and behavioral therapies, to provide a 'whole-patient' approach to the treatment of substance use disorders. The use of MAT has been shown to significantly reduce overdoses from opioids and to improve long-term abstinence. Considering the high level of co-occurring substance abuse, mental health, and medical conditions, the company will offer patients a spectrum of psychiatric, medical, and wellness-focused services based upon individual needs as assessed through comprehensive evaluations at admission and throughout participation in the program. To maximize the likelihood of long-term recovery, all program levels will provide patients access to the following services: assessment of individual substance abuse, mental health, medical history, and physical condition promptly upon admission; psychiatric evaluations; psychological evaluations, and services based on patient needs; follow-up appointments with physicians and psychiatrists; medication monitoring; educational classes regarding health risks, nutrition, smoking cessation, HIV awareness, life skills, healthy nutritional programs, and dietary plans; access to fitness facilities; interactive wellness activities; and structured daily schedules designed for restorative sleep patterns. The company plans to emphasize clinical treatment, as well as the therapeutic value of overall physical and nutritional wellness. It is committed to providing fresh and nutritious meals throughout a patient's stay in order to promote healthy routines, beginning with diet and exercise. The company's facilities will offer comprehensive work-out facilities either on-site or within walking distance, as well as various exercise classes and other amenities. It will support long-term recovery for patients through research-based methodologies and individualized treatment planning while utilizing 12-step programs, which are a set of guiding principles outlining a course of action for recovery. The company plans to have a differentiated ability to manage dual diagnosis cases and coordinate treatment of individuals suffering from the common combination of mental illness and substance abuse simultaneously. These patients participate in education and discussion-oriented groups designed to provide information regarding the psychiatric disorders that co-occur with chemical dependency. The company plans to have a strong emphasis on tracking patient satisfaction scores in order to measure its patient and staff interaction and overall outcome and reputation. In addition to patient satisfaction surveys that the company will receive after a patient's discharge, it also will solicit feedback during a patient's stay at its inpatient facilities. This allows the company to further tailor an individual's treatment plan to emphasize the programs that have been more impactful to a particular patient. The company intends to track and measure patient outcomes in order to drive continual improvement in its programs. The company plans to offer a full spectrum of treatment services to patients based upon individual needs that are assessed through comprehensive evaluations at admission and throughout their participation in the program. The assignment and frequency of services will correspond to individualized treatment plans within the context of the level of care and treatment intensity level. Detoxification (detox): Detoxification is usually conducted at an inpatient facility for patients with physical or psychological dependence. Detoxification services are designed to clear toxins out of the body so that the body can safely adjust and heal itself after being dependent upon a substance. Patients are medically monitored 24 hours per day, seven days per week, by experienced medical professionals who work to alleviate withdrawal symptoms through medication, as appropriate. The company plans to provide detoxification services for several substances, including alcohol, sedatives, and opiates. Residential Treatment: Residential care is a structured treatment approach designed to prepare patients to return to the general community with a sober lifestyle, increased functionality, and improved overall wellness. Treatment is provided on a 24 hours per day, seven days per week basis, and services generally include a minimum of two individual therapy sessions per week, regular group therapy, family therapy, didactic and psycho-educational groups, exercise (if cleared by medical staff), case management, and recreational activities. Medical and psychiatric care will be available to all patients, as needed, through the company's planned contracted professional physician groups. Partial Hospitalization: Partial hospitalization is a structured program providing care a minimum of 20 hours per week. This program is designed for patients who are stable enough physically and psychologically to participate in everyday activities but who still require a degree of medical monitoring. Services include a minimum of weekly individual therapy, regular group therapy, family education and family therapy, didactic and psycho-educational groups, exercise (if cleared by medical staff), case management, and off-site recovery meetings and activities. Medical and psychiatric care will be available to all patients, as needed, through its planned contracted professional physician groups. Intensive Outpatient Services: Less intensive than the aforementioned levels of care, intensive outpatient services are consisted of a structured program providing care three days per week for three hours per day at a minimum. Designed as a 'step down' from partial hospitalization, this program reinforces progress and assists in the attainment of sobriety, reduction of detrimental behaviors, and improved overall wellness of patients while they integrate and interact in the community. Services include weekly individual therapy, group therapy, family education and family therapy, didactic and psycho-educational groups, case management, off-site recovery meetings and activities, and intensive transitional and aftercare planning. Outpatient Services: Traditional outpatient services are delivered in regularly scheduled sessions, usually less the nine hours per week. Outpatient services include professionally directed screening, assessment, therapy, and other services designed to support successful transition to the community and long-term recovery. These