About Vu1

Vu1 Corporation designs, develops, and markets mercury-free lighting products using its proprietary Electron Stimulated Luminescence (ESL) technology. The company’s ESL lights use a form of cathode-ray tube technology in which accelerated electrons stimulate phosphor to create light, making the surface of its lights glow in an energy-efficient manner and with a warm white natural light. It offers the R30 reflector light for recessed fixtures (a direct replacement for the 65-watt incandescent flood light). In addition to its R30 reflector light, which received certification from Underwriters Laboratories Inc. (UL) in 2010, the company is developing its version of the standard Edisonian A19 screw-in light (and its European equivalent, the A60), the most common general purpose electric light in the world. In June 2011, the company submitted its A19 light to UL for certification and, in 2011, received that certification. The company also planning to develop an R40 flood light for the United States commercial market and a smaller R63 light for the European market to be used in installed recessed lighting fixtures. The company has a major strategic business relationship with Huayi Lighting Company Ltd. (Huayi Lighting), a lighting products manufacturer. Through this relationship, Huayi Lighting is responsible for sourcing, fabricating, and assembling the required electronic components of the company’s lights, sourcing the glass components from its suppliers, and using its processes to assemble and package finished products. Target Markets and Customers The company is initially targeting the U.S. R30 and R40 reflector lighting market. It intends to target the A19 standard Edisonian screw-in lighting market when its technology and manufacturing capabilities are established for large scale commercial production. Strategy The company’s primary strategy is to accelerate the introduction of its lighting products into the commercial and residential general illumination market. The company is pursuing a multi-channel sales, marketing, and distribution strategy, which include efforts to establish business relationships with ‘big box’ retailers, electrical and lighting distributors, and municipal utilities. Intellectual Property, Patents, and Proprietary Rights The company has filed 11 U.S. and related foreign patent applications, of which 11 patents have been granted. Research and Product Development The company spent approximately $798,000 in its product development efforts during the year ended December 31, 2014. Competition The company’s major competitors include General Electric Company, Philips Electronics NV, and Osram Sylvania. History The company was founded in 1990. It was incorporated under the laws of the state of California in 1996. The company was formerly known as Telegen Corporation and changed its name to Vu1 Corporation in 2008.