About Zumiez

Zumiez Inc., together with its subsidiaries, operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women. The company operates under the names Zumiez, Blue Tomato, and Fast Times. The company operates ecommerce websites at zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au. The company operates stores in the United States (U.S.), Canada, Europe, and Australia. Growth Strategy The key elements of the company's strategy include continuing to generate sales growth through existing channels; enhancing the company’s brand awareness through continued marketing and promotion; and opening or acquiring new store locations. Merchandising and Purchasing The breadth of merchandise that the company offers its customers, including apparel, footwear, accessories, and hardgoods, exceeds that offered by many other specialty stores at a single location, and makes the company a single-stop purchase destination for the company’s target customers. The company supplements its merchandise assortment with a select offering of private label products across many of the company’s product categories. Marketing and Advertising The company has a customer loyalty program, the Zumiez STASH, which allows members to earn points for purchases or performance of certain activities. The points can be redeemed for a broad range of rewards, including product and experiential rewards. Distribution and Fulfillment Domestically, the company’s distribution center is located in Corona, California. Internationally, the company operates distribution centers located in Delta, Canada, Graz, Austria, and Melbourne, Australia to support the company’s operations in Canada, Europe and Australia, respectively. Seasonality Historically, the company’s operations have been seasonal, with the largest portion of net sales and net income occurring in the third and fourth fiscal quarters (year ended January 2023), reflecting increased demand during the back-to-school and winter holiday selling seasons. During the year ended January 28, 2023, approximately 54% of the company’s net sales occurred in the third and fourth quarters combined. Trademarks The ‘Zumiez’, ‘Blue Tomato’ and ‘Fast Times’ trademarks and certain other trademarks, have been registered, or are the subject of pending trademark applications, with the U.S. Patent and Trademark Office and with the registries of certain foreign countries. The company also owns numerous domain names, which have been registered with the Corporation for Assigned Names and Numbers. History Zumiez Inc., a Washington State corporation, was founded in 1978. The company was incorporated in 2005.