services are tailored to a person's specific needs and stage of recovery and may involve many modalities, including motivational enhancement, family therapy, educational groups, occupational and recreational therapy, psychotherapy, and pharmacotherapy. Ancillary Services: In addition to the company's inpatient and outpatient treatment services, it intends to provide medical monitoring for adherence to addiction treatment, clinical diagnostic laboratory services, and physician services to its patients through its contracted laboratories and professional physician groups. Sober Living Facilities: The company plans to provide sober living arrangements that serve as an interim environment for patients transitioning from inpatient treatment centers to lower levels of care and eventually back to their former living arrangements. Sober living facilities enable the company to utilize existing beds for patients requiring higher levels of care, while still providing housing for patients completing outpatient treatment programs. The company provides sober living arrangements to patients through its owned and leased properties in Texas, Nevada, Mississippi, and Florida. The company plans to continue using sober living facilities as a complement to its outpatient services. Business Strategies The key elements of the company's strategy are to plan to comply with the national standard for quality and sustainable outcomes in addiction treatment and to ongoing measurement and transparency regarding patient outcomes; connect with potential patients through a multi-faceted program that involves education about the disease of addiction and the development of relationships with healthcare professionals, digital marketing, as well as such traditional channels as television, radio, and print advertising; plan to pursue growth opportunities that are complementary to its business, including providing laboratory services to other substance abuse treatment providers and expanding other ancillary services; plan to selectively pursue opportunities to add outpatient centers to complement its broader network of inpatient treatment facilities; and intend to selectively seek acquisition opportunities to expand and diversify its geographic presence, service offerings, and the portion of the population that can access its services based on their individual healthcare coverage. Sales and Marketing The company intends to use a multi-faceted approach to reach potential patients suffering from the disease of addiction and co-occurring psychiatric disorders. This multi-pronged approach will include: National Marketing Force: The company intends to deploy and manage a team of representatives that will focus on developing relationships with hospitals, other treatment facilities, psychiatrists, therapists, social workers, employers, unions, alumni, and employee assistance programs. Its sales representatives will educate these various constituents about the disease of addiction and the variety of treatment services that it provides. Multi-Media Marketing: Through comprehensive online directories of treatment providers, treatment provider reviews, user content that discusses the disease of addiction, treatment, and recovery, as well as discussion forums and professional communities, its future addiction-related websites will serve families and individuals who are struggling with addiction and seeking treatment options. Additionally, the company plans to pursue advertising opportunities in television commercials, radio spots, newspaper articles, medical journals, and other print media that promote its facilities and has the intent to build its integrated, national brand. Recommendations by Alumni: The company anticipates receiving new patients who are directly referred to its facilities by its satisfied and supportive alumni, as well as their friends and families. As the company's national brand continues to grow and its business continues to increase, its alumni will become an increasingly important source of business for it. Professional Groups The company plans to become affiliated with groups of physicians and mid-level service providers that may provide certain professional services to its patients through professional services agreements with certain of its treatment facilities (the 'Professional Groups'). Under the professional services agreements, the Professional Groups may provide a physician to serve as medical director for the applicable facility. Revenues The company plans to generate revenues through its Vital Behavioral Health operations from behavioral health treatment services at its inpatient and outpatient treatment facilities, which will be derived from personally funded patients (i.e., private payor), insurance companies (e.g., United Healthcare and Blue Cross and Blue Shield), and government program payors (e.g., Medicaid and Medicare) that act as the primary payment or reimbursement source of funds for its patient services. The company also plans to generate revenues through its Vital Sober Living operations as a landlord through the provision of sober living residences that are supported by its Vital Behavioral Health patient services. Initially, the company expects that its revenue-producing operations will commence in Frankfort, Kentucky. Government Regulations Federal regulations issued under the Drug Abuse Prevention, Treatment and Rehabilitation Act of 1979 (known as the 'Part 2 Regulations') restrict the disclosure of, and regulate the security of, patient identifiable information related to substance abuse and apply to any of the company's facilities that receive federal assistance, which is interpreted broadly to include facilities licensed, certified or registered by a federal agency. The Health Insurance Portability and Accountability Act of 1996 privacy and security regulations and the Part 2 Regulations also require the company's substance abuse treatment programs and facilities to impose compliance obligations by written agreement on certain contractors to whom the company's programs disclose patient information known as 'business associates'. The company's programs remain subject to any privacy-related federal or state laws that are more restrictive than the Health Insurance Portability and Accountability Act of 1996 privacy and security regulations. History UPD Holding Corp. was founded in 2013.